XXX Website Redesign Proposal: Aligning Business Goals with Target Audience Needs

XXX, a company that has operated a website for some years, needs to redesign their website to align with their business goals and target audience. The new website should function as a powerful marketing and communications tool to attract new clients, position XXX as a thought leader in the industry, and provide credibility to potential joint venture partners. The proposal recommends the development of a completely new website with a custom design and a content management system. The new website will be designed to fulfill specific business and target audience needs, and will include features such as regular pings to search engines, performance reporting, high-speed page loading, anti-spam features on contact forms, and video tutorials for the content management system. The project timeline includes discovery, design, development, and testing phases. The investment for the project essentials is $XXXX.

XXX Website Proposal
Prepared by: xxx
Prepared for: xxx

SNAPSHOT
XXX is a [describe company here]. XXX has operated a website for some years. With
advancing technology and the rise of social media, XXX needs to redesign their website
to align with the goals of the business and the target audience.
XXX needs a website that functions as a powerful marketing and communications tool to
attract new clients, position itself as a thought leader in the industry and provide
credibility to potential joint venture partners.
XXX has approached [insert your name here] to design and develop a new website.
BUSINESS NEEDS
Specifically, the new website needs to fulfil the following business needs:
1. [insert business need here]
2. [insert business need here]
3. [insert business need here]
4. [insert business need here]
Also required is a content management system that will allow XXX to easily manage
content on the site and reduce administration costs.
TARGET AUDIENCE NEEDS
The target audience for the XXX website is defined as [describe target audience here].
The new website needs to assist the target audience do the following:
1. [insert target audience need here]
2. [insert target audience need here]
3. [insert target audience need here]
4. [insert target audience need here]
Ultimately, the XXX website should be a useful resource for existing clients, potential new
clients and potential new partners.

SOLUTION
We recommend the development of a completely new website, built from the ground up,
with a custom design to convey the value that XXX provides to its customers.
The new website will be designed to:
• [insert benefit here that helps achieve needs from above]
• [insert benefit here that helps achieve needs from above]
• [insert benefit here that helps achieve needs from above]
• [insert benefit here that helps achieve needs from above]
• [insert benefit here that helps achieve needs from above]
• [insert benefit here that helps achieve needs from above]
Additionally the following "behind the scenes" features will be built into the website:
• regular pings to Google, Yahoo and Bing
• Google analytics performance reporting
• high speed page loading
• anti-spam features on contact forms
• video tutorials and a user manual for the content management system
Web hosting services are provided on a monthly or annual basis by our preferred hosting
partner or by XXX's existing hosting company.
Further Considerations
Successful websites are those websites that continue to attract the right type of visitors
and lead them down a path towards becoming a customer. This requires consistent
content publishing and monitoring of the website to make sure it is achieving its
objectives.
Once the website has been launched we can assist you with your content strategy and
make incremental improvements to the website to make sure that it continues to deliver a
positive return on your investment.
We would be happy to speak with you about this in more detail and answer any questions
you may have.

In the meantime you can see more about our service here [insert link to website care
plans].
PROJECT TIMELINE
We offer the following timeline for the redesign of the XXX website:
Discovery 4 Weeks
Development of a sitemap and interactive prototype so that all functionality can be tested
and approved in the browser.
Design 3 Weeks
Design of website user experience and user interface to allow the target audience to
easily navigate and use the website to achieve their needs.
Development 4 Weeks
Development of working website on the WordPress content management system.
Testing 1 Week
Final testing and debugging on development server before launching.

