Impact of Organizational Culture on Employee Motivation: SME Project

This report provides a comprehensive analysis of the impact of organizational culture on employee motivation, focusing on AK Retail Holdings Ltd, a small to medium-sized enterprise (SME) in the retail sector. The report begins with an executive summary, introduction, and research objectives, setting the stage for a detailed literature review exploring the concepts of organizational culture, employee motivation, and their interrelation. The research methodology section outlines the interpretivism research philosophy and deductive approach used, including data collection methods. The report further analyzes the impact of organizational culture on employee motivation, identifying key issues, challenges, and the relationship between culture and business objectives. The report also provides recommendations for AK Retail Holdings Ltd to enhance employee motivation through strategic cultural adjustments. The report concludes with a reflective report, references, and a table of contents, providing a structured and in-depth examination of the topic. The report emphasizes the importance of employee satisfaction, commitment, and the role of organizational culture in achieving business success and overall growth.

SME Project

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................1
INTRODUCTION...........................................................................................................................2
RESEARCH OBJECTIVES............................................................................................................2
LITERATURE REVIEW................................................................................................................3
RESEARCH METHODOLOGY.....................................................................................................5
DATA ANALYSIS..........................................................................................................................7
CONCLUSION..............................................................................................................................10
RECCOMDATIONS ....................................................................................................................11
REFLECTIVE REPORT ..............................................................................................................11
REFERENCES .............................................................................................................................12

EXECUTIVE SUMMARY
In the present era, there are many business organisations who perform their operations in
the particular environment. There are some of the factors that may affect their performance and
due to this they will not be able to achieve their objectives. Along with this, it is important for an
enterprise that they have to follow a culture so that their overall motivation level can be
enhanced. Employees are an important asset of the firm who help them in enhancing their overall
brand image in the market. So, all business organisation have to follow some motivational
strategies in order to enhance their overall growth . The present research is conducted over AK
Retail Holdings Ltd that identify they impact of organisational cultural on the employees
motivation. On the basis of this research, they will be able to identify the concept of
organisational behaviours and employees motivation.
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INTRODUCTION
Small and medium size organisations are performed their operations at small scale. These
play an important role in enhancing the overall growth of the country. Through these, nation will
be able to maintain their relations with the other countries by performing the trade activities with
other nation. Along with this, due to these type of business organisation the overall wealth can be
improved (Heagney, 2016). Micro and medium size enterprise help the enterprise in enhancing
the employment rate so that overall spending level of the people can be improved. These
companies have to follow all legislative laws and acts so that they can ensure smooth functioning
at their workplace. The present report is based on AK Retail Holdings Ltd which perform their
operations in retail sector. They are performing their operations at small scale so their overall
profitability is not high. In this context, the report explains the different research objectives and
methods that are used by an enterprise so that their overall performance can be improved.
RESEARCH OBJECTIVES
The present report is based on the employees motivation and how this will affect the
performance of an organisation. By implementing effective strategies and approaches an
enterprise will be able to achieve their sustainable objectives so that their overall objectives can
be accomplished. The present research project is based on some of the aims and objectives so
that their overall performance can be improved in a successful manner.
Aim: To identify the impact of organisational culture on the employee motivation of AK
Retail Holdings Ltd so that their overall performance can be enhanced in a successful manner.
Objectives: There are some of the objectives that are set by an enterprise while preparing
this project research report. Some of these objectives are:
 To identify the concept of organisational culture and employees motivation.
 To analyse the organisational culture of AK Retail Holdings Ltd in order to enhance the
culture of the small and business enterprise.
 To analyse the impact of organisational culture on the employees motivation in AK
Retail Holdings Ltd.
 To identify the issues and challenges that are associated with the enterprise while
establishing the business in the marketplace.
 To determine the extent to which an organisational culture affect the overall growth of
the enterprise in the market.
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 To identify the relationship between the organisational culture and other objectives of the
small business enterprise.
LITERATURE REVIEW
This is an essential part of the project research as through this researcher will be able to
identify the various process that are necessary in order to enhance the motivation level of the
employees.
