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Customer Experience Management in Woolworths - Desklib

This assessment advances the student’s customer experience research skills by developing qualitative, data-driven personas for a chosen company or product.

7 Pages266 Words312 Views
   

Added on  2023-06-08

About This Document

This presentation discusses the concept of customer experience management in Woolworths, the largest supermarket of Australia. It also provides insights on the fiercely growing supermarket industry of Australia. The research is conducted to assess the customer experiences provided by the companies and discusses various concepts like social media, websites, touch points, and more through which customers interact with the offerings of the business.

Customer Experience Management in Woolworths - Desklib

This assessment advances the student’s customer experience research skills by developing qualitative, data-driven personas for a chosen company or product.

   Added on 2023-06-08

ShareRelated Documents
Customer Experience
Management
Woolworths
Customer Experience Management in Woolworths - Desklib_1
Introduction
Customer Experience is
the interaction between
the customer and the
business which includes
awareness, purchases,
service and feedbacks.
Customer Experience Management in Woolworths - Desklib_2
Project Scope
The scope of the project is wide.
This research is conducted for
assessing the customer experiences
provided by the companies. It discusses
about various concepts like social
media, websites, touch points and
more through which customer interacts
with the offerings of the business.
Customer Experience Management in Woolworths - Desklib_3

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