Austshine Waterless Auto Cleaning Business Plan - Strategic Analysis

This business plan details the establishment and operation of Austshine Waterless Auto Cleaning, an Australian-based company specializing in eco-friendly, waterless car cleaning services. The plan covers various aspects of the business, including its structure as a partnership, target market, marketing strategies, and financial projections. Austshine aims to provide efficient and sustainable car cleaning solutions, utilizing technology to minimize water usage and environmental impact. The plan outlines the management team's experience, key personnel roles, and recruitment strategies. It also includes a comprehensive market analysis, competitive assessment, and advertising plans. Financial forecasts, including start-up costs, balance sheet projections, profit and loss statements, cash flow expectations, and break-even analysis, are presented to demonstrate the business's viability and growth potential. The plan also addresses risk management, legal considerations, operational processes, and sustainability initiatives, ensuring a well-rounded approach to establishing and growing the waterless car cleaning business. Desklib provides access to similar business plans and solved assignments for students.

BUSINESS PLAN
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Table of Contents
Business Plan Summary...........................................................................................................3
The Business......................................................................................................................3
Business name: Austshine Waterless Auto Cleaning..............................................3
Relevant owner experience.......................................................................................................3
Products/services:.....................................................................................................................3
The Market................................................................................................................................4
Target market:...................................................................................................................4
Marketing strategy:............................................................................................................4
The Future.................................................................................................................................4
Vision statement:...............................................................................................................4
Goals/objectives:...............................................................................................................4
The Finances..............................................................................................................................4
Buy/lease:..........................................................................................................................5
Organisation chart.............................................................................................................5
Management & ownership.......................................................................................................5
Names of owners:..............................................................................................................5
Details of management & ownership:...............................................................................5
Experience:........................................................................................................................6
Key personnel............................................................................................................................6
Current staff.......................................................................................................................6
Required staff....................................................................................................................7
Recruitment options...........................................................................................................7
Training programs.............................................................................................................8
Skill retention strategies....................................................................................................8
Products/services.......................................................................................................................8
Market position:........................................................................................................................9
Unique selling position:.....................................................................................................9
Anticipated demand:..........................................................................................................9
Pricing strategy:.................................................................................................................9
Value to customer:...........................................................................................................10
Growth potential:.............................................................................................................10
Innovation................................................................................................................................10
Research & development (R&D)/innovation activities...................................................10
Intellectual property strategy...........................................................................................10

Insurance.................................................................................................................................10
Workers compensation:...................................................................................................10
Public liability insurance:................................................................................................11
Professionanal indemnity:...............................................................................................11
Business assets:...............................................................................................................11
Business revenue:............................................................................................................11
Risk management....................................................................................................................11
Legal considerations..............................................................................................11
Operations...............................................................................................................................11
Production process...........................................................................................................12
Supplier............................................................................................................................12
Plant & equipment...........................................................................................................12
Technology (Software):...................................................................................................12
Trading hours:.................................................................................................................12
Communication channels:...............................................................................................13
Payment types accepted:..................................................................................................13
Credit policy:...................................................................................................................13
Sustainability plan..................................................................................................................13
Environmental/resource impacts.....................................................................................13
Community impact & engagement..................................................................................13
Risks/constraints..............................................................................................................13
Strategies.........................................................................................................................13
Action plan......................................................................................................................14
The Market..............................................................................................................................14
Market research...............................................................................................................14
Porter's five forces: This model is very vital when carrying out research that is
directly linked to marketing. It majors its focus on the power of buyers and the
suppliers and their impacts in the organisation performance. The aim of this
model is to evaluate this parties as a pathway towards understanding their
interactions in try to see what can be done to ensure that a better strategy can be
implemented in ensuring that more marketing objectives and targets are made.. .14
Market targets..................................................................................................................14
Environmental/industry analysis.....................................................................................14
Your customers.......................................................................................................................14
Customer demographics..................................................................................................14
Customer management....................................................................................................14
S.W.O.T. analysis....................................................................................................................16
Your competitors....................................................................................................................16
Competitor details...........................................................................................................16
Advertising & sales.................................................................................................................17

