Report on Australian Sports Management: Structure and Future

This report provides a comprehensive analysis of the Australian sports management industry, examining its structure, the four-pyramid model, and the impact of these pyramids on management and organization. It explores the evolution of sports organization, management, and delivery, considering the cultural and social aspects of Australian sports and the challenges faced by the industry. The report further discusses future operations, delivery systems, and strategies for implementation, addressing the challenges that the industry may encounter. It emphasizes the importance of adapting the sports pyramid to ensure effective operations and highlights the role of government, media, and various stakeholders in the development of the Australian sports sector.

Running head: SPORTS MANAGEMENT
SPORTS MANAGEMENT
Name of the Student
Name of the University
Author Note

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Executive Summary
The report is based on the detailed analysis of the Australian sports management industry.
The changes which have taken place in the industry within the course of its operations is an
important part of the analysis. The pyramid structure of sports has been analysed in the
report. The clusters of Australian sports are also considered to be important parts of the
analysis which have been made in report. The report is also able to suggest the changes which
can be made in the pyramids in order to ensure effective operations of the industry in the
future. The analysis is thereby based on the modifications which can be made in sports
pyramid.

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Table of Contents
Part 1: The Present.........................................................................................................3
Introduction....................................................................................................................3
About the Australian sports industry..............................................................................4
Structure of the Australian sports industry.....................................................................5
Four pyramids of Australian sports................................................................................6
Effect of the pyramids on the management and organization........................................7
Utility of the four pyramids model...............................................................................10
Part 2: The Future.........................................................................................................11
Effect of the evolution of organization, management and delivery of sports..............11
Cultural and social aspects of Australian sports..........................................................12
Challenges faced by the Australian sports industry.....................................................13
Future operations of sports and the delivery systems..................................................14
Future strategies that can be implemented in the sports industry................................15
Challenges which are faced by in the industry.............................................................18
Conclusion....................................................................................................................20
References....................................................................................................................22

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Part 1: The Present
Introduction
Sports is considered to be an important part of the Australian culture from the colonial
period. The major sports which have been able to form a major part of the Australian culture
mainly include, cricket, football, rugby union, rugby league, horse racing and soccer. These
are considered to be some of the sports which were organised early in the country. The
national identity in Australia has been improved with the help of major sports based events in
the country like, Ashes, America’s Cup and the Melbourne Cup (Avourdiadou and
Theodorakis 2014).
The various professional sports based leagues which are considered to be an important
part of the sports culture of the country include, Australian Football League, the Big Bash
League, Sheffield Shield, National Basketball League, A-League. The different sports based
events have thereby been able to play a major role in the improvement of the sports industry
in an effective manner (Shilbury, Deane and Kellett 2006). The Australian sports leagues are
not based on any promotional activities. The organizations are thereby not known to practice
any promotional activities based on the events which are thereby organized by them on a
periodic basis (Berg, Warner and Das 2015).
Media has been able to play a major role in the proper operations and increasing the
popularity of the sports based activities which were conducted in the country. The anti-
siphoning laws that have been established in the industry were thereby based on the ways by
which the sports sector of the country has been able to organize the events in an effective
manner. The Australian sports related activities are thereby able to play an important role in
the development of the country. The movies which are made in the country have also
highlighted the sports related activities in an effective manner (Broglio et al. 2014).

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The discussion in the report will be based on the ways by which the developments in
sports industry have changed in the current environment. The differences which have been
noticed in the industry presently and change which can take place in the future will be
analysed in essay in detail. The role that has been played by the Australian government in the
sports industry will also be analysed in the report in an effective manner. The role which is
thereby played by the country in organizing the sports related activities in an effective
manner is an important part of the analysis (Brouwers, Sotiriadou and De Bosscher 2015).
About the Australian sports industry
The sports industry of Australia has been able to form an important part of different
activities in the industry. Australia has thereby been able to achieve huge milestones in the
success and development of various activities. Different actions have been taken in the past
based on the ways by which the sports industry and its activities can be improved in an
effective manner (Shilbury, Deane and Kellett 2006). The different sports based Acts have
also been reviewed by the government which can affect the ways by which sports activities
can be improved. Comprehensive systems have been developed for the sports management in
Australia (Brown et al. 2017). These systems are thereby considered to be the best types of
approach which can lead to the proper management of the sports activities.
Sports management is thereby based on the ways by which the learning and
participation based activities of the people are thereby able to assist the different functions or
products within the industry. The different management based activities and structures have
proved to be effective in the past functions of the sports industry. Sports has thereby been
able to play a major role in the ways by which Australian are able to lead their lives in an
effective manner. High levels of economic benefits are provided by the sports industry and

