Marketing Management Australia Report 2022

Running head: MARKETING MANAGEMENT
MARKETING MANAGEMENT
Name of the Student
Name of the University
Author Note

MARKETING MANAGEMENT1
Executive Summary
The focus point of discussion in this report will be to analyse the competitive information
about Qantas Airways in the global context, along with its parent country, which is Australia.
The environmental scanning will be done on the products and services provided by the
organization, which will help them to expand their business in untapped market places. The
demand of the products and services of Qantas towards the market will also be discussed,
along with the market segmentation, target and positioning on the untapped areas where they
have the ability to expand their business in future context. It will help to strategize their
marketing plans which will be required to expand their market.

MARKETING MANAGEMENT2
Table of Contents
Introduction................................................................................................................................3
Information about Competition..................................................................................................3
Environmental Scanning............................................................................................................4
Political Factors......................................................................................................................4
Economic Factors...................................................................................................................4
Social Factors.........................................................................................................................4
Technological Factors............................................................................................................5
Legal Factors..........................................................................................................................5
Environmental Factors...........................................................................................................5
Demand Forecast........................................................................................................................6
Segmentation, Target and Positioning.......................................................................................6
Geographic.............................................................................................................................6
Demographic..........................................................................................................................6
Behavioral..............................................................................................................................6
Psychographic........................................................................................................................7
Target Market.........................................................................................................................7
Positioning..............................................................................................................................7
References..................................................................................................................................8