Advertising & promotional strategy................................................................................17
Sales & distribution channels................................................................................................18
Assumptions.............................................................................................................................19
Start-up costs for 2019...........................................................................................20
Balance sheet forecast............................................................................................21
Profit and loss forecast...........................................................................................22
Expected cash flow................................................................................................23
Break-even analysis...............................................................................................24
Additional Notes......................................................................................................................25
Marketing........................................................................................................................25

Business Plan Summary
The propsed business will be an international organisation that will be much involved in
the services and manufacture of waterless car cleaning appliances and equipment. The
company is based in Australia. There will be various branches of the organisation in many
parts of the world which though they communicate to the main offices; they have their form
of administration and data storage in their respective branches. One of the goals that have
been in the highly concerned in the strategic plans includes the use of ICT to make it more
productive and reduce the cost of operation in management and marketing. Also, the use of a
central system for all the organisation branches all over the world are considered. There have
been trials over and over to meet the strategies through issues to do with centralisation and
use of the internet for marketing have not been fully implemented. It's the vision of the
proposed business to cut down the number of workers through the implementation systems
that serve the same purpose as the humans to have long lasting benefits. There are challenges
coupled with confusion on which are the best technological aspects that should be included
for better performance and management and, therefore, the need for research.
The Business
Business name: Austshine Waterless Auto Cleaning
Business structure: Partnership
ABN: 61 330 140 801
Business location: Burwood
Date established: July, 2018
Business owner(s): Sidhant Kumar; Alina Bhaidya; Bikesh Bhuju; Nouman Ilyas; Jacqui
Relevant owner experience:
Each of our business owner have an expertise in the field of their own professoion. These
expertise incluse information technology, Marketing and sales, Management, Customer
service and Accounts management. Having all these skills put together we had one things also
in common which was driving a clean car all year round. Thus we have put together our
expertise to bring you a portable waterless car refereshing service.
Products/services:
We look to provide our customers with the most efficient and eco-sustainable way to have
their vehicle refreshed. We have 6 different service models. The service starts from just a
standard exterior clean to intensive exterior and interior detailing. All our wash models make
use of none or very less water making the service eco-sustainable (Abrams, 2003).

The Market
Target market:
The business all vehicle owners be it individuals and organizations to ensure that they get
value of their money using waterless Car wash system.
Marketing strategy:
Use of technology both in production, packaging and marketing of products and services.
The Future
Vision statement:
Positive ethical climate leading to improved performance, job satisfaction, open
communication towards providing an environment friendly car wash system.
Goals/objectives:
The short term goals in this business is to utilize modern technology to solve problems
experienced in the car washing sector. Water is a natural resource that is scarce and need to be
conserved as part of the environment. A lot of water is being used when the entire car
washing process uses water. On top of providing a solution to the environmental issues as
well as disadvantages associated with water car washing, creating employement and raising
funds for reinvestments is another short term goal of the business.
On the other hand, it is anticipated that the resources accumulated from this business will be
sted reinvested in the business to ensure that more services are offered. Also, the business is
expected to expand and have branches in different areas with the aim of reaching more
customers. Regular research will be conducted to ensure that the technology applied in the
course of the business are up todate. Advertisement will be continuous to ensure that new and
existing customers have updated information regarding the business.
The Finances
Business growth is a gradual process and time is a crucial factor for the same. It is important
to understand that at first the returns from the busness may not be the best but after some
things are expected to change. Within the first six months of operation, the busness is
expected to give $2000 as profit which expected move up with time. Before starting the
business, about $800 will be required upfront. This investement amount will be obtained from
partners as who will be willing to part of the investment. The rest of the funds for the running
of the business will be from personal savings to reduce the amount shared from the profits.
Before the start of the business, with a target investing $800, about 20% of this money is
from my savings.

