Corporate Social Responsibility and Stakeholders

This report highlights the corporate social responsibility (CSR) frameworks of two companies, Macquarie Group and CSL. Both organizations have a shared vision to promote prudential risk management and sustainable shareholder values over the long term. They prioritize core values such as opportunity, accountability, and integrity, which align with their CSR commitments. Macquarie Group focuses on environmental, social, and governance (ESG) issues, while CSL prioritizes patient care, research, and innovation. Both companies engage stakeholders through various means, including reporting and surveys, to ensure transparency and accountability. Ultimately, the report concludes that both organizations have similar SMART objectives aimed at achieving their CSR goals, ensuring the well-being of customers and society.

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REport
MACQUARIE GROUP | CSL- AUSTRALIAN BLOOD & SERUM PRODUCTS

Intoduction to Management
Executive Summary
In this particular report, we have discussed about the two major companies named
Macquarie group and CSL Australian blood & serum products where we have defined their
vision and mission, values of both the organization, corporate social responsibility and
sustainability they carry toward the society, stakeholders who participate in the company
who are mentioned in their corporate statements, justifying these core area from our
prospective. Above all our report do contain a thorough analyzation of SMART objectives
and goals which both the companies follow and further we as analysist do support the
statement to be “believable”.

Intoduction to Management
Contents
EXECUTIVE SUMARRY…………………………………………………………………………….
VISION & MISSION STATEMENTS…………………………………………………………….
VALUES of The ORGANIZATION………………………………………………………………
CORPORATE SOCIAL RESPONISIBILTY……………………………………………………..
STAKEHOLDERS/CORPORATE STATEMENT……………………………………………..
SMART OBJECTIVES AND GOALS……………………………………………………………..
CONCLUSION…………………………………………………………………………………………..
REFERENCE………………………………………………………………………………………………
APPENDIX………………………………………………………………………………………………..

Intoduction to Management
Vision and Mission Statement
When we speak about vision and mission statements in terms of business management, we
come to see that organizations normally summarizes their goals and objectives within this
word VISION and MISSION. Boththe terms serve differently for a company but are often get
confused or complicated with each other. Looking into the mission statement, the word
itself describes and explain us what the company wants to do now, whereas vision
statement clearly outlines what a company wants to do or be in the future. Mission
statement focuses on the present, helping the company to defines its core values,
customers’ critical processes informing the company about the desired level of performance
is required. On the other side vision statement concentrate giving a clear outline of the
future where the company wants to stand, with a source of inspiration and motivation. As
per Maurice Costel “Acting as a systemic entity, the business organization, viewed as
an aggregate, involves at the functional level, the assumption of an approach that
relates to the idea of legitimacy within the current economic pragmatism. At the
same time, dynamics of the economic reality highlight methodological explanations
regarding the role and the functions of a manager at organizational level. However,
the managerial functions within the business organization's frame of reference can
be corroborated with the formulated contents of the company's stated mission and
vision.” (Maurice costel, 2014).
CSL
Vision and Mission statement of CSL Limited is to focused on developing new products,
considering the safety, quality of the customers they serve. CSL extensive research,
innovation and ranged support services has demonstrated towards their on going
commitment to those who counts and rely on their products. The company have five core
values which underscores their commitment of providing the best possible therapies and
services.
The five core values are as follow;
 Innovation.
 Integrity.
 Collaboration.
 Customer Focus.
 Superior Performance.
CSL vision is to construct a team and workplace which can provide complete solution to
their existing and futuristic customers, for this vision CSL is implementing projects which are
set in the field of cement, sugar and energy production which can contribute their
profitability towards the Research & Development of new human plasma or recombinant
biotechnology (Anderson, Sweeney and Williams,2000). CSL aims to serve their customers
with excellence results, providing a better equipped and safer workplace for their
employees and to become the leader in their present league. As per (Jacques and Kepos
2010) vision of CSL is to includes an interactive process of having a large numbers of staffs
who are involved at all levels that are highly developed.

Intoduction to Management
Macquarie Group
Where as on the other side the Vision and Mission of Macquarie Group whose main purpose
and objective is to raise opportunity for the benefit of their clients, shareholders and
people. Macquarie Group are into business to be profitable, but the way they do business
which defines them. Their approach is based upon three simple long held principles;
Opportunity, Accountability, Integrity.
Looking into the past history of Macquarie, the company has trained its employees and have
encouraged its subsidiary companies to capture opportunities, operating in a framework of
sound risk management. According to (Jacques and Kepos, 2010) the prime vision of the
group aiming towards the long-term practicality focused on promoting prudential risk
management; sustainable shareholder values over the long term, which align the interest of
shareholders and employees meeting a decent corporate givernance expectations in the
context of broader responsibility which the group hold toward its customers, shareholders,
investors and the communities in which they operate.
Values of the Organization
Macquarie Group Values
The success mantra of this group not only comes from its vision and mission but there is
something more which contributes toward the success story of it and those are the core
values of the organization which states Opportunity, Accountability and Integrity.
Macquarie seeks to identify opportunity and consider it for its clients, community,
shareholders. They start with real time knowledge and skill; by encouraging innovation and
entrepreneurial spirit. Opportunity is valued as part of Macquarie team. This never ends the
discussion of value the group focuses, with opportunity comes accountability. The group is
accountable for all its action towards its clients, community, shareholders who are inter-
connected with each other. Macquarie Group never compromises with their standards.
Before making a decision the group analyse and manage risk and then implement that
decision which make them proud. Integrity as the term itself define honesty and fair
conducts. Macquarie honors its promises. The group focuses in earning the trust of their
clients, colleagues, community and shareholders through their quality of work, operation
and high ethics. Whatever the scenario is Macquarie Group never back down from speaking
up even when they make a mistake or if see somethings that doesn’t seem right.
CSL
As stated in the above topic of vision and mission CSL is passionate about safety quality of
the customers they serve. The five core values of the company helps them to accomplish
their commitment of providing the best possible therapies and services.
Customer Focus: The company listen and address the needs of the people with life
threatening disorders. They conduct funding towards medical research, sponsoring patients