According to the Marcelino-Sádaba and et. al., (2014) small and medium size enterprises
are performed their operations in an efficient manner in the country. These are the backbone of
the countries overall economy and through this the employment rate can be increased and that
will lead towards the success. On the other hand, a small business unit can perform some of the
trade activities in order to establish their relations with other countries. So, in this manner the
overall growth of the nation can be improved so they can attract number of industries towards
their operations.
Organisational culture
Organizational culture is the combination of behaviour and values that explains that how
employees have to behave in an ethical manner so that their overall performance can be
improved in an efficient manner. The particular culture of the firm can make their unique identity
in the market. As per the view point of Turner, Ledwith and Kelly (2012) every business
organisation have their own culture, values, beliefs and attitude. On the basis of this, an
enterprise will be able to make their unique identify in the market as compare to other
competitors. These values and different culture can affect the performance of their employees.
Through this kind of behaviours, they set proper direction and guidelines for their staff members
so that overall performance can be improved in an ethical manner. It has been analysed by
Nicholas, Ledwith and Perks (2011) that there are some of the characteristics of the
organisational culture on which they perform their business so that they can achieve success in
the market. Some of the characteristics are like innovation, teamwork, results, work, emphasis on
people, aggressiveness and stability.
Van Rooij (2011) stated that companies who focuses on the innovation they motivate
their workers to take some risks so that their overall performance can be improved. Through this,
an enterprise will be able to increase the motivation level among all the workers. There are some
of the organisation who give more preferences to the teamwork culture so that overall
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relationship among the different members can be enhanced. On the contrary, there are some
organizations who focuses on the results, work and their staff members. Through these cultural
values, AK Retail Holdings Ltd will be able to get success in the market.
Smit and Watkins (2012) says that employees satisfaction is necessary for an organisation
as through this companies will be able to enhance their performance. When their satisfaction
level is high then only they will be able to offer quality services to their customers. On the other
hand, Boden and et. al (2012) stated that workers are the only one who directly interacts with the
consumers so companies have to focus on their motivational level. For this, top executives of AK
Retail Holdings Ltd have to maintain their culture at the workplace so that people feel satisfied
while performing their operations. Some of the motivational theories are like maslow's herarichy,
theory X and Y, herzberg two factors theory and so on. Through these, their overall performance
of an enterprise can be improved and their overall growth can be enhanced.
Impact of organisational cultural on the employees motivation
According to the views of Goni, Chofreh and Sahran (2011) organisational culture can
affect the performance of their employees and their motivation level. If an enterprise adopt
different culture at their workplace then this can influence the performance of the people who are
working in the retail sector firm. If culture of the enterprise suit the personality of workers then
through this their overall satisfaction level can be increased. On the other hand, if both culture
and workers needs are not match with each other then due to this their overall motivation level
will be influenced. When an entrepreneur establish their business in the market then they have to
identify the strategies that are adopted by their competitors so that they can offer quality services
to their customers in an effective manner.
Korczak, Dudycz and Dyczkowski (2012) says that if organisational commitment of
workers is high in the organisation then through this they will be able to accomplish their
objectives in an efficient manner. This kind of involvement and commitment is related to the
loyalty of staff members towards the business goals. So, AK Retail Holdings Ltd have to adopt
an appropriate culture so that they can help the enterprise in achieving the success in the market.
Along with this, they have to deal with their cultural competencies so that they can enhance their
overall performance in the market.
As per the view point of Jochem, Geers and Heinze (2011) organisation cultural is an
effective strategy that is followed by them in order to boost the performance of their workers.
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Through this, an enterprise make the strategies as per the expectations of their workers so that
their overall performance can be enhanced. By adopting the cultural values, it can concluded that
manager of retail industry is responsible for making the strategies so that their motivation level
can be enhanced. If overall performance of the workforce is get decreased then an enterprise will
not be able to achieve the success in the market and their profitability level is also get decreased.
