WOW SRI-LANKA E-COMMERCE PLATFORM2 Wow.lk is among the widely used website in Sri Lanka, run by digital Commerce Lanka (Pvt) Ltd. The site is among the first websites in the country offering a vast range of deals, genuine products with warranty, several payments options as well as island-wide delivery, aiming to provide its customers the complete shopping experience. The company which was founded in 2011 has grown into the top e-commerce company operating in Sri Lanka, serving both local and international consumers. The company aims to provide unique e-commerce involvement for both consumers and merchants over various services and products. The website offers different services, including; wow deals, which is a segment that offers consumers a varied collection of deals with discounts close to 70% off. These deals are uploaded every day to give consumers a more extensive range of merchandise to select from as well as a combination of significant savings. Wow, deals cover most things from services and products to events and travels. The website also has a wow mall, which is an online mega mall with a catalogue of more than 3,500 products from more than 100 recognized sellers(wOw.lk., 2019). Wow, mall enables buyers to order from a vastcollection of big brands and unique merchandise from local and international sellers, with island-wide delivery and warranty. The mall allows various secure payment techniques including pay on delivery, cash, credit card transactions, as well as direct operator billing. While listing items, Wow ensures details of the pricing information are accurate, and all the information required is included. Wow places the actual price of the item under its description, which includes the cost before and after the discount has been applied(Abeykoon,
WOW SRI-LANKA E-COMMERCE PLATFORM3 2019). The total price, including shipping costs, is displayed once the consumer places the item under their shopping cart and stating the location where the product is to be delivered. Wow, consumers can track their packages after their order has shipped. Under the 'Your Orders' button, consumers can access monitoring information in their order details. If the order includes several items, each could have a unique delivery date and tracking information. Foreign orders are however subject to customs clearance policies leading in delays in delivering the items to consumers. Wow also operates on the Dialog Pay, which gives consumers the opportunity to purchase electronics without the need of credit cards. The payment scheme enables consumers to select to pay for their equipment through either a monthly or daily payment method.
WOW SRI-LANKA E-COMMERCE PLATFORM4 References Abeykoon, S., (2019).Wow.lk's Competitors, Revenue, Number of Employees, Funding, and Acquisitions. Retrieved from Owler: https://www.owler.com/company/wowlk wOw.lk. (2019).Featured Deals. Retrieved from wOw.lk: https://www.wow.lk/? gclid=CjwKCAjw8qjnBRA-EiwAaNvhwIiLFrYD2f2Mu1cHAQVpz9JzYOmYig- wjPS9-bBJ-Yf7I9dnxVNOgRoCjeMQAvD_BwE