Promotional Techniques for Premier Inn Hotel

Applying Promotional Techniques

Table of Contents
INTRODUCTION...........................................................................................................................1
ASSESSMENT 1.............................................................................................................................1
Task 1...........................................................................................................................................1
ASSESSMENT 2.............................................................................................................................1
Task 1...........................................................................................................................................1
Task 2...........................................................................................................................................4
Promotional Campaigning Planning or Premier Inn....................................................................4
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Promotional can be explained as a type of marketing communication that is used by
organization to persuade and inform target people regarding a product, service and product. The
main objective of the promotion is to improve the awareness, generate sales, create interest and
improve the brand loyalty of people (Xiang, Mello and Ackerman, 2019). This is how by process
of business promotion business organization can ensure their business growth and development
in specific market place. This report is about promotional techniques that are used by Premier
Inn Hotel chain. Brief details regarding promotional techniques will be provided in the report.
Detailed information regarding promotional campaign “Premier Weekend” will be provided in
form of report in this study. A promotional campaign will be planned for Premier Inn Hotel at
new Location.
ASSESSMENT 1
Task 1
Covered in PPT
ASSESSMENT 2
Task 1
Objective of the Campaign
The main Objective of the Premier Weekend is to encourage the customer to take short
holidays in premier Inn. This promotion is known as GBP12 Million m,marketing campaign
featuring brand new advertisement starring Lenny Henry. The main objective of this campaign
encourage the British people to take good value break at Premier Inn hotel. In this process Hotel
is offering better pricing to the customers to make stay in their hotel (He, Jin and Hu, 2019). The
other objective that is associated with this campaign is all about making the organization as
number one positioning organization in the target market.
Promotional Mix for “Premier Weekend”
The promotional mix is known as mixture of different promotional tools used by the
business to create, increase and maintain demand for services and goods of the company.
Promotion mix is the process that is used by the business organization by integrating advertising,
personal selling, sales promotion, public relation and direct marketing. There are different
considerations are made by the business organization to improve the promotion of the Primer
Inn.