Impact of Marketing Communication Practices in Improving Sales and Revenues

WhitePot Ltds
Table of Contents

Research Title: Impact of marketing communication practices in improving sales and revenues.
Research project on Whitepot Ltd...................................................................................................1
Introduction and Rationale...............................................................................................................1
Aims and Objectives........................................................................................................................2
Research Aim.........................................................................................................................2
Research Objectives...............................................................................................................2
Research Questions..........................................................................................................................2
Literature Review.............................................................................................................................3
To review about the need and importance of marketing communication practices within a
business organisation..............................................................................................................3
To determine the impact of marketing communication practices in improving sales and
revenues of Whitepot Ltd......................................................................................................4
To evaluate about some more suitable marketing communication practices for Whitepot Ltd
to effectively identify practical opportunities in order to enhance its processes and business
operations...............................................................................................................................5
Research Design and Methodology.................................................................................................5
Business Value.................................................................................................................................7
Indicative Timetable........................................................................................................................8
Ethical Considerations.....................................................................................................................8
REFERENCES................................................................................................................................9

Research Title: Impact of marketing communication practices in improving
sales and revenues. Research project on Whitepot Ltd.
Introduction and Rationale
Marketing communication practises comprises of a set of various activities which includes
effective advertising strategy, promotion, sales, branding, better campaigning and suitable online
promotion of product and services. Thus, main aim of marketing communication practises is to
allow and provide and effective process to make public aware about the product and services
provided by an organisation (Olomu, 2019). With the continuous development and growth in
technology and online techniques, enhanced level of direct participation is offered by companies
for its customers to have better promotion and advertising for enhancing its sales and revenues.
Current assignment is based on WhitePot Ltd which is a small sized family owned business
situated at Northern Ireland. WhitePot company was established as a small business during the
year 1975 from where it is now one of the major and largest importers and manufacturers of
porcelain and ceramic tile products (Guillet and Shi, 2019). The success of this organisation is
largely because of continuous innovation ad improvement along with leading effective
management of diversity at workplace. Thus, current research project is vital and important for
WhitePot company to create and develop enhanced level of understanding in its customers along
with offering higher competitive strength through more effective marketing communication
practises which also ensures and facilitates improvement in overall sales and revenue.
The selection of current research topic is rationale and vital as a fundamental level of
changes are seen in the marketing communication landscape which are far better and different
from traditional mass media and provides an enhanced interaction and connection with
customers. Thus, continuous understanding about the marketing communication practices has
become more vital and rationale for a firm (Selmi and Chaney, 2018). Further, an analysis can
be made out that effective marketing communication practises are vital for a firm to lead
awareness and understanding in its customers about its products and services with an ultimate
aim of improving sales and revenue. Apart from this, effective marketing communication
practises also facilitates and leads to better understanding about the needs and demands of the
target customers so that more effective and better services and product can be provided to
customers to meet there expectation in order to have improvement in their overall sales and
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revenue. Further, lack of effective communication and awareness in customers regarding the
variety and key features of product and services is also a vital issue and problem faced by an
organisation which hampers its sales and overall revenue (Luo and et. al., 2020). Therefore,
conducting and leading out current investigation is vital and significant to ensure better
interaction and communication with customers along with effectively identify practical
opportunities to have better sales and revenue.
Aims and Objectives
Research Aim
To evaluate about the importance and need of marketing communication practices along
with its impact in improving sales and revenue of a firm. A research project on Whitepot Ltd.
Research Objectives
 To review about the need and importance of marketing communication practices within a
business organisation.
 To determine the impact of marketing communication practices in improving sales and
revenues of Whitepot Ltd.
 To evaluate about some more suitable marketing communication practices for Whitepot
Ltd to effectively identify practical opportunities in order to enhance its processes and
business operations.
Research Questions
The main Research questions that are going to be evaluated with the help of current research
project are stated as follows:
 What are the main need and importance of marketing communication practices within a
business organisation?
 What possible impact could be lead out by marketing communication practices in
improving sales and revenues of Whitepot Ltd?
 Which could be taken as some more suitable marketing communication practices for
Whitepot Ltd to effectively identify practical opportunities in order to enhance its
processes and business operations?
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