Situational Analysis of Woolworths: SWOT, PEST and Competitor Analysis

Running head: MARKETING FUNDAMENTALS
Marketing Fundamentals
Name of Student
Name of University
Author Note

1
MARKETING FUNDAMENTALS
Table of Contents
Background of the company......................................................................................................2
Situational analysis.....................................................................................................................2
SWOT analysis.......................................................................................................................2
PEST analysis.........................................................................................................................3
Competitor analysis................................................................................................................4
Bibliography...............................................................................................................................6

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MARKETING FUNDAMENTALS
Background of the company
Woolworths is an Australian Super market and grocery store that was founded in
1924. The company along with its Coles consist of a duopoly in the market that accounts for
about 80% of the market share (Woolworths.com.au, 2018). The specialisation of
Woolworths is the sale of groceries such as vegetables, fruits, protein products, packaged
food and many more (Woolworths.com.au, 2018). Apart from these items, Woolworths also
specialises in the sale of magazines, DVDs along with health and beauty products. Currently
Woolworths operates in 1000 stores across the country and own 976 super markets with 19
conventional stores. Like many of the modern day organisations, Woolworths also consists of
a home shopping delivery service that allows online purchasing of products to take place
(Woolworths.com.au, 2018).
The assignment conducts a situational analysis of the company in terms of its
strength, weakness, opportunities and threats. Along with this, an external environment
analysis is also conducted via the PEST method that takes into consideration key factors of
the external environment. A competitor analysis is conducted to identify and analyse the
threats that exist in the business.
Situational analysis
SWOT analysis
Strength
 Reputed in Australia
 Has a huge amount of labour force
 Strong brand and loyal customers
Weakness
 Limited global presence
 Excessive online brands has reduced
its growth