INVESTMENT
Project Essentials
$XXXX
The following elements are considered essential to the project:
• Development of information architecture into a sitemap
• Development of interactive prototype to finalise functionality and any third-party
integrations
• Design user experience and user interface
• Develop working HTML/CSS website to best practice web standards
• Develop responsive breakpoints for tablet and mobile experience
• Integrate website into WordPress content management system
• Integrate Search Engine Optimisation best practices to increase visibility in popular
search engines such as Google and Bing
• Test and debug beta version of website before launch
• Launch live website
• Integrate a daily and weekly backup schedule to protect the website
• Integrate Google analytics software
• Training and comprehensive video tutorials included
Project Options $XXXX
The following options are recommended to enhance the performance of the website and
help XXX achieve the strategic objectives outlined in this proposal:
• Develop a highly targeted lead capture strategy to convert website visitors into leads
• Develop a well-structured blogging platform to allow XXX to post thought leading
articles in order to attract the targeted visitors to the website
• Develop a commenting module to allow website visitors to leave comments on the
blog articles as a way of encouraging engagement and conversation
• Integrate social media sharing facilities to allow web visitors to share articles with their
friends and colleagues on platforms such as Facebook, Twitter and LinkedIn.
Project Total $XXXXX
The above pricing is effective for 30 days.

FREQUENTLY ASKED QUESTIONS
What is information architecture?
Information architecture is the relationship of how all the different pages of a website are
related to each other. This is communicated visually through a sitemap.
Here is an example of a sitemap: http://sitemaps.thewpdevshop.com/proctormajor/
What is an interactive prototype?
An interactive prototype is a black and white version of your website that is designed to
prove the functionality and features as they will work in the browser. No design elements
are applied at this stage as the prototype is just built to allow all parties to make final
decisions on the functionality.
Here is an example of a prototype: http://prototypes.thewpdevshop.com/proctormajor/
Why do you use WordPress?
WordPress is open source content management software and currently powers around
28% of all websites on the Internet. The project is contributed to by tens of thousands of
developers all over the world and is growing from strength to strength. WordPress allows
us to develop flexible and customisable websites to modern standards and observes web
development best practices. Furthermore the community of web developers that use
WordPress reaches far and wide and allows us to tap into this collective intelligence and
bring that wealth of experience to your project.
Where is the website hosted?
Your website needs to be hosted by a hosting company that specialises in WordPress
hosting. There are many companies that do this. WP Engine, Siteground, Pagely and
Pantheon are just a few who specialise in this area. We are more than happy to make a
personal recommendation should you require one.
Who do I call if something goes wrong with the website or I can’t figure something
out?
Provided you subscribe to one of our ongoing website care plans, we will be your first
point of call should something go wrong with your website. We will determine whether it
is something the hosting company needs to fix something that is covered by your website
care plan. We will provide training and video tutorials to assist you in using your website
once it is launched.

What happens after the website is launched?
Once your website is launched, we will provide 30 days of support to make sure any bugs
have been ironed out and that you are confident using your new website. After this you
will need to subscribe to one of our ongoing website care plans to make sure your
website is looked after and maintained. These website care plans include updating your
software, regular backups, security checks and making sure your website is online and
open for business 24/7/365. More information on our website care plans is available upon
request.
How long will it take to appear at the top of Google?
The time it takes for your website to appear on page 1 of Google depends on a number of
factors. It depends on the search phrase people are using to find your website and the
number of other websites that are also available for those search phrases. Nobody can
truly say how long it will take for your website to appear at the top of search engine
results pages (including people who actually work for Google), however there are a
number of factors that can improve your chances. Building your website on WordPress is
a good start as WordPress has some great Search Engine Optimisation fundamentals
built-in. Creating unique and interesting content on a regular basis for your website is also
critical to increase your visibility amongst search engines. Launching your website and
then forgetting about it is a surefire way to get lost amongst the noise.
We are happy to talk to more about your search engine strategy if we haven’t already.
How will I know if anyone is visiting my website?
We will install Google analytics software on your new website and show you how to log
into your Google analytics account where you can see a wide range of statistics about
your website including number of visits, pageviews than the amount of time people are
spending on your website.
Once you subscribe to one of our website care plans you will also receive more detailed
analysis about your website performance and recommendations on how to improve.
What happens if I want to add some features to the website while you’re building it?
Whilst we like to be flexible and responsive to your needs, we also like to deliver what we
promise within the timeframes and budgets we have allowed. If you ask us to add new
features to your website while we are building it, will most likely ask why? If we all agree
that your new request will help us achieve our objectives then we will be more than happy

