This article examines the positive and negative impacts of adapting to new technology in businesses. It discusses the benefits of increased sales and communication, improved efficiency, and meeting market competition. It also explores the disadvantages such as lack of interpersonal interaction, high cost, and cyber security issues. The examples of Burberry and Pret a Manger are used to illustrate these impacts. Overall, the article emphasizes the importance of effectively implementing new technology to drive growth and development.