Factors affecting participation of women in taxi driving industry in Australia: A case study of Uber Technologies Inc.

Running Head- Case Study
Factors affecting the participation of women as compared to Men in Taxi Drivers in Australia- The study
of Cab Services by Uber Technologies Inc. Inc.
Research in Business |

Case study 1
Table of Contents
Research Title:.......................................................................................................................................2
Problem Statement...............................................................................................................................2
Aims and Objectives..............................................................................................................................2
A Brief Methodology.............................................................................................................................3
Literature Review..............................................................................................................................3
Data collection...................................................................................................................................3
Interviews..........................................................................................................................................3
Secondary Data and Data Analysis Method...........................................................................................3
References.............................................................................................................................................4

Case study 2
Research Title:
Factors affecting the participation of women as compared to Men in Taxi Drivers in
Australia.
Problem Statement
The participation rate of male and female employees in context of Taxi Drivers has been well
defined in Australian Taxi Industry Association (ATIA, 2014). According to ATIA
engagement of women in Taxi Driving Industries has decreased due to some social reasons
but there are some cab service providing companies that are providing employment to
females. This study will analyze the functionality of Uber Technologies Inc. which is one of
the largest cab service provider companies (Week, 2018).
Uber Technologies Inc. (Uber) is a technology start-up that provide services of sharing rides
by enabling a link between individual service providers (drivers) with the help of an
application. Business of Uber has extended its activities in more than 250 cities of 57
countries. Uber’s more appraisable step is to employ female taxi drivers for riding services.
Since women’s safety is the major issue and while travelling by a taxi, it is more important to
ensure that the driver of the taxi is trustable and well behaved. Along with this, considering
female drivers also indicates a step towards women empowerment and changing of social
attitudes. Uber is continuously looking for new ways to increase the participation of female
drivers by providing better career opportunities and good working atmosphere (Uber, 2018)
Aims and Objectives
This Project aims at detailed and precise indicators on the employment of women as a Taxi
Driver, and analysing the factors affecting the participation of female taxi drivers in Australia
in comparison to male taxi drivers. Objectives of this project are (Ary, Jecobs, Irvine, &
Walker, 2018).
 To find out the current rate of female employees in the organization.
 To find out factors affecting the Participation of female taxi drivers.
 To examine the effects of increasing share of female taxi drivers.
 To frame strategies for increasing the women’s share in the company.