W.L George Associates: Innovative Strategies for Business Growth and Success

In this document we will discuss about W.L George Associates and below are the summary points of this document:- W.L George Associates is a company that has adopted innovative strategies and concepts to achieve growth and compete in a competitive market. The company has a distinctive style of working, with no standard management policies or hierarchy in place. Innovation and a management approach that motivates employees are key factors in the success of the company.

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Table of Contents
Introduction................................................................................................................................2
Distinct Features of W.L George Associates.............................................................................2
Merits and Demerits...................................................................................................................4
Merits......................................................................................................................................4
Demerits.................................................................................................................................5
Approaches Adopted by Other Companies................................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................9

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Introduction
W.L George Associates is one of the companies who has embraced certain innovative
strategies and concepts to achieve growth in their business as well as can able to compete in
such competitive market in more effective manner. Innovation play a prominent rile on the
growth and success of any business (Grant, 2016). W.L George Associates has adopted
innovative manner to grow their business. The company employed 8500 employees with the
total revenue of $2.5 billion. Such company expand their business in 24 countries at the
global level (Center, 2016).
In the following part there will be detailed discussion on the organizational structure of the
company and their significance of adopting different approaches in the workplace.
Distinct Features of W.L George Associates
W.L George Associates have a very distinctive style of working around in the industry.
Standards management polices formed or say common management practices were not
entertained in their organisation. This can be simply be embarked by the position of
designations or posts in the organisation “THERE were no designation plates and normal
symbols of team hierarchy are also not in the picture.” All other organisations have proper
way of designation of officers, staff members which follow a perfect hierarchy in the flow of
communication of information an organisation which is as big as a company of $2.5 billion
with over 8500 employees working for it daily with a network in around 24 countries does
have only “associates” embarked in the whole company with no prestigious designations still
working as a whole one company (Daft, 2015).
Innovation in the business helped George to get throttle to full speed in the industry and earn
profits. According, to W.L George the management should be in the way that people who are
working for goal in an organisation with different aspirations in life to get succeeded has to
get pumped up or say motivated to a very heavy extent in the organisation so which will
increase the genuine nature of the staff towards organisation by giving their best for the
organisation and achieving the goals set out for them in real time with cost and time
effectiveness (Smith, Lewis and Tushman, 2016).
PERSONAL DECISIONS

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In George associates there is system which states to us that the personal decision of any
worker can be or say will be imposed on the organisation till the time they are giving best
results and output to the organisation. Interest of the company is being in proper follow of
achievement in the process of running business. Fair decisions taken by the staff of the
George associates should be in the same rhythm as they have thought about in the planning
sections of the decisions. Best results are very much expected in the organisation which will
communicate the feeling of coordination in the work to be performed and the commitment of
the employees towards their organisation in a suited and flexible way.
NO BOSSES NO LEVEL OF AUTHORITY
W l George always had in its mind that there should not be any kind of authority above one
another in the organisation as it will create an ambiguity in the organisation. No bosses above
the working staff encourage their work for the company, commitment to produce best out of
the rest left in the organisation. Hierarchy of a proper business corporate is not the type of
management process to be followed in the company. Expectation will not be the part of the
regular course of business as there will be no body to ask the question about the work and
there will be no one to answer the orders and commands. No targets will be received by the
staff members or associates from the bosses and no boundation will be set for them to
complete them in a hurry or a stipulated time limit in the company otherwise consequences
will be very much different and not breathe taking. In this system there will be such or small
amount of expectations from the associates by the boss which can be converted or they will
be converted in the personnel commitments for the organisation by its staff members
(Widiger et al., 2018).
SPONSORS PAYMENT
Sponsors are being set for the different associates working for the organisation of W.L
George. It was meant in way that when staffs is being put down in the organisation for the
work according to its ability and talent which he has for the work is being targeted buy the
particular sonsor for him. He will act as promoter for him in the organisation. All the pushes
for a employee to be selected in the organisation will be set through him only. All the work or
say extraordinary work performed by the associate will be gifted and funded by the sponsor
himself which will give a boost to the urge of doing business in the organisation (Lin et al.,
2016).

