This is a Zara Management Consultancy Report for the MSc Management (Global Strategy and Sustainability) course at BPP Business School. The report includes an external and internal analysis of Zara, including a PESTEL analysis and Porter's Five Forces analysis. The report also discusses the three most critical factors for Zara, its current sources of competitive advantage, and how to protect and sustain its competitive advantage. The report also covers Zara's strategy in the global environment, including internationalization and entry strategies, as well as its corporate strategy, including enhancing the supply chain through strategic approaches such as horizontal integration, vertical integration, outsourcing, and strategic alliances. The report concludes with recommendations and a conclusion.
![[object Object]](/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Flogo.6d15ce61.png&w=640&q=75){kind=small}
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
