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Marketing Mix and Environment of YouTube

   

Added on  2023-06-11

11 Pages503 Words98 Views
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YOUTUBE
Marketing Mix and Environment of YouTube_1

TABLE OF CONTENTS
• Introduction
• Background
• Marketing Environment of YouTube
• Marketing Mix
• Elements of Marketing Mix
• Recommendation
• Conclusion
• References
Marketing Mix and Environment of YouTube_2

INTRODUCTION
• You tube an American video sharing platform
which is located in San Bruno , California.
This website is the second most visited and
used web after google. It was founded by
Steve Chen , Chad Hurley and jawed Karim.
The journey of you tube platform to the most
famous and active user was started 17 years
ago.
Marketing Mix and Environment of YouTube_3

BACKGROUND
• There are three founders of YouTube with
the active users and subscribers also
increases the value of YouTube. As
digitalisation was evolving they came up
with this idea which boosted their growth
in internet industry and offers the service
of video hosting. They also have the
opportunity for content creators to be part
of a google ads sense which can allow
them to generate more revenues and profit
for both the parties
Marketing Mix and Environment of YouTube_4

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