Zapp Business Canvas Model and External Environment Analysis

UBM301 Entrepreneurship
Assessment

TABLE OF CONTENTS
TABLE OF CONTENTS..............................................................................................................2
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Analysing and critique business canvas model...........................................................................3
Examining external environment and conducting porter five forces model...............................6
Performing SWOT analysis........................................................................................................9
Recommendations.....................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Entrepreneurship is activity that is concern with the setting up the business and the taking
certain kind of financial risk so that certain amount of profits might be earned. Also, to conduct
the activities in the best manner it is important that things are organized the things and bring the
required resources so that work might be carried out smoothly. Moreover, the present report is
based on Zapp that is one tech company in UK that promises to deliver the groceries and other
household items to customer doorsteps to make convenience to them. Also, the company has
been grown rapidly during the recent years because of the best use of resources and development
of various policies that had built good brand image in the market.
Furthermore, the report will analysis some internal and external environment factors that
affect the working of the business that will further help the cited company to develop strategic
plans' so that risk might be minimized to some extent. Also, the study will highlight the business
model so that the company is able to ensure the optimum utilization of the resources. Moreover,
certain strengths and weakness will also be highlighted through using the appropriate model so
that successful future operations might be conducted. Lastly, the report will provide certain
suggestions so that more improvements might be made in the current working of the Zapp and
new areas for expansion might be identified.
MAIN BODY
Analysing and critique business canvas model
It is model that helps the company through representing all strategic factors. Also, this
model helps in getting the complete overview of the way of working of the company, revenues
streams that are available, targeted customers and much more (Audretsch and Moog, 2022)
Furthermore, the major purpose of suing such type of model is that it would allow the Zapp to
analyse the currents' strategy that is been used in UK and make certain possible changes. Also,
below is detail representation of the Zapp business canvas model that might be sued for better
understanding level.

Business Model Canvas
Key Partners Key Activities Value Propositions Customer RelationshipsCustomer Segments
 Network
of the
suppliers
 Buyers
 Service
supporters
 Conducting
the online
delivery of
goods
 Managing the
supply chain
 Website an
customer
management
 Best prices
 Fastest
delivery
 Variety of
goods
 Better
brand
image in
the target
market
 Same day
delivery
 Proper
feedback
system
 Product ratings
and reviews
 Customer
handling
 B2C market
where the
customers that
are willing to
purchase the
products while
just sitting at the
home
Key Resources Channels
 Online
platform
 Employees
 E commerce
strategy
 Social media
platforms
 Official
website
 Word of mouth
Cost Structure Revenue Streams
 Warehouses
 Employees’ salaries
 Marketing
 Transportation costs
 Operational costs
 Developmental costs
 Commission from the products
 Transaction fees