This report covers the market analysis for Wood Fired Pizza at Farm in Duluth, Minnesota. It includes SWOT analysis, PESTEL analysis, STP process, and conclusion. The report focuses on the strengths, weaknesses, opportunities, and threats of the business. It also analyzes the political, economic, social, technological, environmental, and legal factors that impact the business. The STP process is used to create marketing communication plans and prioritize personalized messages to engage with different audiences. The report concludes that Wood Fired Pizza at Farm is a unique idea that provides a different experience of having good quality food and focuses on the age group of 15-30 years old.