XXX Website Redesign Proposal: Aligning Business Goals with Target Audience Needs

XXX Website Proposal
Prepared by: xxx
Prepared for: xxx

SNAPSHOT
XXX is a [describe company here]. XXX has operated a website for some years. With
advancing technology and the rise of social media, XXX needs to redesign their website
to align with the goals of the business and the target audience.
XXX needs a website that functions as a powerful marketing and communications tool to
attract new clients, position itself as a thought leader in the industry and provide
credibility to potential joint venture partners.
XXX has approached [insert your name here] to design and develop a new website.
BUSINESS NEEDS
Specifically, the new website needs to fulfil the following business needs:
1. [insert business need here]
2. [insert business need here]
3. [insert business need here]
4. [insert business need here]
Also required is a content management system that will allow XXX to easily manage
content on the site and reduce administration costs.
TARGET AUDIENCE NEEDS
The target audience for the XXX website is defined as [describe target audience here].
The new website needs to assist the target audience do the following:
1. [insert target audience need here]
2. [insert target audience need here]
3. [insert target audience need here]
4. [insert target audience need here]
Ultimately, the XXX website should be a useful resource for existing clients, potential new
clients and potential new partners.

SOLUTION
We recommend the development of a completely new website, built from the ground up,
with a custom design to convey the value that XXX provides to its customers.
The new website will be designed to:
• [insert benefit here that helps achieve needs from above]
• [insert benefit here that helps achieve needs from above]
• [insert benefit here that helps achieve needs from above]
• [insert benefit here that helps achieve needs from above]
• [insert benefit here that helps achieve needs from above]
• [insert benefit here that helps achieve needs from above]
Additionally the following "behind the scenes" features will be built into the website:
• regular pings to Google, Yahoo and Bing
• Google analytics performance reporting
• high speed page loading
• anti-spam features on contact forms
• video tutorials and a user manual for the content management system
Web hosting services are provided on a monthly or annual basis by our preferred hosting
partner or by XXX's existing hosting company.
Further Considerations
Successful websites are those websites that continue to attract the right type of visitors
and lead them down a path towards becoming a customer. This requires consistent
content publishing and monitoring of the website to make sure it is achieving its
objectives.
Once the website has been launched we can assist you with your content strategy and
make incremental improvements to the website to make sure that it continues to deliver a
positive return on your investment.
We would be happy to speak with you about this in more detail and answer any questions
you may have.

In the meantime you can see more about our service here [insert link to website care
plans].
PROJECT TIMELINE
We offer the following timeline for the redesign of the XXX website:
Discovery 4 Weeks
Development of a sitemap and interactive prototype so that all functionality can be tested
and approved in the browser.
Design 3 Weeks
Design of website user experience and user interface to allow the target audience to
easily navigate and use the website to achieve their needs.
Development 4 Weeks
Development of working website on the WordPress content management system.
Testing 1 Week
Final testing and debugging on development server before launching.