Importance of Business Model Canvas in Wide Open Agriculture

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Executive Summary
The paper explores the elements of the business model canvas of Wide Open Agriculture to
elaborate the role of it in the progress of the company. The interrelationships between them have
been highlighted so that the better understanding can be made regarding the key relationship
among business blocks. The company has an authentic and healthy food brand which markets
healthy as well as fresh food products. There are some critical success factors that can impact the
revenue of the company.

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Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................4
Background of the company............................................................................................................4
Business Model................................................................................................................................4
Building Blocks...............................................................................................................................8
Customer segments......................................................................................................................8
Key partners.................................................................................................................................8
Value proposition.........................................................................................................................8
Key activities................................................................................................................................9
Key channels................................................................................................................................9
Revenue streams..........................................................................................................................9
Cost structure...............................................................................................................................9
Key resources...............................................................................................................................9
Customer relationships.................................................................................................................9
Key relationship among the nine blocks........................................................................................10
Critical success factors..................................................................................................................10
Downside risks...............................................................................................................................11
Conclusion and Recommendation.................................................................................................12

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References......................................................................................................................................13