Business Report on Wilko: SWOT Analysis, CSR and Innovation

BUSINESS REPORT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
ANALYSIS......................................................................................................................................3
SWOT analysis...........................................................................................................................3
Use of corporate social responsibility.........................................................................................4
Innovation and creativity within business...................................................................................5
CONCLUSION AND RECOMMENDATION...............................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Business analysis is being defined as the evaluation of the strategies and working of the
company in order to evaluate the profitability of the company. this is very essential for the
effective management of the work in such a manner that the company is able to sustain high
competition within the market. The present study is based on Wilko formerly known as
Wilkinson Cash stores is a high street retail chain founded in 1930. The Wilko is a retail type of
business which has its headquarters in UK and was founded by James Kemsey Wilkison and is a
family business. the store is located in many different locations all over UK. The major
competitors of the company are Carrefour, Alcampo, Gunni & Trentino, Fermob, Leroy Merlin,
Ydentik- perfume bar concept and many other different companies. The current study will
outline SWOT analysis of company. along with this discussion relating to use of CSR and
innovation and creativity within business will be analysed.
ANALYSIS
SWOT analysis
It is a technique used within by business to identify the strength and weakness which
company is possessing. In addition to this, the external opportunities and threats will also be
highlighted within the analysis. Thus, SWOT of Wilko is as follows-
Strength
The major strength of the company is that
population nuclei is very large. This provides a
wide range of area to the company to cater its
services.
In addition to this, another strength is that it
has a wide range of the product and service
which are to be provided to the consumers.
This involves products dealing in homeware,
textile, stationery, confectionary, pet products,
kitchen and bathroom goods and many other
range (Liang and et.al., 2020).
Weakness
The major weakness which company faces is
the high cost structure of the company. this
affects the working of the company to a great
extent as consumer will not like the high cost
products (Palepu and et.al., 2020).
Another weakness is that company is not much
involved in delivering the goods to the
consumers. In the current pandemic era, this is
not liked by the consumers and it affects sale
of business.
Opportunity Threat