Woolworths company | Assessment1

Running Head: WOOLWORTHS COMPANY
Strategy and business of Woolworths
Name of the Student
Name of the University
Author Note

WOOLWORTHS COMPANY
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Executive summary
Woolworth is huge company in the retails business. They aim to provide food to its customers as
per their needs and demands. The sustainability of the food product is nurtured by the company
too, the incorporation of organic farming, availability of the store at large number, investing in
the enhancement of customer relationship, all these aspects have helps in growing the business
more. The varied range of undertaking that the company has taken have supported it to prosper
more in its own industry.

WOOLWORTHS COMPANY
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Table of Contents
Introduction......................................................................................................................................3
Organisation’s Strategy...................................................................................................................3
Outline of the Undertaking..............................................................................................................5
Recommendation.............................................................................................................................8
Conclusion.......................................................................................................................................9
Reference.......................................................................................................................................10

WOOLWORTHS COMPANY
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Introduction
Woolworths is the famous chain of supermarket in Australia. It is the largest retail in
New Zealand, the company has prospered greatly in the recent years with best in the customers
relations and employee friendly company. It consists of 52% shares, around 637 stores across the
globe and 24649 employees.
The report consists of the brief discussion of the business strategies of Woolworths and
the undertaking of the company in terms of strategic operations, marketing, growth, innovation,
development of product, changes and strategic implementation. The last part of the repost consist
of the recommendation that the company can obtain to enhance is business more at greater
levels.
Organisation’s Strategy
Woolworths is well known for its large chain of grocery stores and supermarkets across
Australia. It was founded in the year 1924. They are famous for selling food stuffs like fruits,
vegetables, packed foods, meats, etc. Apart from food items it also sells beauty products, baby
supplies, health related products and many. Till 2019 it was recorded that Woolworths has 981
supermarkets and the metro convenience stores are 43 in numbers. The service of home delivery
was also started by Woolworths. Their revenue annually is around $42158 billion.
The strategies that Woolworths took are:
 Brand value increase- The growth of 24% has increased the brand value for the
company by $10bn mark. As on 2013, its position have moved to 109th from 113rd
globally. Its competing companies being the Coles, Telstra, ANZ and many. As a brand it
has experienced both losses and gains over a period. For several time they have arranged