Haddara and Zach (2011) says that when organisational culture is suitable for the
particular business environment then through company will be able to attract number of
customers towards their services. Due to this, they will be able to create a strong base of their
consumers and that will lead towards the success. So, in this manner the retail industry will be
able to achieve the success in the market and their overall revenues can be generated.
Further, AK Retail Holdings Ltd can use different motivational tools so that their overall
motivation level can be enhanced. Some of the techniques such as rewards, incentives so that
their performance can be enhanced. Along with this, higher authority have to set some of their
guidelines and code of practices so that their growth can be improved in an efficient manner.
RESEARCH METHODOLOGY
This is the area in which company can conduct a research in order to gain the views of
their employees and customers. This will be more helpful for an enterprise as through this they
will be able to get the relevant and valuable data through primary and secondary sources. This
methodology covers different areas so that analysis can be done in an appropriate manner. There
are some of the key aspects that are used in this kind of research methodology and these are as
follows:
Research philosophy: This kind of philosophy is used by an organisation in order
perform the proper investigation and research so that overall objectives can be accomplished.
There are some of the methods of research philosophy are used by an enterprise are like
pragmatism, positivism, realism and interpretivism. Here, the researcher uses interpretivism kind
of research philosophy so that their overall stated objectives can be accomplished in an efficient
manner (Thiede, Posselt and Herrmann, 2013). This kind of method is more beneficial for the
small samples, qualitative type of data collection methods. On the basis of this, the overall
concept the understanding of the organisational culture and employees performance can be
improved. Further, they can use some of the strategies in order to enhance the overall
performance of their staff members by adopting an effective organisational culture.
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Research approach: The organisation can use different kinds of research approaches in
order to enhance their performance. Some of these approaches are like deductive and inductive.
Deductive theory is a kind of test theory which based on the hypothesis, aims and objectives of
particular project research. On the other hand, inductive is based on the generation of new theory
and the research questions that are set by the researcher. Here, AK Retail Holdings Ltd uses
deductive approach by creating the specific aims, goals and hypothesis so that they will be able
to match with the needs and demands of their workers (Ward and Daniel, 2013). On the basis of
this approach, manager of retail industry will be able to enhance the identify the reviews of their
staff members so that their objectives can be accomplished.
Research design: There are many different kinds of research design which can be used
by an enterprise so that they can accomplish the objectives of project research. Here, retail
organisation uses descriptive research design approach in order to make an effective analysis. In
this kind of design, researcher uses literature and different studies in order accomplish the goals
and objectives of research. Along with this, the firm will be able to get an effective result so that
their overall performance can be improved in successful manner.
Research strategy: There are many different types of research strategies that are used by
the manager of retail industry. Some of the strategies are like quantitative and qualitative
methods. Qualitative research is used by an organisation so that they can get the data about their
employees so that their overall performance can be improved. For this, they can use some of the
methods such as questionnaire, focus group and so on (Gardet and Fraiha, 2012). On the other
hand, there is another method that is quantitative research that will be done in the form of
numerical data. For this, they can use some of the methods such as correlation analysis,
regression analysis and so on. Here, the firm is using qualitative research in order to get the
reviews of the workers so that their overall performance can be enhanced.
Data collection: In order to collect the data about the employees views and ideas,
researcher of AK Retail Holdings Ltd can use some of the data collection method. They can use
different sources such as primary and secondary in order to gather the information so that their
overall performance can be improved. Here, questionnaire can be used as a primary source so
that they can collect the data in order to fulfil all the research objectives in an effective manner.
On the other hand, researcher uses secondary sources in order to get the data about the
employees and customers (Ollus and et. al., 2011). Some of these sources are books, journal,
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newspapers, internet and so on. Further, an enterprise can get the exact and valuable data from
these different sources.
Sampling: It is a kind of technique that is used by the firm in order to distribute the data
in an effective manner so that their overall performance can be improved (Silverman, 2016).
There are different type of sampling techniques such as systematic, random and so on. Here, AK
Retail Holdings Ltd uses random sampling approach in order to make a sample and select an
appropriate sample size. On the basis of this approach, they will be able to get the outcomes and
divide the data in an efficient manner. Through this, researcher can get the views of their workers
so that an effective organisational culture can be adopted in an efficient manner. For example,
the sample size that is taken by the researcher is 15 staff members of retail industry. On the basis
of the particular sample of the workers, an enterprise will be able to enhance their performance
in the market.