Intoduction to Management
support programs, expanding educational programs and adversing the government for
patient access care.
Innovation:The company invest in emerging technologies to develop new products which
help in improving the existing therapies. New programs help in developing human plasma
proteins and therapeutic proteins whichensures of maintaining a robust product pipeline of
new innovative biotherapies.
The other three values are Integrity, collaboration and superior performance which equally
contributes towards the core values which CSL limited follow and which helps the company
to achieve its vision.
Corporate Social Responsibility/Sustainability
CSL
At CSL, corporate responsibility is all about conducting ethical business and contributing
back towards the community in terms of economic, social, environmental well fare. CSL
strongly believes in acting responsibly which is critical towards the sustainability of the
company. Alignment of the corporate responsibility the company ensure its business goal
which complements their unique capabilities benefiting their diverse set of stakeholders.
Corporate Responsibility prime areas:
 Researching and developing new medicines for utmost needs.
 Ensuring therapies are safe and of highest quality throughout all stages of the
product life cycle.
 Operating ethically in the market which means marketing of their medical in genuine
way with others competitors and to improve equity of access by sharing financial
success.
 Providing positive working environment for the employees by engendering mutual
trust and respect, rewarding them and recognizing their contributions.
 Supporting patients biomedical and local communities, improving access to their
therapies enhancing quality life of the patients.
 Minimizing the impacts upon the environment through their responsible
management of operations and natural resources without compromising its safety,
quality of their research.
Macquarie Group
Environmental, Social, Governance (ESG) commits their responsibility towards their clients,
shareholders and lastly towards communities in which the group operates. Macquaries has
structures its ESG approach in such a way whose focus areas considered to be material
toward the business, for WHAT Macquarie GROUP stands for, the focus area reflects the
amount of risk and opportunities the business identified and the issues of interest of their
shareholders, which are stated as follows:
 Managing environmental social risk.
 Business conduct and ethics.
 Employees and Workplace.

Intoduction to Management
 Investment, Markets and products.
 Sustainability in direct operations.
 Engaging stakeholders.
Stakeholders in Corporate Statements
Macquarie Group
Macquarie Group focuses on the capital fund management which analysis and help with
strategic advice to the group companies. The group ensures continuous compliance through
its regulatory and financial compliance obligations.
According to(Anderson, Sweeney and Williams, 2000) the financial division supports the
business and provides higher management with financial control reports, helping the
management to forecast reports and regulatory information service business advice.
Besides these substantial reports the company do reporting of legal control and tax
compliance. Division co-related business unit teams dedicates for the operations of each
group. Finance corporate team is supported by the Global finance services, which evaluate a
model for an efficient and scalable operating costs of the division.
The tax department help to get some tax reliefs to all major areas of the Group, the tax
authorities ensure the management with the tax compliance around the world.
Group Treasury is responsible for money laundering and financing , liquidity management
and interests rates between risks. The portfolio of liquid assets are responsible for the
investors of debt manage rating the agency and banking relationships.
Communications with Investors Relationships is actively engaged in a wide range of factors,
including shareholders, financial analysts, rating agencies, government, media, staff general
community to maximize their understanding of Macquarie. The Group understands
stakeholder’s expectations. The activities of the Foundation of the Macquarie Group and
Macquarie Sport are also Included.
CSL
CSL as per the basis of corporate responsibility the main factors are the group of patients,
employees, investors, authorities, suppliers, government, health professional, plasma
donors, partners and scientific community.
Stakeholder Participation includes many information and education activities to suppliers of
equipment health care through active collaboration and support of patient organizations
and representatives of the structured dialogue with the parties concerned.
CSL adapt different mechanisms to participate in concerned accordance with the purpose of
work, the hurdles and the properties of the group(s) of the person concerned. Approaches
include customers surveys, visiting major suppliers and perceptional studies health

Intoduction to Management
professionals. CSL organizes exhibitions and forums to provide information to their investors
to seek opinion of their employees through a biennial survey.
Conclusion
To conclude our report we can analyse that both the companies have a similar vision which
is to lead in their respective field in which there are serving the communities, the SMART
objectives which we have research and realized are believable as both the companies
organized their hierarchy is such a way that the objectives of achieving the goals in order to
sustain in measurable, actionable within realistic timeframe for the well being of the
customers and the society.
References
Anderson, A. (2016). Corporate Responsibility-CSL. [online] Csl.com.au. Available at:
http://www.csl.com.au/corporate-responsibility.htm [Accessed 9 Aug. 2016].
Anderson, D., Sweeney, D. and Williams, T. (2000). An introduction to management science.
Cincinnati, Ohio: South-Western College Pub.
Jacques, D. and Kepos, P. (2010). International directory of company histories. Detroit,
Mich.: St. James Press.
Maurice Costel. (2014). USV Annals of Economics & Public Administration. Vol. 14 Issue 2,
www.wed.a.ebscohost.com [ Accessed 10 Aug.2016]
Pivec, Nataśa, Vojko. (2015). The influence of Employees Values on the Acquisition of
Knowledge in Organizations. Vol. 61 Issue 6.
http://web.a.ebscohost.com/ehost/detail/detail?vid=9&sid=bca6e106-56ea-4e40-8798-
115277114590%40sessionmgr4009&hid=4101&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d
%3d#AN=112043598&db=bth [Accessed 9 Aug.2016]