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CREATIVE, RISK TAKERS AND PERFORMANCE
Knowledge will be gained by the associate working for the organisation by itself or from its
working culture and hurdles which he will go through his working life inside the
organisation. They will be promoted by themselves among them according to a individuals
work and performance in the act of seeing things and weathers of different mood of doing
business. The creativeness of the associate will increase and will come out as in form as was
not expected by the owner himself, this will convert him to being a risk taker in the business
and which will surely convert him into a better performer.
Consistent Management approach based on identifiable principles is totally differs from the
W.L George management approach:
 CONSISTENCY: - Consistency is a major task to be maintained in an organisation
the issues to be always dealt down in the same way as they were previously handled
by the management when they previously came in front of them but in the W.L
George organisation this is not the way of doing business every task, hurdle, problem
will be dealt in the way how mind works at particular time with no consistency.
 COMMUNICATION:- Consistent management approach symbolises on the path
that all the information which is to be flowed on the floor of organisation internally
between different departments to be flowed in proper channel of communication of
information flow with full clarity of its flowing in the channel and designated
personnel only to be acknowledged with: in W.L George organisation the flow of
information is more than informal with no particular designated flow and no channel
to flow.
 GOAL STANDARDISATION:- Goals of the organisation in consistent approach is
standardised which will not be so flexible as they seem to be plan, path are made in
that particular way only to assess them very easily; W.L organisation also has goal to
be achieved but with no standard fix path or say way to follow for achieving it out.
 REWARDS AND RECOGNIZATION:- Consistency approach always state that
there should be a recognition of the hard work of the workers of the organisation at
regular intervals which boost the level of confidence and faith of a worker in its

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working place, awards are given in between the working staff to give a boost in the
prestige level of the worker to perform more are better in future; W.L George follow
a path where the appreciation is given among the associates by themselves which
never boost your moral for the organisation as it is not from the actual management.
 QUESTIONS AND ANSWERS:- A slot is there present in the organisation
management system where the employee can ask for any doubt in his mind, about
information, about plans, about goals to be achieved in a prescribed format or say the
way of passing information to the superior authorities with an perfect result or say the
answers will be given by the designated personnel to satisfaction of worker who
raised it; W.L George does not follow any formula of boss and employee so there is
no one to ask and no one to give answer of the hypothetically questioner (Widiger et
al., 2017).
Merits and Demerits
Merits
There are many and different advantages for the management process which is being
followed by the G.L George organisation inside the working protocol or process
which can be described as follows:-
 PROMOTIONS OF SOCIAL AND CULTURAL VALUES:- As the
associates shares the common thought process they have the same thinking
mechanism to go through plan and execute it in the real world. Social beliefs
and cultural thoughts are also same among the associates which give them the
familiar environment to work and think upon a strategy and execute it in the
smartest way.
 COMMUNICATION GAPS;- There is no boundary in passing out the
information in the organisation as the formalities of the protocol to be
followed in passing communication from one end to other end. Gaps of
formal communication are not present in such organisation which leads to
proper flow of information (Berard and Stien, 2017).

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 RELATIONSHIPS:- Relationships between the personnel’s or say the co-
workers grow from professional to personal in nature. One can analyse that
healthy relations once build can convert a hard task to a simple one in team
performance on it. Smoothness in team work can be expected from the
associates inside the organisation. Relationships will pay the heed of the
honour somewhere here ot else (Swann, 2017).
 SOLUTION TO WORK RELATED PROBLEM:- This kind of
management process in the W.L George organisation gives a solution to work
related problems which can be generated at any time during the course of
work internally or externally as the time may be. People or say associates
form different league of work can or they become self-capable of solving the
problem which is creating hindrance in the workflow of the organisation. No
instructions are needed form the higher management to the staff for following
the instructions which are in the set format to follow and solve it in the
directed format. For example- WORKER “X” who is in the sales department
of the W.L. George organisation needs to know something about the
production department needs not to follow the whole procedure or protocol he
just has to go directly to the production department employee and know the
information as he wanted to get (Arena et al., 2017).
 CREATIVITY-: It develops the creativeness among the employees who are
working in the organisation they get to develop their imagination and
creativeness of doing the business and looking towards the different situation
in the industry. No exploitation is done from the end of the managers because
in his organisation there is no designation related to manager only the leaders
are made of different sections or departments. The fear of rejections of the
work from the superior authority is vanished and one can freely perform
inside the company (Baur et al., 2016).

