Case Study on Whittaker - Introduction

Running head: WHITTAKER: CASE STUDY
WHITTAKER: CASE STUDY
Name of the student
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Author Note

1WHITTAKER: CASE STUDY
Table of Contents
Introduction................................................................................................................ 2
Current Strategy......................................................................................................... 2
Key Activities.............................................................................................................. 3
Likelihood to success.................................................................................................. 5
Challenges.................................................................................................................. 6
Recommendations...................................................................................................... 6
Conclusion.................................................................................................................. 7

2WHITTAKER: CASE STUDY
Introduction
The respective paper is a business analysis of the chocolate and dairy company Whittaker
which functions in New Zealand and Australia. A business analysis is carried out in order to
explore the respective business and understand where the business might be standing. A business
analysis is important as it provides an insight to the business trends and current business
positions for the budding entrepreneurs and professionals. The respective paper has discussed
about the current strategy, the key activities, SWOT analysis and challenges of Whittaker
chocolate company thereafter.
Current Strategy
Differentiation strategy is the current strategy of the Whittaker chocolate company of
New Zealand. Differentiation strategy can also be defined as an approach a business takes up to
develop a unique product or service that the customers would find better than any other products
of the same market served by other competitors. Whittaker has always been the best dairy
producer and seller in NZ. Now, the company has also introduced other unique products such as
honey bubble crunch chocolate which has the potential to influence the mind and behavior of the
customers who are chocolate and dairy product savvy (Nzherald.co.nz, 2019). Apart from the
differentiation strategy, the company has also taken up the “customer driven strategy” of opening
a brick and mortar store, a physically presentable outlet in order to influence the customers to
come and purchase the goods. Customer driven strategy can be defined as meeting the needs of
the organization’s potential and functional customers, and delivering the objectives of the
organization, such as profit or service in a public service organization. The Whittaker has opened
its first store at the Auckland International airport after more than 120 years of its business