Exploring Aldi's Marketing: Current and Future Trends in Marketing

Desklib provides past papers and solved assignments for students. This presentation analyzes Aldi's marketing strategies.

Marketing Concepts and
Internal Relations

Table of contents
• Slide 3- Introduction
• Slide 4- Define marketing along with current and future trend
• Slide 5- Key roles and responsibilities of marketing functions
• Slide 6- Overview of marketing process
• Slide 7- Key elements of marketing functions and its
interrelation with other business functions
• Slide 8- Conclusion
• Slide 9- Bibliography

Introduction
• Marketing is an important method or process in the organisation as it
includes understanding the place of market, consumer demand, building
strong relation, market strategy of customer driven and more.
• This assignment also develops as well as evaluates the planning of
marketing for ALDI.

Define marketing along with current and future trend
• Marketing is one of the important tools to operate a business
organisation
• The marketing consists of both current and future trend in
making successful planning for marketing. The market trend
involved in both current and future trends are

Key roles and responsibilities of marketing functions
• The functions of marketing are usually common among all business
organisations, which include Market Research, customer service, product
plan, finance, and process of development, sales and more.
• These functions of marketing play important role in growth as well as
promotion in the organisation. Planning, Market Research, development
of product, finance, communication, selling, distribution, promotion and
more

Overview of marketing process
• Marketing process is defined as series of steps to identify the problem of
customers, analysing the opportunity of market and creating the materials
for marketing in order to reach the wanted audience.
• Marketing process is thus, categorised into six simple steps.

Key elements of marketing functions and its interrelation with
other business functions
• Marketing function consists of various functions but there are
some activities in the marketing process.
• The key elements of marketing functions are Research,
Strategy, Planning and Tactics.

Conclusion
• This assignment concludes the different future as well as
current trend that affect the marketing; how marketing helps,
an organisation is setting the goals and objective.

Bibliography
• Palmatier, R.W. and Martin, K.D., 2019. Effective Privacy Marketing
Strategies. In The Intelligent Marketer’s Guide to Data Privacy (pp.
169-181). Palgrave Macmillan, Cham.
• Lovelock, C. and Patterson, P., 2015. Services marketing. Pearson
Australia.
• Manser Payne, E., Peltier, J.W. and Barger, V.A., 2017. Omni-
channel marketing, integrated marketing communications and
consumer engagement: A research agenda. Journal of Research in
Interactive Marketing, 11(2), pp.185-197.
• Blythe, J. and Martin, J., 2019. Essentials of marketing. Pearson UK.
• Baker, M.J., 2016. What is marketing?. In The Marketing Book(pp.
25-42). Routledge.