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Demerits
Nothing has all positive in its no policy in the universe has advantages only the other side of
the coin states the dis-advantages of the policy and plan. So here are some of the
disadvantages of the management policy which is undergoing in the organisation:-
 SREADING OF RUMMORS:- Rate of spreading of rumours in G.L George
organisation will be at very high rate as when fire breaks out so what petrol does to it
is done by the relations, informal communication, approach easy, etc. to the
information or say the bad rumours about the associates among them, about working
condition of organisation, etc. Misleading process for the employees will be at its
boom in the organisation as there will be no proper channel to flow the information
from the senders end to the receivers end and there will be no control of managers on
it (Harder and Townsend, 2017).
 DISTURBED PROCESS WORKING:- There will be no structure in the G.L
George organisation for the working of organisation in the system path or stay
standard path to be followed by the associates of the company. Workflow will not be
in the process of succeeding in full guaranty processes which will lead to fall of the
empire or organisation. Informal structure will lead the employees in the way which is
not studied, organised, standardisation of which has not been done, expert level
guidance has not been taken leading to production failure, sales failure, promotional
failure leading to losses in abundance (Neck, Houghton and Murray, 2018).
 INDIVIDUAL INTEREST:- There will be more emphasis on the growth of
personal as a alone not keeping in mind the growth of company as well in the
industry. As the informal management states that the individual will be sponsored by
the sponsors and will get own cash rewards without seeing the performance of a team
as a whole.
 LACK OF COORDINATION:- There will be lack of coordination in informal
organisation management because as the duties are not standardly designated to
individual as in his/her presence and the process of putting blame or say designation
of work between them will start. The negative things will be transferred from

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individual to individual and the positivity will be in the race of get thrown in personal.
Coordination will lack at each stage of workflow structure as there will be no code of
conduct to follow, no masters to tame , no boundations to be followed, etc (Kelly,
2019).
So according to the truth stayed worldwide one cannot go only for the advantages of informal
management process disadvantages will lead the company to a downward side and will not
allow the organisation to achieve actual results which they wanted to achieve in terms of
profits and all things to come (Anderson, 2018).
Approaches Adopted by Other Companies
When we count on the issue that what kind of approach has to be followed by the
organisation which has been established in its initial stage has to be determined on the
following parameters:-
 FOCUS:- There is full backup and support from the normal working people and staff
to communicate the message of haterotism. In informal communication or say
management process companies is so flexible can demand what he wants in the war.
Here people are not In the favour of Indian government personal as what they expect
from your land and case study in the organisation once can say that individual have
done in the future.
 COMMUNICATION:- Communication process in an organisation should be in the
formal way only as per my recommendation as it has the proper follow up plan and
standards, channels to follow in the information processing so that the right
information can be reached to right end without any whistleblowing in the
organisation. This will promote a sense of discipline in the workforce to do business
inside the organisation and sense of proper relation management with the customer
and prospective customer building (Chilton and Lau, 2015).
 LEADERSHIP: - A proper leadership has to be established inside the organisation
above the workforce so that their work can be managed and output of the production
process can be sustained as per the plans and standards which are being set up. Leader
will ensure that the workforce will do the business in a perfect way, with set standards

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to be followed, with good customer relationship management. It’s his duty to see that
the workforce is time to time promoted with the work they perform and motivation is
to be regularised as the normal sense of business.
 SKILLS AND SUPPORT:- Proper skill management and skill development should
be ensure but the management personnel as they will have to put down their best to
get the best out of the workforce. Skills of personal should be tested time to time and
checked with the on-going running industry skill programme. They should be given
proper training and teaching on how they can improve their skills and ways to
optimise with the market conditions and get into the business with the competitors
and get good out of them (Ransbotham and Kiron, 2017):.
 SELECTING RIGHT AT RIGHT TIME:- Selection process of the management
should pe full shaped and tuned by the managers themselves. They should be in full
knowledge and cleared mind setup that what kind of workforce has to be selected
keeping in mind the actual demand of the business, customers, working conditions so
that we can produce the better with best input in the organisation.
 AWARD AGAINST WORK:- Reward should be given by the management personal
in the name of the work and performance showed by the workforce or working staff
in the organisation. Awards should be given in front of the team which in he/she was
working and with a proper process in the organisations full attendance so moral can
be boosted of the employee and team can be boost to outperform an earn awards.
Extra amount in terms of money should also be awarded to staff leading to sense of do
good more (Manz and Dillon, 2015).
Businesses or possible company type that can adapt the management approach of Gore
are as follows:
According to the analysis of G.L. George foundation management process should be
followed by Designer or Production teams, Field of Medical companies, the Engineering
firms, Technology and Research and Development Departments. It will show the better
proper and good results in the future. For long term life of the organisation one can’t see

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towards the management process followed by G.L George a proper standard management
process should be adapted by the organisation. Other companies cannot survive with such
high demands as well as competitiveness therefore, only some companies can able to handle
with such big decision as well as commitments.
Conclusion
W.L. Gore ideas and techniques have successfully evolved the business with profitability and
have created a brand value. One of the most important strategies that company has brought up
is to reduce the work-life stress as facts reveal that over seventy percent of employees
working in business started that they would stay in such organization wherein Culture and the
environment is good. W.L. Gore has embraced this strategy from early which helped the
business to be successful. Therefore, other companies can also use such other companies to
make their business more successful in the competitive market.

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References
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