Professional Development Document for Woolworths Supermarkets

Running head: Professional development document 1
Professional development
Name of Student
Name of Institution
Name of Course
Date of Submission

Professional Development Document 2
Question 1
The chosen organization is Woolworths Supermarkets, a company with its headquarters in
Australia but spread in various locations across the globe due to the fact that it is a multinational.
The organization is a leading retailer in various products including groceries, drinks and a wide
range of other products.
The mission of the organization is to offer the best in value, convenience as well as quality to
customers.
The company’s core values are based on consumer satisfaction, staying collaborative, being
responsible and enhancing quality of products and services
Some of the company’s strategic goals include:
 Enhancement of healthy relations with consumers and key stakeholders.
 To a be a leading retailer both locally and internationally
 To be a highly performing organization with a difference.
Question 2
Professional development policies, plans and procedures
At Woolworths, the core focus is on consumer satisfaction through quality services and product
delivery. As a professional development policy, the organization is keen on the establishment of
healthy and long lasting relationships with the clients. This is achieved through proper after
sales, discounts and reward systems, Staff training, empowerment and motivation is another core
development policy at the organization.

Professional Development Document 3
The company’s plan is to be a leading retailer in its area of service throughout the world through
the incorporation of unique and effective strategies. Price control and proper marketing analysis
are the major elements of this plan.
The main procedures include:
 Using performance indicators to evaluate departmental progress
 Noting the specific areas within the organization which require adjustment
 Identifying and implementing the right correctional strategies to ensure organizational
sustainability and performance.
Question 3
I have selected the position of a sales and marketing manager as a job role.
The objectives of the marketing department include:
 To ensure proper brand presence through adequate exposure of company products
 To enhance proper market grip by improving consumer experiences and satisfaction
 To attract a good return on investment through improved sales as a result of proper
marketing.
These objectives are aligned to the company’s goals.1 The organization’s goals are focused
on creating satisfaction and loyalty among the consumers. At the same time, the sales and
marketing objectives are entirely consumer oriented as they seek to improve experiences
which in turn establishes loyalty and eventual market stability.
Question 4
1 Klobuchar,Bodner. ‘The many forms of constructivism.’ (2010) 78(1), Journal of Chemical Education, 107

Professional Development Document 4
Role position: Sales and marketing manager
Objective KPIs
To ensure proper brand presence through
adequate exposure of company products
 Brand consideration
 Brand awareness percentage
 Brand credibility
 Brand strength
 Average response rate
To enhance proper market grip by
improving consumer experiences and
satisfaction
 Ad-click through ratio
 Column inches of media coverage
 Consumer awareness
 Annual percentage market portion
 Response rate
To attract a good return on investment
through improved sales as a result of
proper marketing.
 Return on investment of brand
 Staying in budget
 Target rating point
 Brand transaction value
 Return on marketing investment
a) The KPIs will be used to measure performance through periodical evaluation against set
targets. For each performance indicator, there is a target. Performance shall therefore be