Analyzing Yonii Café: SWOT, PESTLE, Porter's Five Forces, BCG Matrix

YONII CAFÉ

Table of Contents
INTRODUCTION.......................................................................................................................................3
ANALYSIS TOOLS...................................................................................................................................3
SWOT Analysis.......................................................................................................................................3
PESTLE Analysis....................................................................................................................................4
Porter’s five forces model........................................................................................................................5
BCG matrix.............................................................................................................................................5
IDEAS FOR ACTION................................................................................................................................6
CONCLUSION...........................................................................................................................................6
REFERENCES............................................................................................................................................7

INTRODUCTION
Yonii café is established in the United Kingdom and it is the small business that is
famous in the local area of UK. The vision of the café is to enhance the profits and market area
to sale their products to the large number of customers. This report is based on analyzing the
external factor by using various framework and give recommendation on it. Its main target to
enhance their market by doing marketing and attracts customers to earn high revenues.
ANALYSIS TOOLS
SWOT Analysis
It refers to the internal analysis that helps in showing the ability and capability of the business to
enhance their profits and market share. It can be shown below(Perera, 2017).
Strength Weaknesses
The main strength is that the company focuses
on the ethical values that will attracts the
customers and increase the sales(Phadermrod,
Crowder and Wills, 2019).
The major weakness that a Yonii café can face
is that there are many competitors who sale
their same products on the large area and this
will reduce the company growth.
Opportunities Threats
Using Effective marketing tools to attracts the
people and earns a profit.
Use appropriate tools that eliminate the
wastage of the products in the café helps in
enhancing the customer base.
The major threats are the small financial funds
due to this venture cannot start its new
business.
PESTLE Analysis
It refers to the analysis of the external framework that helps the Yoni café to finds
their gaining areas and what make present threats to the café. It can be shown below(Gürel and
Tat, 2017).
Political Economical
Due to Brexit political condition of the UK is The economic condition is not favorable in the