Starting up of new Coffee business in UK - Business Plan

RUNNING HEAD: Busienss plan
1 | P a g e
Name of the student
Topic- Business plan
University Name-

RUNNING HEAD: Busienss plan
2 | P a g e
Introduction
In this report, small business plans for setting up of coffee business have been taken into
consideration. There are several business models and theories have been undertaken to start
up a new busienss in United Kingdom.
Title of business
Starting up of new Coffee busienss in UK
Business name
Cosmos Café & Company
Analysis of the existing market
After collecting data, it is inferred that UK has increased GDP rate and people in UK are
more inclined towards cafes and restaurants. The existing growth rate of restaurant industry is
more than 20% which is way too higher as compared to other industry (Blank, 2013).
Theories and business model for Cosmos
Business Model Canvas
The business model canvas given below reflects the key strategies and key process
functions taken up by the Cosmos Café & Company (Bryman, dand Bell, 2015).
Key business partners Activities Value Proposition Customer relations Customer segments
Two key personnel.
Marketing head
Managers
Customer relation
management.
Promoting busienss
Quality of the products
Increased sales
Grabbing potential
market share
Increasing the overall
return on capital
employed
Use of effective CRM
process
Implement marketing
and advertisement
process
Set alliance with the
banks and offices
Issue offers and attractive
discounts.
Key Resources Channels