Research ethics is related to the practices that are performed by the retail industry in
order to ensure the smooth functioning at the work place. Through this, they will be able to
protect all the rights of the humans so that their performance will not be effected. The entire
research is based on the trust so that their overall objectives can be accomplished in an efficient
manner (Neuman and Robson, 2012). There are some of the ethical issues that are associated
with the overall process of the research project. This acts as a essential activity for the researcher
as they have to taken into the actual permission for all the activities that are carried out for the
further research. Through this, they can ensure the actual values and rights of the people who are
associated with these kinds of activities.
DATA ANALYSIS
The data can be analysed on the basis of the research that is carried out by the researcher.
For this, they can use some of the tools and techniques such as mathematical models, charts
graphs, data collection and so on. Here, the manager of AK Retail Holdings Ltd can prepare a
questionnaire for the sample size of 15. the retail industry select the employees of the
organisation so that their ideas can be identified and their overall objectives can be
accomplished. When higher authority will be able to identify the ideas and views of their staff
members then they can adopt the changes and make strategies. Through this, they will be able to
achieve success in the market. In order to analyse the data, firm can prepare a questionnaire so
that relevant data can be gathered. The questionnaire is stated below:
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Questionnaire
Theme 1: Are you satisfied with the salary that is given by AK Retail Holdings Ltd?
Are you satisfied with the salary that is given by AK Retail Holdings
Ltd?
Frequency
Highly satisfied 2
Satisfied 4
Neutral 2
Dissatisfied 5
Highly dissatisfied 2
From the above findings it has been analysed that there are approx 2 people who are
highly satisfied with the salary that is given by the retail industry. There are 4 workers who are
satisfied with the salary that is given by AK Retail Holdings Ltd. On the other hand, there are 5
person who are not dissatisfied with the services that is given by the firm at the workplace.
Along with this, there are 2 staff members who thinks that salary is not appropriate as per their
post in the enterprise.
Theme 2: Satisfied with the benefits that are offered by retail industry?
Satisfied with the benefits that are offered by retail industry? Frequency
Highly satisfied 3
Satisfied 4
Neutral 2
Dissatisfied 3
Highly dissatisfied 3
From the above data or information, it has been analysed that there there are some
workers who are satisfied or dissatisfied. Along with this, there are some staff members who
have neutral reaction on the benefits. So, as per the analysis it can be concluded that 3 people are
highly satisfied, 4 person are satisfied, 2 workers have neutral reaction over this question, 3 staff
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members are dissatisfied with the benefits and 3 employees are highly dissatisfied with the
benefits that they are getting from the retail industry.
Theme 3: Is organisational culture is suitable for the employees who are working at the
workplace?
Is organisational culture is suitable for the employees who are
working at the workplace?
Frequency
Yes 4
No 7
Do not know 4
From the above findings, it can be analysed that organisational culture is not suitable for
the workers who are performing their operations at the working. As from the above
questionnaire, it can concluded that there are 4 people who are satisfied with the culture of AK
Retail Holdings Ltd and their 4 person who don't know about this. On the other hand, there are 7
workers who are not satisfied with the organisational culture.
Theme 4: Conflicts among all the people within the organisation?
Conflicts among all the people within the organisation? Frequency
Yes 10
No 5
From the above findings, it has been summarised that there are 10 employees who agreed
that conflicts are raised among all the workers of the organisation. Due to this kind of culture, the
overall motivation level of the employees is get influenced and an enterprise will not be able to
enhance their performance. On the other hand, there are some of people like 5 who says that
conflicts are arise among all the people. So in this manner, they have to make some appropriate
strategies so that their overall performance can be improved by enhancing their motivation level.
Theme 5: What are the reasons due to which the overall performance of an organisation is
not get improved?
What are the reasons due to which the overall performance of an
organisation is not get improved?
Frequency
Training and development 3
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