Buy/lease:
Because of the limited resources available at the start of the business, Leasing will be the most
appropriate optiond for this venture. The lease period for the business will be renewed yearly
but as the business flourishes, the lease period will be increased to two years after which
buying process of a premise will be initiated. The facilities which will be in the lease include
the infrutructure as well as office equipments.
Organisation chart
Figure 1: Organisation Chart.
Management & ownership
Names of owners:
Sidhant Kumar, Jiaqui Cai, Alina Bhaidya, Nouman Ilyas, Bikesh Bhuju
Details of management & ownership:
The business is equally shared amongst 5 major stakeholders. Each stakeholder has 20% share
in the management, profit and loss in the businesss. The major stake holders also have
assigned department and sectors to lead in the business. Alina Bhaidya will be taking care of
the accounts with assistance from Bikesh Bhuju. Nouman Ilyas will be leading the marketing
segment of the company while Jiaqi Cai will be our mediator in between our suppliers.
Sidhant Kumar will be taking responsibility of the application and the IT involved in the
company along with help from Bikesh.

Experience:
The IT department in the company is being led by Sidhant who has completed his bachelors
degree in Information Techonology. Sidhant is an experienced individual as far as Digital
Marketing is concerned and will stand a crucial component of the business when it comes to
marketing the business to the outside world. Also, being a technical guy, the devices that will
be will used in the course of the running the business will be serviced and maintained under
his supervision. Sidhant is also a compent quality assuarance personnel who will be there to
ensure that the techgnologcal equipment used in the course of the running of the busness,
meets the required standard.
Key personnel
Current staff
Job Title Name Expected staff
turnover
Skills or strengths
Marketing/ Sales
Manager &
Cleaning Rep
Mr
Nouman
Ilyas
12-18 months Relevant qualifications in
Sales/Marketing. At least 5 years
experience in the industry. Award in
marketing excellence is an added
advantage. Mr. Noumanhas been a
digital Marketer which implies he is
convergsant with the modern
marketing trends in the global
perspective.
Information
Technology
Officer and
Cleaning Rep
Sidhant
Kumar
Stakeholder A good researcher as well as system
developer. His existence in the
organization will ensure that
Uptodate technological concepts are
applied. Also, Research skills will be
useful in researching new ways of
running the business.
Supply Manager
and Cleaning Rep
Jiaqai Cai Stakeholder Cai has a Degree in Procurement and
Supply management. He will be an
advisor as far as supply management
is concerned. caPossessing good
communication skills makes its
possible to interact with the clients as
a cleaning Rep.

Job Title Name Expected staff
turnover
Skills or strengths
IT and Finance
Manage and
Cleaning Rep
Bikesh
Bhuju
Stakeholder Bikesh is conversant with how
technology can be anabler in the
course of running a business. He has
Five years experience in a car
washing industry. Being a Cleaning
Rep is triggered by the good Public
relation skills.
Head of Finance
and Daily
Management
Alina
Baidhya
Stakeholder Alina posseses a Accounting Degree
with a 4 years experience. She has a
success score that proves relevant in
the contolling expenditures for the
business.
Required staff
Job Title Quantity Expected
staff
turnover
Skills necessary Date required
Cleaning
Rep
5 [6 -12
Months]
Prievious Cleaning
Experience would be an
advantage.
[November,
2018]
Office
Manager
1 [2-3 years] Excellent communication
skills. Dealing with
compaints and application
issues. Point of contact for
our customers.
[January, 2019]
Recruitment options
Recruitment advertisement will be coordinated through local paper and online advertisement.
The business is starting of with a smaller scale operation to ensure the trust in the future
forecast of the business. We will be hiring contractors under their ABN however when
demands increases we will upgrade our application where by contractors will be hired on an
online based portal. The portal will provide the verification of the person applying and will
also be manually verified in the back end by our office staff. Once
Training programs
The car cleaning contractors will be trained with our water-less vechile refresh training
module. The training module is expected to qualify the cleaning rep to perform the clean

