YourBay: Online Sales and Delivery Business Plan

Running head: BUSINESS PLAN 1
BUSINESS PLAN
Name of Student
Name of Institution

BUSINESS PLAN 2
PASSION
My passion for online services has raised my curiosity to examine and develop different ideas
which will meet my desire to serve the society. Online sales and delivery in New York, Kingston
is not well developed. It is for this reason that I settled on developing a website called YourBay
to serve the low-income earners who may not afford transportation once they order their daily
need products.
Venture idea
This idea was created considering people, profit, planet, and place.
People: Most people in Kingston are busy, and others are unable to access some products they
require due to high transportation fee because most of them are low-income earners.
Profit: The online service will be done for free, but the delivery at fee will earn a profit for
the company. Profit will also be made from the products in future after a good customer base
is created.
Planet: The rise of technological advancement has a revolution the planet. The Internet has
been a major development on the planet. Its positive contribution has led to its adoption in the
business sector.
Place: The firm will be serving the Kingston community. Since it’s a small locality, the
delivery of ordered products will be done using motorbikes. The services of the firm will be
accessible at any time required and orders made will be delivered to the customer’s resident.
Market opportunity
Since the targeted customers are low-income earners, it means that they will go for cheap
products. Therefore, offering a discount on the items will attract more customers. The other

BUSINESS PLAN 3
existing market gap is the high transportation cost every time they want to access a product.
Delivery of the ordered product at a low cost will save them money and time.
Products and services: The services to be offered include an access-free web page which will
be available to all people. Another service will be the delivery of the products ordered by a
customer for a small fee. The delivery fee will be lower compared to transportation fee incurred
if the customer opted to acquire the products from the shops physically. Products which will be
delivered includes all daily needed product that the customer needs. The service will be working
for 24 hours a day and seven days a week.
Customers: The firm targets all the people living in Kingston, New York area. The most target
customers are those that are unable to access quality products because of the high transportation
fee. It also targets the young people who want to utilize their mobile technology to shop online
using their phones and computers. The other market target is the low-income earners who will be
relieved from the high-cost expense of traveling to shop and also incur transportation costs. This
will save them both time and money.
Competitors
YourBay projects a lot of competition from other firms offering the same service. The main
competitors are shown in the table below.
Company name Products& services Price Niche