Analyzing EE Limited's Marketing Strategy for Competitive Advantage

This essay provides an analysis of the marketing strategies employed by EE Limited, focusing on how these strategies contribute to the company's growth, development, and brand identity in a competitive market. It explores the concept of marketing, emphasizing its role in expanding sales, market reach, and brand awareness. The essay highlights the key roles and responsibilities of a marketing manager, including market research, consumer demand analysis, strategy development, and communication. It also examines the interrelationship between the marketing department and other functional departments within EE Limited, such as sales, production, finance, and human resources, underscoring the importance of coordination for business success. Furthermore, the study emphasizes the significance of marketing in planning, market research, growth analysis, and competitive positioning.

Marketing essentials
TASK 1

Introduction
Marketing is a crucial aspect of operations of the
business which assist the business entity in attaining
the growth as well as development in the economy.
The staff members of EE Limited have to do well
defined marketing which helps in attaining high sales
and by that they can maintain their brand identity.
The present study will analyse the strategy which is
adopted by EE Limited which succour in attaining a
competitive brand image in the economy.

CONCEPT OF MARKETING
Marketing is the important aspect of the development
of business. It helps in expanding the sales as well as
market of the business. It is the process which assist
in increasing the sales, demand, promotion, identity,
communication, product development as well as
awareness. Needs along with the demand of the
consumers for any product or services play a
significant role in analysing the business growth and
development.

Current and future trends of marketing

Overview of marketing process

Key roles and responsibilities of marketing
manager
The major roles and responsibilities of a marketing manager are:
Market research
Consumer demand analysis
Strategy development
Advertising and promotion
Communication
Feedback evaluation and updates

Interrelationship between marketing manager and other
functional departments

Analysing significance of interrelationship between
functional departments
EE Limited have to do the proper operations through the
various departments which assist in fulfilling the needs of
the consumers. For instance EE Limited carries the work by
the sales, marketing, production, finance as well as human
resource.
Every department perform the distinct functions and also they
are interrelated with each other. Along with this these are
extremely important for the success of the business in the
different ways. The major benefits among the
interrelationship with the different functions that they have
to maintain the coordination among the process and
activities of EE Limited.

Values and importance of marketing
role
The significance of marketing role in the present competitive
market may be analysed as under:
Planning
Market research
Growth analysis
Competitive analysis
Strategic business analysis

References
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