Strategic Management for Whole Foods Market

Running head: STRATEGIC MANAGEMENT
Strategic Management
University Name
Student Name
Authors’ Note

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Table of Contents
Mission and Vision Statement...................................................................................................2
Milestone....................................................................................................................................3
External Assessment..................................................................................................................6
EFE Matrix.................................................................................................................................6
External Key Factors.......................................................................................................6
Internal Factor Evaluation Matrix (IFE)..................................................................................10
Internal Key Factors......................................................................................................10
SWOT Analysis.......................................................................................................................11

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Mission and Vision Statement
The mission statement of the company Whole Foods Market is to appropriately address a
various important factors that are pertinent in the operations of the business. The mission
statement of the company states that the company is a vibrant leader in essentially quality for
food business. The company is necessarily a mission-driven firm that intends to set
excellence standards for mainly food retailers. The company is also developing a business
operation in which superior standards pervade different aspects of the functionalities of the
business. Essentially, superior quality can be considered to be a state of mind at the company.
In this regard, it can be said that the mission statement reflects what the company Whole
Foods is carrying out or intends to do to attain industry leadership. The important points that
can be noted from the company’s mission statement are as follows:
1. Overall quality of output
2. Striving for higher standards of excellence for mainly the food retailers
3. Superior standards in different aspects of the operations of the business
4. Superiority of mind state
Whole Foods stresses superior quality in various points mentioned in the mission statement.
Essentially, the firm delivers superior quality of food products. It itself, the “standards of
excellence for food retailers” element of the mission statement reflects that Whole Foods
Market intends to be the industry leader in particularly maintenance of excellent standards.
Furthermore, in this mission declaration, the corporation infuses necessarily a quality frame
of mind, that pertains to mindset of employees in the culture of the organization, and
particularly the food preferences of the consumers of the firm. Therefore, the mission
statement of the firm Whole Foods accounts for output of the organization (quality of the
product), positioning in both industry as well as market (this refers to excellence levels as

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well as quality), culture of the organization and company’s focus on health of customers
(quality mindset).
Vision Statement:
It can be hereby said that the company Whole Foods does not necessarily have an official
vision account. Nevertheless, a study of the official website of the firm reflects that vision
statement tantamount to company’s motto that is:“Whole Foods, Whole People, Whole
Planet”.
In long-drawn-out form, the vision statement of the company is: “Our motto – ‘Whole Foods,
Whole People and Whole Planet’ – stresses that vision of the company reaches far ahead of
just becoming a food retailer. Essentially, the success of the company in satisfying vision is
enumerated by satisfaction of the customer, excellence as well as happiness of team member,
return earned on capital investment, enhancement in the state of business environment and
regional and wider community support.
Milestone
Profile of the company Whole Foods
Whole Foods can be considered to be the largest natural foods grocery series in the world.
Established in the year 1980, the company pioneered the supermarket notion in natural as
well as organic foods retailing. In addition to this, the company carries out operation in over
and above 470 stores across areas such as US, Canada, as well as the UK. The company also
stresses on organic fragile as well as prepared products. Furthermore, the company also
markets private-label items by means of 365 Organic Everyday Value as well as Allegro
Coffee lines. In addition to this, the company also delivers a wide assortment of non-GMO,