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Workforce Diversity - Disney Entertainment Report

   

Added on  2020-03-04

6 Pages1364 Words108 Views
Running head: WORKFORCE DIVERSITY1Workforce diversityNameInstitutionDate

WORKFORCE DIVERSITY2The development of technology and globalization have increased competition among local and multinational companies. As such, organizations are designing different strategies to survive and outperform rivals. What’s more, global migration has seen that different cultures integrate worldwide. The current social treads advocate for equality and upholding diversity. These and other factors have influenced corporations to incorporate and maintain a diverse workforce. It not only benefits the organizations but conforms to the current equality standards. This paper explores Disney, a Mass Media Entertainment Company that has incorporated diversity in its products as well as the workforce.Employee diversity relates to the employment of personnel that consists of a broad mix ofpeople regarding ethnic and racial backgrounds. It also relates to hiring individuals of different age groups, gender, nationality and sexual orientation. Diversity of the workforce is a trend that most organizations are adopting to build and create a positive public image (Tharp, 2011). Companies seek to identify and attract, as well as, retain a personnel composition that brings value to the firm in terms of talent and skills. Besides, the society today emphasizes on equality among all people despite their background (Bedi, lakra & Gupta, 2014). While most companies are still striving to achieve a desirable workforce diversity, Disney is one of the topmost that is rated as to have achieved and maintained workforce diversity.Disney provides entertainment services that can be enjoyed by different people despite their nationality and background. It has been identified to have the most visited theme park that does not discriminate its customers. However, that is not the only strategy that it employs to maintain diversity. Disney recognizes that diversity and inclusion are trends that every multinational and domestic corporations should adopt. Its top management comprehends that workforce diversity is fundamental to its success. As such, Disney has implemented different

WORKFORCE DIVERSITY3programs that have improved workforce diversity. Among these programs is GWWI (Global Workplace and Women Initiative). This program focuses on increasing the opportunities of women in the company. It ensures that women have equal chances for promotions and development as the males in the industry. Besides, its workforce has diversified, relating to race and nationality, recording a seventy-five percent increase in the Hispanic populace by 2016 ("The Walt Disney Company Recognized for Diversity Leadership - The Walt Disney Company", 2017). Taking a deeper look at the workforce in Disney, the corporation has maintained a both genders. It personnel consists of equally proportionate numbers of both females and males. This has ensured that women are included in an industry that was previously male dominated. It has employed both men and women to undertake routine tasks and as characters in its productions. Secondly, as cultures began to transfer across the globe, Disney incorporated stories and productions that narrate the life of different families in the world. This required employing different people based of nationality and gender. The characteristics of Disney’s workforce showthat it is an all-inclusive personnel (Ferner, Almond, & Colling, 2016). Additionally, based on the levels of management and experience, the workforce is diversified in terms of age. The young and innovative tend to dominate the R&D department while the older generation is responsible for managerial responsibility such as sourcing finances and planning. The types of workforce diversity are categorized in two dimensions. The primary classification regards inborn differences, for example, gender, race, physical ability, ethnicity and sexual orientation. These are characteristics that people are born with and cannot change (George, Jones, & Sharbrough, 2012). Disney has included its workforce to include proportionate ratios based on these dimensions. It has ensured that the youth has contributed to

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