Marketing Mix and Promotional Activity for Planet Preserve

MARKETING
PRINCIPLES Task 2

MARKETING MIX FOR TWO
DIFFERENT SEGMENTS AND
DIFFERENCE IN SERVING
PRODUCTS
Marketing mix for the organization plays a crucial role
in order to create a high impact on the growth and also
the development of marketing sales for both new as
well as existing products of the planet preserve.
Further, Leslie is focusing on extending their market
and she is focusing on expanding the business into
different lucrative department and store market.
Further, cited firm will focus on attracting the normal
and individual customers along with small retailers.
Moreover, as stated the planet preserve will focus on
demographic and psychographic segmentation in order
to increase the customers by considering their
effective needs and demands. Further, their main focus
is to divide the business of pickles and jams into
lucrative department to store market.

MARKETING MIX
AXIS Lucrative Market Store market
Product Exclusively designed product focuses
on attracting the customers
Competitive product range for jams
and pickles in order to develop high
market sales within the market
Place Online and physical outlets of planet
preserve. Organization focus of
selective and exclusive distribution
strategy to enhance competitive
edge.
Intensive distribution strategy through
online sale and also making products
available on physical outlets.
Price Penetration pricing strategy will help
in developing favorable consumer
perception
Competitive pricing will help in
developing effective brand image
Promoti
on
Sales promotion will helps the
company in saving high cost and will
also help in developing effective
Aggressive promotions will be adopted
to fight out the tough market.