Analysis of Organizational Development of Woolworths

Running head: ANALYSIS OF ORGANIZATIONAL DEVELOPMENT
ANALYSIS OF ORGANIZATIONAL DEVELOPMENT
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Author Note

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ANALYSIS OF ORGANIZATIONAL DEVELOPMENT
Executive Summary
The report is based on the analysis of the various strategies that are employed by an
organization named Woolworths for the purpose of developing the processes and
implementing changes. Woolworths is an Australian retail organization and a leader in the
market. The strategies that have been formulated and implemented by Woolworths in the
market are discussed. The changes that have been made in the strategies have also been
analysed in the report. The internal and the external factors that affect the organization are
discussed. The report is concluded with recommendations that are provided to Woolworths to
improve its competitive position.

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ANALYSIS OF ORGANIZATIONAL DEVELOPMENT
Table of Contents
Introduction....................................................................................................................3
Development of the organization...................................................................................3
Changes made in the organization.................................................................................5
Internal analysis of the organization using SWOT framework......................................6
External analysis of the organization using PESTLE framework..................................7
Strategies used by the organization to implement changes............................................9
Role of the organizational structure in change.............................................................10
Conclusion....................................................................................................................10
Recommendations........................................................................................................11
References....................................................................................................................12

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ANALYSIS OF ORGANIZATIONAL DEVELOPMENT
Introduction
Woolworths is an Australian organization that operates in the retail area of business.
The company operates more than 900 stores in Australia and has a large team of 115,000
employees in the distribution centres, the stores and the support offices. The organization is
known in the industry for providing the customers with the highest level of services and wide
range of products as well. Woolworths works closely with the various Australian farmers and
growers so that they are able to ensure that best products are supplied to the consumers.
Woolworths offers fresh vegetables and fruits that are sourced directly from the farmers to
the customers in its stores. The organization has gained a position in the industry as one of
the most innovative retailers. The company understands its consumers who look for the new
and simpler ways to shop. Woolworths has also started its online operations which are helpful
for the consumers to place orders from the comfort of their homes (Woolworths.com.au.,
2018).
The report will be mainly based on the various organizational development activities
that have performed by Woolworths and the issues that have been faced by the company. The
changes that have been implemented in the organization will also be analysed in the report.
Development of the organization
Woolworths was established in the year 1924 on the 5th of December. The founder of
the company was Percy Christmas. The company has been showing immense growth in the
Australian retail industry right from the time of its establishment. The company started
growing its operations and forming a chain of its stores from the year 1927. The management
did not start the business thinking of building a chain of stores. However, they were able to
extend their operations in New Zealand in the year 1929 and opened around 16 stores all
across Australia. The next phase of development and growth of Woolworths was related to