to oblige. If this new feature is something you would like to add to your website but is not
directly tied to your original objectives then we will suggest to schedule it for a second
iteration of the website once it has been launched. This will require a new proposal.
NEXT STEPS
To proceed with this project, XXX is required take the following steps:
1. Accept the proposal as is by clicking on the "Accept" or "Approve" button, or
discuss desired changes. Please note that changes to the scope of the project
can be made at anytime, but additional charges may apply.
2. Submit initial payment of 50% of total project fee.
Once these steps have been completed we will begin the project with an introduction of
all relevant people and begin the discovery process.

MUTUAL AGREEMENT
This is a variation of the original Contract Killer template by Andy Clarke which can be
found here: http://stuffandnonsense.co.uk/projects/contract-killer/
Between us, XXX and you XXX.
Summary
We will always do our best to fulfil your needs and meet your goals, but sometimes it’s
best to have a few things written down so that we both know what’s what, who should do
what and what happens if stuff goes wrong. In this contract you won’t find complicated
legal terms or long passages of unreadable text. We have no desire to trick you into
signing something that you might later regret. We do want what’s best for the safety of
both parties, now and in the future.
In short
You (XXX) are hiring us (XXX Pty Ltd) located at XXX to design and develop a website for
the estimated total price as outlined in our proposal. Of course it’s a little more
complicated, but we’ll get to that.
What Do Both Parties Agree To Do?
As our customer, you have the power and ability to enter into this contract on behalf of
your company or organisation. You agree to provide us with everything that we’ll need to
complete the project – including text, images and other information – as and when we
need it and in the format we ask for. You agree to review our work, provide feedback and
approval in a timely manner too. Deadlines work two ways and you’ll also be bound by
any dates that we set together. You also agree to stick to the payment schedule set out
at the end of this contract.
We have the experience and ability to perform the services you need from us and we will
carry them out in a professional and timely manner. Along the way we will endeavour to
meet all the deadlines set but we can’t be responsible for a missed launch date or a
deadline if you have been late in supplying materials or have not approved or signed off
our work on-time at any stage. On top of this we’ll also maintain the confidentiality of any
information that you give us.
Getting Down to the Nitty Gritty

Design
If we are designing your application we’ll create designs for the look-and-feel, layout and
functionality of your website. This contract includes one main design plus the opportunity
for you to make up to two rounds of revisions. If you’re not happy with the designs at this
stage, you will pay us in full for all of the work that we have produced until that point and
you may either cancel this contract or continue to commission us to make further design
revisions at our standard design rates.
HTML and CSS Layout Templates
If the project includes HTML markup and CSS templates, we’ll develop these using valid
HTML and CSS code.. The landscape of web browsers and devices changes regularly
and our approach is to look forward, not back. With that in mind we will test all our
markup and CSS in current versions of all major desktop browsers to ensure that we
make the most from them. Users of older or less capable browsers or devices will
experience a design that is appropriate to the capabilities of their software.
We do not cater for people using Microsoft Internet Explorer 6 and cannot predict
the behaviour of that browser.
We will also test that these templates perform well on Apple’s iPad. We will not test old or
abandoned browsers, for example Microsoft Internet Explorer 6 or 5.5 for Windows or
Mac, previous versions of Apple’s Safari, Mozilla Firefox or Opera unless otherwise
specified. If you need us to consider these older browsers, we will charge you at our
standard old browser rate for any necessary additional design work, development and
testing.
Text Content
We may have written a hundred blog posts but we’re not responsible for writing or
inputting any text copy unless we specified it in the original estimate. We’ll be happy to
help though, and in addition to the estimate we will charge you at our standard
copywriting or content input rate.
Photographs
You will supply us photographs in digital format. If you choose to buy stock photographs
we can suggest vendors of stock photography. Any time we spend searching for
appropriate photographs will be charged at our standard discovery rate.
Changes and Revisions

