Business Environment Analysis of Woolworths Supermarkets Australia

Running Head: BUSINESS ENVIRONMENT 0
Business environment
10/13/2018

BUSINESS ENVIRONMENT 1
Contents
Introduction................................................................................................................................2
Company Overview...................................................................................................................2
Influence of External environment/PESTLE ANALYSIS........................................................3
Frameworks or theories to overcome challenges.......................................................................5
Conclusion..................................................................................................................................6
References..................................................................................................................................8

BUSINESS ENVIRONMENT 2
Introduction
The report brings about the discussion on the business environment or environmental analysis
of the firms operating in the market. Every business organisation operates or functions in the
society or environment surrounding; therefore, they are accountable for their actions to the
environment. It is a known fact for every business organisation, it is important to interact and
respond to the environment, because they have direct relationship with external environment.
Some of the factors that are economic, social, legal, political, and environmental affect
business environment. These factors have direct or indirect influence on the environment of
business, and their operations. The report is based on the analysis of external environment of
the company, Woolworths Supermarkets Australia. The company is assessed with the impact
of external environmental factors, and devising strategies or frameworks to meet those
challenges. Therefore, the report includes the environmental scanning of Woolworths, and the
frameworks to be used to overcome those challenges faced by the firm (Bailey, 2016).
Company Overview
Woolworths Supermarket is an Australian based company, a supermarket/grocery
store chain that is owned and managed by Woolworths limited. The company was established
in the year 1924, and captures about 80% of the market of Australia. Woolworths deal in
selling groceries specially fruits, vegetables, and packaged foods; but has expanded their
operations into other items also. It includes magazines, selling DVDs, pet & baby supplies,
health, beauty, stationery items and household products. Woolworths Limited is known as the
largest retailers in New Zealand and Australia, as they recognise trust and delivering values is
the core of attaining maximum customer satisfaction (Sutton-Brady, Kamvounias & Taylor,
2015).
Woolworths is a company with strong ethical base, and moral values and practices
through efficient strategy and objectives. These strategies and objectives are based on
increasing shareholder value, building new growth business, and expanding to a bigger
market size. The company is very vigilant about the changing environment, and consumer
needs and focus on ways to bring people to their supermarkets, and enhance their customer
base. Woolworths attract large number of customers, also play a key role in satisfying the
interests and expectations of their shareholders; the company has 450,000 shareholders and is
a trusted company in the eyes of investors (Farfarn, 2018).