Impact of Social Media on Consumer Buying Behavior - A Case of Woolworths Supermarkets
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Added on 2023-06-10
About This Document
This research aims to determine the impact of social media on consumer buying behavior, with a case study of Woolworths Supermarkets. The study explores the conceptual understanding of social media and consumer behavior, identifies the relationship between social media and consumer buying behavior, and recommends strategies for improving social media practices to influence consumer behavior. The research objectives include exploring the conceptual understanding of social media and consumer behavior, identifying the relationship between social media and consumer buying behavior, and recommending strategies for improving social media practices to influence consumer behavior.
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