Analyzing Marketing Functions and Trends (MKTG301)

Desklib provides past papers and solved assignments for students. This presentation explores the role of marketing in business.

Role of Marketing

Table of contents
• Introduction… Slide 3
• 1.Defining marketing along with current and future
trends… Slide 4
• 2. Key roles and responsibilities of marketing
functions… Slide 6
• 3. Overview of marketing process… Slide 8
• 4. Key elements of marketing functions and its
interrelation with other business functions… Slide 9
• Conclusion… Slide 10
• Reference List… Slide 11

1.Defining marketing along with current and
future trends

Contd.
Chatbots Social Media Marketing

Contd.
AI driven technologies

2. Key roles and responsibilities of marketing
functions
• Defining and administering a brand
• Conducting efficient campaign management
• Provide an organisation with efficient marketing and
promotional entities
• Create SEO for the organisation’s website
• Conducting consumer and market research

Contd.
• Building up efficient marketing strategies
• Concentrate on market research
• Internal or external offerings development
• Communicating and promoting products or services
• Provide efficient support to the sales team

3. Overview of marketing process
• Definition of Marketing process
• Analyzing Market Opportunities
• Selection of Target market
• Development of Marketing Mix
• Management of marketing efforts

4. Key elements of marketing functions and its
interrelation with other business functions
• Production Department- They should work in the
same alignment with the marketing department to
ensure that effective focus is laid on R&D department .
• Finance Department- They should work hand-in-
hand with the marketing department to build an
effective budget.
• HR Department- They should concentrate to build a
effective sales team with the help of the marketing
department.

Conclusion
• Thus, the findings of the presentation help in
identifying what marketing is and what are the
various entities of it. The prevailing and upcoming
marketing trends are also discussed in the
presentation. Apart from that, key roles and
responsibilities of marketing functions is also
bisected here along with its interrelation with
distinct business entities.

Reference List
• Baker, M.J., 2016. What is marketing?. In The
Marketing Book(pp. 25-42). Routledge.
• Tuten, T.L. and Solomon, M.R., 2017. Social media
marketing. Sage.
• Brandtzaeg, P.B. and Følstad, A., 2017, November.
Why people use chatbots. In International
Conference on Internet Science (pp. 377-392).
Springer, Cham.
• Blythe, J. and Martin, J., 2019. Essentials of
marketing. Pearson UK.

THANK YOU