Impact of Organisational Culture on Employee Motivation: Cath Kidston

This report examines the impact of organisational culture on employee motivation, focusing on Cath Kidston Ltd. It begins with a literature review, defining organisational culture and its characteristics, such as innovation, teamwork, and focus on people. The study aims to identify the concept of organisational culture and employee motivation, analyze Cath Kidston Ltd's culture, and assess its impact on employee motivation. The methodology involves a questionnaire to gather employee and customer views, utilizing a descriptive research design. Findings reveal that organisational culture affects employee performance, and recommendations include adopting motivational theories and addressing industry challenges to enhance workplace satisfaction and improve the overall culture of the organisation. This research provides insights into how businesses can improve their staff performance and retain employees by improving their organisational culture.

To identify the impact of organisational culture on the employee motivation of Cath
Kidston Ltd
Objectives
• To identify the concept of organisational culture and
employees motivation.
 To analyse the organisational culture of Cath
kidston Ltd in order to enhance the culture of
the small and business enterprise.
 To analyse the impact of organisational culture
on the employees motivation in Cath kidston
Ltd.
Recommendation
Cath kidston Ltd have to follow some of the strategies and
approaches so that overall challenges or issues can be overcome
that are faced by the retail industry at their workplace. Some of
these approaches like: Motivational theories and Organisational
culture of Cath kidston Ltd have to adopt the culture at their
workplace as per the needs and demands of their staff members.
Through this, they will be able to retain their workers so in this
manner their growth can be improved.
Project Summary
The present research report can identify the
impact of organizational behaviours on the
performance of the employees. For this,
some of the objectives are aims are set by
an organization. Along with this, a qualitative
research is used by an enterprise so that
tehir overall performance can be improved.
Methodology
This is the area in which company can
conduct a research in order to gain the
views of their employees and customers.
This will be more helpful for an enterprise
as through this they will be able to get the
relevant and valuable data through primary
and secondary sources. This methodology
covers different areas so that analysis can
be done in an appropriate manner. The
questionnaire is prepared by the manager
of Cath Kidston Ltd so that they will be
able to get the views of their workers.
Here, retail organisation uses descriptive
research design approach in order to make
an effective analysis.
Literature
The study begins with a critical
appraisal of the literature in which
concepts are clarified of organization
cultural and employee motivation.
Organizational culture is the
combination of behaviour and values
that explains that how employees have
to behave in an ethical manner so that
their overall performance can be
improved in an efficient manner. Some
of the characteristics are like
innovation, teamwork, results, work,
emphasis on people, aggressiveness
and stability.
Conclusion
From the above mentioned report, it has
been concluded that employee
performance is get affected due to the
organisational culture. Through this kind
of study, they will be able to know about
the tools and techniques that are used by
an enterprise in order to enhance their
overall satisfaction level. Along with this,
the retail industry have to set their own
guidelines and directions so that their
overall performance can be ensured in an
efficient manner. These organisational
cultural are based on the specified
values, beliefs, attitude and ethical
practices. On the basis of these various
dimensions, the firm will be able to
enhance the satisfaction level and
performance level of their staff members.
Findings
On the basis of the above
mentioned questionnaire, it can be
analysed that due to some of the
factors the employees
performance is get affected at the
workplace. So, company can
make appropriate strategies in
order to enhance the overall
culture of the country. By taking
the reviews of the people an
enterprise will be enhance their
performance in the market and
they will be able to increase the
motivation level of their staff
members.
Student
Name