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the integration of social diversities are thereby considered to be an important part of the
operations of the industry (Dalton et al. 2015).
The sports based events are thereby able to affect the developed nations like Australia
in such a manner which can provide huge number of opportunities to the people who are a
part of the industry. The sports industry has been able to experience huge the growth in the
recent times based on the general management based activities, information related
competencies and the organizational competencies as well. Information management thereby
plays an important role in the ways by which different activities in the industry can be
managed in an effective way. The issues which can thereby be faced with respect to the
management of sports based on sales marketing, public relations, record maintenance and
community base relations (Darcy et al. 2014).
The management of sports based organizations is based on four clusters or groups.
The four different clusters thereby include, information management, exercise, sports science
and general management based tasks. The scope and the nature of the industry can thereby be
defined with the help of the segment or the setting. The industry of sports in Australia is
highly competent in nature and has experienced huge growth as well. The different
organizations which are a part of the industry have been able to affect the growth based
activities of the industry in a huge manner. This is an important part of the future growth
which can be experienced in the industry in an effective manner.
Structure of the Australian sports industry
The traditional sports based activities are organized in an effective manner in the
Australian sector. The mainstream sports based activities are thereby defined with the help pf
formal structures and is an important part of the proper network of stakeholders which
include, the government, clubs and the sports associations. The long history of Australian

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sports is thereby linked with the increase which has been experienced in the population of the
country. The sports which had been developed in the 70s was replaced by the present
structure is available. The previous structure was not able to effective directions to the
industry which had further led to huge number of changes (Deans et al. 2016).
The current structure which has been developed in the Australian sports industry is
thereby able to compete in an effective manner with the structures of sports which are present
in different developed countries of the world. The current structure of sports in Australia is
based on the four major pyramids which have been helpful in organizing the sports activities
in an efficient manner (Shilbury, Deane and Kellett 2006). The pyramid system is developed
with the help of different the levels of the involvement of the different stakeholders in sports
related activities which include, the sports clubs, the associations, institutes and the different
professional leagues (del Giudice et al. 2018). The formation of pyramid has been able to
ensure that the system is able to balance different polar ends and an effective balance can be
created with the help of horizontal and vertical flow of the information based on different
factors. Synchronization and harmony is thereby fostered in the activities with the help of the
pyramid structures which have been developed (Dowling, Edwards and Washington 2014).
Four pyramids of Australian sports
The Australian sports related activities are based on the four different pyramids which
are considered to be highly important for the operations of the industry. The first pyramid is
based on the proper development of sports based activities in the country. The sports
development based activities are thereby considered to be important for the participation of
huge number of people in the operations. The sports based institutes are also an important
part of this pyramid (Edwards 2015).

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The second pyramid is further based on the volunteers of the sports based
organizations which include the board members and the service delivery based experts. The
third pyramid is based on the Australian Olympic Committee which includes the Games
Association and Australian Commonwealth. The fourth pyramid of Australian sports is
thereby based on the marketing and sports management based activities. The private
organizations are also an important part of the sports related operations which have been
developed in the country (Eime et al. 2015).
Effect of the pyramids on the management and organization
The outer ring or first part of the sports management based pyramid of Australia is
based on the groups or communities which are an important part of the activities which are
performed by the country. This levels are thereby able to form the foundation of different
activities related to sports which are performed by the country in an effective manner. The
first pyramid is thereby able to act as the raw material which is required for the effective
production based process. This is also considered to be the key element based on success of
the entire structure in an effective way (Eime et al. 2015).
The local sports based activities are thereby effectively managed with the help of
local authorities of the country. The local authorities thereby need to take entire responsibility
based on the activities that are performed by the sports organizations. The clubs which are a
part of the sports based industry are able to form an important part of the sports related
operations which are performed in the country. The managers and the participants thereby
form a major part of the activities that are performed by the organizations in the sports
industry of Australia (Farrelly and Quester 2015).
The three other pyramids or the inner rings are able to represent the progress which
has taken place effectively towards the better organized and skilful levels segments of the

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industry. The segments which are a part of the inner rings are much more organized in nature
and are able to provide effective opportunities to the athletes (Shilbury, Deane and Kellett
2006). The progress which thereby takes place from the outer rings to the inner rings are able
to represent the enhancement in careers in an effective manner. The coordination and
interrelations which have taken place within different stakeholders and rings are able to
represent the effective structure of the sports based organizations (Ferkins and Shilbury
2015).
The resources are thereby able to play a major role in the ways by which
organizations in the sports industry are able to operate. The major part based on the success
of the industry in the future is based on the ways by which the sports based infrastructure can
be developed and the network of stakeholders can be developed effectively. The future
success of the industry is thereby totally based on the ways by which the stakeholders of the
industry are able to act in a dynamic manner. The success of the industry is thereby totally
based on the proper levels of involvement of the stakeholders within the operations (Filo,
Lock and Karg 2015).
The formulation and the governing bodies are thereby able to develop the inner most
pyramid of the Australian sports based activities. The different bodies which are thereby able
to form an important part of the operations of Australian sports based industry include, NSOs,
ASC, elite leagues and institutes. The different institutes are therefore highly important for
the purpose of providing effective training and coaching based on the levels of performance
of the sports person. The different institutes are thereby highly important for the ways by
which Australian industry is able to operate in an effective manner (Forde et al. 2015).
The four pyramids based structure of the Australian sports industry is thereby able to
effect the ways by which the different parts are able to operate in an effective manner. The