We know from plenty of experience that fixed-price contracts are rarely beneficial to you,
as they often limit you to your first idea about how something should look, or how it might
work. We don’t want to limit either your options or your opportunities to change your
mind. The estimate/quotation prices at the beginning of this document are based on the
amount of work we estimate we’ll need to accomplish everything that you have told us
you want to achieve. If you do want to change your mind, add extra pages or templates
or even add new functionality, that won’t be a problem. However, you will be charged
accordingly and these additional costs will need to be agreed to before the extra work
commences. This additional work will affect deadlines and they will be moved
accordingly. We’ll be up front about all of this if and when it happens to make sure we’re
all on the same page before proceeding. We may also ask you to put requests in writing
so we can keep track of changes. If the nature or functions of the project change
significantly throughout the process, we reserve the right to deem the current project
cancelled. At this point you will pay us in full for all the work we have done and may
commission us to complete the new project based on the new requirements. This will
require a new quote and contract.
Technical Support
You may already have professional website hosting, you might even manage that hosting
in-house; if that’s the case, great. If you don’t manage your own website hosting, or your
current hosting environment does not support the solution we are providing, we can set
up an account for you at one of our preferred, third-party hosting providers. We will
charge you a one-off fee for installing your site on this server, plus any statistics software
such as Google Analytics, then the updates to, and management of that server, plus any
support issues will be up to you. We are not a website hosting company and so do not
offer or include technical support for website hosting, email or other services relating to
website hosting.
Legal stuff
We can’t guarantee that the functions contained in any web page templates or in a
completed website will always be error-free and so we can’t be liable to you or any third
party for damages, including lost profits, lost savings or other incidental, consequential or
special damages arising out of the operation of or inability to operate this website and
any other web pages, even if you have advised us of the possibilities of such damages.
If any provision of this agreement shall be unlawful, void, or for any reason unenforceable,
then that provision shall be deemed severable from this agreement and shall not affect
the validity and enforceability of any remaining provisions.

Phew!
Copyrights
You guarantee to us that any elements of text, graphics, photos, designs, trademarks, or
other artwork that you provide us for inclusion in the website are either owned by your
good selves, or that you have permission to use them.
When we receive your final payment, copyright is automatically assigned as follows:
You own the graphics and other visual elements that we create for you for this project.
We’ll give you a copy of all files and you should store them really safely as we are not
required to keep them or provide any native source files we used to make them.
You also own text content, photographs and other data you provided, unless someone
else owns them. We own the markup, CSS and other code and we license it to you for
use on only this project. We love to show off our work and share what we have learned
with other people, so we reserve the right to display and link to your completed project as
part of our portfolio and to write about the project on websites, in magazine articles and
in books about web design.
Payments
We are sure you understand how important it is as a small business that you pay the
invoices that we send you promptly. As we’re also sure you’ll want to stay friends, you
agree to stick tight to the following payment schedule.
• 50% deposit up front
• 30% instalment once functionality and design has been agreed upon
• 20% balance once the application has been tested and everyone agrees it is
ready to go live.
NB: If you are unable to supply all of the right content at this stage, it does not mean we
have not done our job. Once the site has been tested and is ready to go live, either with
your content or placeholder images and dummy text, we will issue the final invoice. Once
the final invoice is paid we will hand over the keys and show you how to put your own
content in once it’s ready. If the final invoice is not paid within the credit terms we have
given you, we are under no obligation to keep the site on our testing server or continue
with the project in anyway.
But where’s all the horrible small print?

Just like a parking ticket, you can’t transfer this contract to anyone else without our
permission. This contract stays in place and need not be renewed. If for some reason one
part of this contract becomes invalid or unenforceable, the remaining parts of it remain in
place. Although the language is simple, the intentions are serious and this contract is a
legal document under exclusive jurisdiction of the courts of [insert your location here].
Authorising this project requires a signature below or approval of this proposal by clicking
the "Accepted" or "Approved" button on the proposal website.
Signed for XXX Signed for XXX.
_____________________________ _____________________________