White Bread Hotel Promotion Strategy
Added on 2020-02-05
9 Pages2271 Words448 Views
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APPLYING PROMOTIONALTECHNIQUES
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................33.1 Objective of the campaign....................................................................................................33.2 Promotional mix used for ‘Premier Weekend’.....................................................................33.3 Analysis of target market......................................................................................................43.4 Choice of media or Select Right Media................................................................................4Bibliography....................................................................................................................................5TASK 2 ...........................................................................................................................................54.1 Aim and objectives of white-bread for the new hotel...........................................................54.2 Choice of target market.........................................................................................................64.3 Promotions activities.............................................................................................................64.4 Plan for implementation to meet objectives..........................................................................6Bibliography....................................................................................................................................7Conclusion.......................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONPromotions are the best way to present the product or idea among the customers but it isimportant to use right and appropriate promotion skills. With the help of right techniqueorganisation beat the competitive business market and raise their new product or scheme. Thepresent report is based on White Bread premier Inn Company (Boyland, Harrold and Halford,2012). It is one of the best hotel chains in UK and recently awarded by the government for thebest hospitality services. It also includes the different promotions skills and techniques and howorganization uses the latest technology in their promotion activities. Further, how good brandimage support into the competitive environment.TASK 13.1 Objective of the campaignPremier inn is famous for their hospitality services, company main motive is based on thecustomers' satisfaction and they full fill approximately all desires of their customers (Adiele,2011). Whitbread objectives are based on different parameter which are explained as follows;Customer services- Company put their focus on to complete all the desire of customerson time and they provide all kinds of food in their restaurant (Hebden, KingKelly and Innes-Hughes, 2011). They also include the latest technology in their hotels. By this they attract thecustomers and maintain their brand image.Protect environment- The second objective of the hotel is to save the environment so forthis they reuse their all waste food material. Quality- With the use of high quality product they maintain their taste and on other handthey provide the latest technology in their hotels and restaurant (Huang and Sarigöllü, 2012). Bythis they update their quality and raise the standard of the hotel in this competitive businessworld.3.2 Promotional mix used for ‘Premier Weekend’Premier weekend is best for the hotel industry because in this, company launch their newareas and update the latest trends and technology in the organisation. Company also usedpromotional mix this time, for this firm use advertisement and digital marketing (Kimand Hyun,2011). Managers of the firm make a website of the premier Inn and fill all the details of the3| P a g e
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