Value Chain Analysis of Woolworths with Sustainability System

Woolworths Supermarket
Supply Chain
Management
Analysis
value chain Analysis with Sustainability
SystemJP
2/2/2020

Contents
Introduction............................................................................................................... 2
Overview of the company.............................................................................................. 2
Supply Chain Management of Woolworths........................................................................3
Linkage between the activities of company and theory.......................................................5
Trade-Stone’s Merchandise Lifecycle Management.......................................................5
Value chain analysis of Woolworths with sustainability.........................................................5
Primary activities........................................................................................................ 6
Operations............................................................................................................. 6
Inbound logistics..................................................................................................... 6
Outbound logistics................................................................................................... 7
Marketing and sales.................................................................................................. 7
After sales services................................................................................................ 7
Secondary activities..................................................................................................... 7
Procurement........................................................................................................... 8
Technological development........................................................................................ 8
Human resource management...................................................................................... 8
Conclusion................................................................................................................ 8
References.............................................................................................................. 10

Introduction
Supply chain management is important activity in the logistic industry, because it is
related to the activities managing the flow of the service from the suppliers to the customers.
Movement of goods and services in an organization, taking place from supplier to reach end
to the customer are part of the supply chain management (Devin & Richards, 2016). It
includes many activities of an organisation as it storage of raw material, management of
supply activities, inbound logistics, outbound logistics, and movement of the final goods,
procurement, and development of the organisational goals to meet the customer requirements
on primary basis (Devin & Richards, 2016). This report will discuss the supply chain
management of “Woolworths,” as it target to supply the households, food, and logistics
supply form the supplier the end customer. The major focus of the assignment is to discuss
the management of its supply procedure to meet the targets, a detailed analysis of its value
chain with the help of its primary and secondary activities, and sustainability analysis to
examine the impact of external factors over the supply chain management of the company.
Overview of the company
Woolworths is an Australian retailing parent company successfully operating in the Australia
and New Zealand since 1924, and listed in the Australian Securities Exchange (ASX) with
approximately 205,000 employees. It has multiple division of its activities operating to meet
the supply of the goods and services in different manner, as it Woolworths Supermarket,
Woolworths Online, Liquor, Langton, General Merchandise and Hotel & Gambling. It is the
second largest company in Australia and New Zealand on the base of its revenue earning and
customer satisfaction (News, 2019). Supply chain of the Woolworths is managed by the high
speed, accuracy and aiming to meet the demand of the customer in the sustainable manner.
Operations of the Woolworths are divided in many sectors as it planning, targeting,

collecting, examining, and designing the way accurate to meet the customer demand with the
proper supply and within the time. It operates the online shopping to deliver the goods and
services form the stores to the doors of the customers dealing with many attractive offers it is
one of the most trusted brand in Australia and New Zealand (Gligor, 2016).
Supply Chain Management of Woolworths
Supply Chain Management is the management of flow of goods and services and it
contains whole process that transform raw material to finished goods. This process helps the
company to gain the competitive advantage in the market (Copacino, 2019). Woolworths
implements the Trade Stone’s Merchandise Lifecycle Management platform to manage its
supply chain. It connects the 6000 suppliers with more than 3200 retail locations across
Australia and New Zealand. Trade Stone platform will manage Woolworths all activities such
as food and liquor, petrol, fashion, general merchandise, home improvement and the others
goods (Gligor, 2016).
Apart from it, the company always maintains quality with the high assurance in order
to provide the quality of product to consumers. The company sets the standards regarding
meeting the food. Quality standard maintain quality and consistency in products and services
that helps to gain the competitive advantage in the market. There are different stages of
quality standard that are required to meet for quality assurance to maintain the quality of
product. It also implements the TQM method for maintenance of quality of product. This
method encourages the employees to perform their services with the dignity and dedications.
The company invested $63 million in training and development programs. It includes fresh
food training in which workshops are founded for 75 000 staff members (Woolworths,
2019a).