Strategic appraisal of a company
Added on 2019-09-24
14 Pages2020 Words217 Views
Zara Case Report 1Zara Case Report
Table of ContentsIntroduction................................................................................................................................3Overview of Zara.......................................................................................................................4Part 1- External analysis.............................................................................................................6Pestle analysis.........................................................................................................................6Porter’s five forces model.......................................................................................................8Part V.......................................................................................................................................10Identification and evaluation of main strategic options for growth......................................10Ansoff Matrix...................................................................................................................11References................................................................................................................................12
IntroductionThe purpose of the assignment is to undertake a strategic appraisal of the company. For thisreport, Zara is selected to evaluate, generate, as well as the selection of strategic options forthe firms to develop and growth. It also evaluates external environment that is Pestle analysisof Zara. There also be identification of Porter’s five forces of Zara. Resources andcompetencies are also identified in the organization. It also determines the issues andchallenges faced by Zara. The major strategic options like Ansoff matrix is to be applied. Atlast recommendation and conclusion is given in order to improve the health of the company.
Overview of ZaraZara is the retail company of Spanish that is based in Arteixo. It was founded in the year1975 with the number of locations i.e. 10,000 stores. It is one of the largest apparel retail. Inthe year 2017, it is managing 20 clothing collection. It serves the area all across the world. Itscore product is the clothing of kids, ladies, and men. Zara major mission and vision is toprovide the customer's variety of fashion choice by providing the clothes according to thenew trend. Moreover, it values customers by keeping the customers on priority. Itunderstands the needs and values of customers and fulfilling their demand accordingly. Inaddition, a geographic market of Zara plays an essential role as it is the Spanish company itsproduct may not be famous thus it has expanded its business in Europe such as Italy, France,Spain, and Greece. Its geographic location includes such as country, continent, state, city orrural wherever the customer group is available. In terms of Zara market segments, it includesfour segment such as demographic, psychographic, behvaiour and geographical. In terms ofdemographic of Zara it concentrates on customer characteristics. Here, it targets 15-45 yearsage ladies as well as kids of 3-4 years. Psychographic includes the group lifestyle ofcustomers. here, it targets the customers who are interested in the fashion trends. In terms ofgeographic stores of Zara are in traffic areas as well as crowdie area.
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