International Business Australia Topic 2022

Running head: INTERNATIONAL BUSINESS
International business
Name of student
Name of University
Author note

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INTERNATIONAL BUSINESS
Executive summary
The topic was focused on the management of international business considering the
coffee business named Coffex from Australia, which aimed at offering products and services
in India and establish its presence there. Due to cross border business, there were several
issues and barriers that might hinder the successful management of global business and in
such cases there is need to analyse the global market conditions and at the same time,
determine suitable market entry options such as franchising and joint venture to establish
business in the foreign market much comprehensively. The cost leadership and differentiation
should also assist Coffex to differentiate its products through innovation facilitated by
research and development activities, furthermore, influence the buying behaviours of
consumers effectively too.

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INTERNATIONAL BUSINESS
Table of Contents
Introduction to the report...........................................................................................................4
Background of the company and selected international country...............................................4
Conclusion of SWOT analysis...................................................................................................4
Additional analysis reflecting future country analysis...............................................................5
Competitive strategy analysis....................................................................................................6
Market entry options analysis....................................................................................................7
Marketing and R&D considerations...........................................................................................8
Recommendations regarding production...................................................................................8
International HRM issues and considerations............................................................................9
Conclusions................................................................................................................................9

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INTERNATIONAL BUSINESS
Assessment 3 International business plan
Introduction to the report
The report is prepared to design the international business plan for the purpose of
ensuring successful business management considering the business organisation named
Coffex in Australia. The report highlights the importance of identification and analysis of
market scopes and opportunities along with the focus on various market entry strategies and
research and development considerations to make sure that Coffex manages international
business with ease and efficiency (Shenkar, Luo & Chi, 2014). Considering the fact that the
importing country is India, it is important for Coffex to analyse the market entry options
along with the competitive strategies required to facilitate the production and ensure delivery
of good quality coffee products and services to India for steady revenue generation and to
achieve the objective of attaining competitive advantage in business too (Coffex.com.au,
2019).
Background of the company and selected international country
Coffex is one of the major coffee wholesalers in Australia that has over 50 years of
experience and delivers good quality coffee products and services for meeting the needs and
preferences of people all over. It has been one of the best coffee roasters present at Australia
that has strived at optimizing the unique and excellent flavour and aroma of the coffee that
has been offered. The company is not only considered as a wholesale coffee supplier, rather it
has been considered as an unique coffee roasters, which focuses on delivering a great coffee
experience to the customers who have purchased the products and services of Coffex,
Australia (Coffex.com.au, 2019). The coffee roaster company has brought the premium
standard in coffee roasting as well as facilitated the management of extensive and unique