Planning Growth for Yorks Cafe & Coffee Roasters: Evaluating Growth Opportunities, Funding Sources, and Business Plan

PLANNING GROWTH

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
LO1..................................................................................................................................................3
Evaluating growth opportunities and Ansoff matrix...................................................................3
LO2..................................................................................................................................................7
Assessing the potential funding sources available to the business and discussing the benefits
and drawbacks of each source of funding ...................................................................................7
Business plan-..............................................................................................................................8
Exit or succession options for a small business.........................................................................12
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
The report of planning growth will comprehensively elaborate a detailed scenario where
business is striving to generate large amount of profit by hiking the diaspora in market. Report
will put forward an effective growth strategy for the business. The small business chosen for this
purpose is yorks cafe & coffee roasters which is based in Birmingham, united kingdom. It is a
small sized cafe which is specialized in serving coffee. Key considerations for SMEs for the
evaluation of the growth opportunities will be explained in the report. Ansoff vector matrix will
be used to explain the growth directions of the cafe. Various funding options available for the
business which can effectively support the growth opportunities will be highlighted. Report will
elaborate a detailed business plan for the cafe. Also, exit or succession options available for the
business will be elaborated along with the advantages and draw backs of each option.
MAIN BODY
LO1
Evaluating growth opportunities and Ansoff matrix
The small scale business is refer as the enterprises with the process of manufacturing,
production, and servicing are done on the small scale. The business are the types of industries
that involves the few machines, less labour and less capital investments for the business to
produce the goods and services. The small business mostly owned by the sole proprietorship,
corporation with the few employees and fewer revenues for the business to gain the profitability
and productivity within the business organization.
Yorks cafe and coffee roasters company is provide the home-made breakfast, cakes,
lunch and sources ingredients at united kingdom. The company will also provide the vegan
products to customer for enhance he business customer base and provide vegan products for
customer who prefer the vegan products so, vegan coffee will provide to customer that is the
planning for growth and developments of business.
VIRO framework
This framework is the internal analysis that helps in identify business advantages and resources
that helps in gives the competitive edge for business. The VRIO framework is includes the rarity,
values, imitability and organization (Chatzoglou, 2018). This approach is provide the systematics
analysis of intangible and tangible resources with the organizational value chains.

VRIO analysis of York's cafe and coffee roasters
Resource Valuable Rare Imitable Organised
Finance Right Right Wrong Right
Equipment's/
tools/ machinery
Right Wrong Right Moderate
(Human
resources)Staff
Right Right Wrong Right
Speciality in
dinning / lunch
Right Wrong Right moderate
Presence / brand
image
Wrong Wrong Right Wrong
From the above table, the analysis of VRIO for competitive advantages with the various
resources such as staff, specialty, presence, finance, machinery and tools. In the context of staff,
the valuable, rare and organized are right for the business and staff is not imitable for the
company. Finance for Yorks cafe and coffee roasters that it is valuable, rare and organized but
it is not imitable for the business (Miethlich and Oldenburg, 2019). In the context of presence
and brand image, the company's not valuable and rare as well as not organized but there are
imitable. The specialty in lunch are also valuable but it is rare and imitable as well as it is
organized within the organization. Furthermore,
machinery is valuable in business, there are rare chances in machinery and imitate.