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basis of future change is also provided by the four pyramid based structure of the Australian
sports industry. The traditional sports related activities have been able to play a major role in
the Australian sports industry. The different traditional sports are thereby highly mature in the
industry. The plateau based stage has been reached in the Australian industry in an effective
manner (Geurin-Eagleman and Burch 2015).
The maturity based levels of traditional sports has further led to the development of
clusters. The concept based on development of clusters had been suggested by Porter which
can thereby be used for the purpose of describing the overlapping based tendencies of the
different segments in the sports related industry (Shilbury, Deane and Kellett 2006). The
clusters are further able to provide the mutual dependencies and different synergetic relations
where the sports based activities are able to consolidate the member based networks and
provide support to each other in an effective manner. The cluster based model of Shilbury’s is
able to the provide an upshot of different pyramid based concepts (Greenwell, Danzey-
Bussell and Shonk 2014).
The clusters can also be considered to be an important part of the effectively
established structures which are able to influence formation of different clusters in an
effective manner. The promotion and development based activities of the clusters are thereby
able to affect the output which is provided by the clusters. The initiatives based on effective
growth of the clusters are thereby considered to be new trends in the Australian sports related
sector. The economic policies are also considered to a major factor which affect the
formation of clusters (Hallmann and Giel 2018).
The concept of cluster growth has been able to become a regular type of model which
is able to affect the formation of policies. The different policies are thereby developed in
order to improve different factors that are considered to be a major part of the ways by which

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competitiveness of the industry can be increased. The concept based on sports management is
thereby able to include the stakeholders in an effective manner. The levels of reliance which
needs to be developed among the stakeholders is thereby able to affect the ways by which the
productivity in the sports industry is increased (Hallmann, Zehrer and Müller 2015).
The cooperation between different activities in the industry is highly effective in the
proper removal of barriers and development of infrastructure as well. Different studies have
been able to show that the participation and enrolment in the traditional sports based areas
have experienced slow rates in the past years. The action based industry on the other hand has
also experienced huge levels of growth in the sports industry. The different challenges which
have been faced by the industry does not have any established management plans and
structures (Kelly et al. 2014). The growing structure has been able to represent a major field
based on the study and the opportunities. The proper process of management of the growing
segment of Australian sports is thereby supported in an effective manner by the proper
formation of clusters in the industry (Kumar et al. 2018).
Utility of the four pyramids model
The four pyramid based model of the Australian sports industry has been able to
affect the ways by which different activities can be maintained in an effective manner. The
model has proved to be effective for proper management of different activities which have
been performed in the industry. The model has proved to be quite useful after changes have
been made in the different activities of Australian sports industry. The pyramids have been
able to play a major role in the operations of different departments of the industry (Maitland,
Hills and Rhind 2015).
The development of Australian sports is thereby totally based on the ways by which
the pyramids are able to manage different actions which are considered to be an important

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part of the sports based sector of Australia. The structure of Australian sports is thereby able
to affect the ways by which the ways by which it is integrated effectively within the four
pyramids of Australian sports. The future development of the industry is thereby possible
with the formation of proper clusters (Matthew 2017).
Part 2: The Future
Effect of the evolution of organization, management and delivery of sports
The generation Y is considered to be the main part of the consumer base of the sports
industry of Australia. The conventional sports supply based activities and the demands which
are present in the market have been able to affect the supply based side of sports activities.
The new sports based activities have been able to bring significant growth in the industry in
an effective way. The new sports activities have different characteristics and features which
are thereby different from traditional ones. The sport is thereby characterized by the levels of
freedom, peculiar nature and carefree attitude (McCrory et al. 2017).
The modern sports based activities have been able to affect the ways by which
different demographics and social participants are involved. The action sport based
development in Australia is an important part of the development has not been known in an
effective manner. The growth which has been seen in the action sports based activities have
been affected by generation Y in the country. Participation and development based activities
of the action sports have been affected by different approaches. The lifestyle is thereby able
to form an important part of the sport and it further encompasses different types of
accessories which include, music and dressing (Nite and Bernard 2017).
The cultural aspects based on the action sports are quite different from the traditional
sports related activities. The business model of the action sports activities is also quite
different and high levels of revenues has been attained effectively by the sales of different