Hospitality Provision in the Travel & Tourism Sector

Written Report
Unit 12 – Hospitality provision in the travel & tourism
sector (Level 4)
ICON College of Technology and Management
HND in Travel and Tourism Management
Student Name:
Submission Date:

Table of Contents
Introduction................................................................................................................................1
Task – 1......................................................................................................................................1
Scale, possibility and role of hospitality industry in tourism sector.......................................2
Inter-relationship between hospitality and travel & tourism sector.......................................3
Task – 2......................................................................................................................................4
Evaluating the consequences of assimilation.........................................................................4
Discussing how integration has influenced hospitality business............................................5
Task – 3......................................................................................................................................6
Developing a rationale for the new hospitality business........................................................6
Developmental plan................................................................................................................6
Conclusion..................................................................................................................................9
References................................................................................................................................10

Introduction
In the current modern world, hospitality industry has achieved more significance in
regards with management of individuals who move from one domicile to the other for their
entertainment needs or for a business purpose. The hospitality industry incorporates all
related business entities such as hotels, air transportation, leisure comforts and restaurants
(Barrows, 2011). The hotel selected for the current research study is Premiere Inn. It is one of
the largest hotel chains of UK operating at variety of locations. It has around 72000 rooms
and 785 hotels all across the nation. It was established in the year 1987 and is competing
effectively with Travelodge and Ibis Hotels. In the year 2006, the hotel entered into the
market of UAE through joint venture agreement with Emirates Group (Premier Inn, 2016).
The main objective of the hotel is to engage their customers with the brand. They also want to
streamline the journey of their customers for booking rooms and managing the existing
booking more quickly and at ease. Further, Premium Inn also wants that this service should
be available to each and every one with a smartphone regardless of their model, making and
platform. In addition to this Premium Inn is the leading brand of Whitbread Plc. They always
promise to offer their customers good sleep and consistently carry out their activities extra-
ordinarily. They have also won many awards because of the quality in facilities such as free
TV and WI-FI access, bar & restaurant etc. Moreover, all these facilities are being available
at reasonable price.
Premium Inn hotels are also mounting their market reach at the international level.
Pertaining to this, they have opened a new hotel in Dubai as well as two in India. The main
mission and vision of the hotel is to make their hospitality brand one of the best by paying
attention on the needs of the customers. In the coming future, Premium Inn hotel is planning
to add more than 50 thousand rooms to further bolster its leading position in the industry.
Because of the strong growth of the hotel, the hotel was able to achieve consistent amount of
return on capital. Premium Inn has also done a revenue forecast of £3,295m for the next year
and return on capital is expected around 13.4 percent. As a trained travel and tourism
executive, the inter-relationship amid hospitality and wider travel & tourism will be
examined. Further, evaluation of the consequences of assimilation of the industry and its
affects will be done. The final portion of the research study will cultivate a strategy for the
hospitality business.
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Task – 1
The travel and tourism sector is considered as the major component of leisure activity
being performed by individual. As per the sources, travel & tourism sector contributes 33
percent of gross domestic product to the economy (Barrows, Powers and Reynolds, 2012).
The scope of the hospitality industry includes the range of businesses that offers different
services as well as facilities. Thus, the scope of Premium Inn is quite wide. It includes many
components of hotels, farmhouses, amusement park, vials, motels, resorts and guesthouses.
Some of the characteristics of the hospitality industry are being defined underneath:
 It offers and develops employment opportunities for many people
 It is quite different from monotonous industry and develops interests of people
towards it
 Hospitality industry is customer oriented which always aims to satisfy the customers
 Further, it also helps in releasing stress of people by creating fun time and offering
entertainment (Brotherton and Wood, 2008)
Scale, possibility and role of hospitality industry in tourism sector
 Employment opportunities – Premium Inn hotel operates within hospitality and travel
industry and these industries are also about offering satisfaction to the customers.
Therefore, large numbers of experts are being required for building healthy
relationships with the customers so as to offer them comfort. As per the studies,
employment opportunities all throughout the world have been increased by 1.5
percent from 2008 to 2009 in the travel industry. Furthermore, it gives employment
opportunities to more than 260 million of people (Chon and Yu, 2009).
 Medical tourism – It is a kind of tourist activity where people travel from one nation
to other for availing any medical treatment. This type of travelling is generally not so
expensive because it is related with different hospitals, restrooms, health care clinic
and many more.
 FDI and economic growth – Job searchers for availing employment travel to distinct
places and in turn give rise to hospitality. People migrating from one nation to other
can also develop skills being needed for development in different nations (Sheng,
2011).
Inter-relationship between hospitality and travel & tourism sector
The travel and tourism sector is one of the sub-sectors of the hospitality industry.
Travel industry provides merchandise shares some relationship with the merchandise being
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