(solved) Digital Marketing - Assignment

   

Added on  2020-05-16

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Digital Marketing1 DIGITAL MARKETINGNameCourse:Professor’s NameInstitutionCityDate
(solved) Digital Marketing - Assignment_1
Digital Marketing2DIGITAL MARKETINGIntroductionWoolworth’s supermarket is one of the retail chain stores in Australia. The supermarket offersfood products as well as liquor to its target customers through its in-store services as well asonline services. The chain supermarket is one of the biggest in Australia making high profitsfrom its selling services, as a result of positive leadership and improved service provision to bothsuppliers and their customers. The company’s target market include all social classes in thesociety as the prices quoted vary depending on the product to be sold. This makes it easier fortheir customers to buy what is affordable and of their preference. Both food and liquor productsoffered by the company are of high value to ensure they satisfy the needs of their customers. Thecompany’s online services have not been as productive and successful as the in-store servicesdue to a weak digital strategy as discussed below.Digital Marketing strategies used by WoolworthsMost of the customers live close to 10kilometres and more away from the stores where the in-store services are offered. This has enhanced the establishment of digital marketing strategies toensure their customers are able to access their services as required by them. Some of thesestrategies include the company’s website and social media platforms like Facebook, Instagram,YouTube and Pinterest. The Company recent website is bright with a great view on web designto help attract their customers and make them feel comfortable shopping online. The website alsogives clear banners of interest depending on what the customer require, some include shoponline, grocery facts store hours among others to keep their customers informed. Social
(solved) Digital Marketing - Assignment_2

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