within a certain amount of given time. The training module will make the rep more efficient
in terms of cleaning and will look to complete a standard clean of a sedan vehicle under 45
minutes. Since the training module is based on water-less cleaning technique making sure the
cleaning contractor attain the training is of high importance.
The training is to be facilitated by three of the stakeholders who have learned, practised and
expertise the methonds involved in the module (Oliveira, 2003). The three stakeholders are
Nouman Ilyas, Bikesh Bhuju and Sidhant Kumar.
Skill retention strategies
In order to ensure that our sub-contractors persist the most recent and existing skills we will
provide them will detail traning course which will be through another course provider. These
courses will be scheduled twice yearly with six months gap in between each (Ceausescu,
2015). Each contractor will be provided with a certificate after the completion of the course.
Each contractor will have an online login portal which will also have an online copy of their
certificate which can be shown when requested to display.
Products/services
Product/Service Description Price
Keyless Exterior
Refresh
This service includes:
1. Main exterior full refresh.
2. All mirros and exterior windows
cleaned
3. Wheel Clean and Tyre Shine
$39.00
Standard Exterior
and Interior Refresh
This Service includes:
1. All services included in keyless
exterior wash
2. Comprehensive Interior Vacuum
3. Interior Trum wiped and dressed
4. Boot Vacuum
$49.00
Comprehensive
exterior and interior
refresh
This service includes:
1. All services included in Standard
Exterior and Interior Refresh
2. Steering Column & Dash Detial
3. Interior trim wiped and dressed
4. Leather seat refreshing
5. Free Air Freshner
$69.00

Product/Service Description Price
Full Specific
Detialing(on call
service )
This service includes specific detailing of
certain items
[Price including
GST]
Market position:
The success of a product is determined by positioning, targeting, products, price, promotion
and place. Positioning refers to the way in which manufacturers create an image for their
product. Targeting involves making products that relate to the intended customers (Anon,
2012). Promotion includes all the means of making a product know to the customer such as
advertising and public relations.
Unique selling position:
Globalization is the expansion of markets and business from one country to another with the
intention of getting a wider customer base. Many companies strive to offer global service and
products to expand their businesses, acquire new markets, reach more customers and earn
more profits. Entering the global business must be enhanced by communication and products
strategies that bring about new global culture
Anticipated demand:
In the introduction stage of a product, the price is usually low to attract more consumers. The
company also engages in high promotion strategies to make it known in a new environment.
In the growth stage, the company focuses on targeting the potential customers and enhances
its distribution networks. In the next 6 months it is expected that the business will be able to
generate enough finances to sustain itself.
Pricing strategy:
The handover is also an important communication and a pricing strategy. The success of a
product is determined by positioning, targeting, products, price, promotion and place.
Positioning refers to the way in which manufacturers create an image for their product.
Targeting involves making products that relate to the intended customers. Promotion includes
all the means of making a product know to the customer such as advertising and public
relations.
Value to customer:
When a product has reached, maturity, it does not engage in product positioning as many of
the consumers have already known it. The prices are at their optimum, and the promotion
strategies are few. The customer becomes the greatest form of promotion. In the decline stage,
the price of a product goes down, and the promotion strategies are not as vibrant as before.

Growth potential:
When a product is in the last stage, termination stage, nothing seems to work out because all
the marketing components are at their lowest. The company then chooses to withdraw the
product from the market.
Innovation
Research & development (R&D)/innovation activities
The human resource department will have to find the correct blend of skills of the employees,
personality and motivation. Finding these skills and the correct combination of the same is
usually difficult given the pool of the many different applicants. HR software can also be used
in order to store the CVs and letters and to help in finding the best out of the many skills
available. Without this software it may become difficult for the department to sort out all the
many applications and be in a position to come up with the best out of the many. It may take
too much time for the same to happen and also resources. It is thus essential that the process
of recruitment is managed centrally and effectively so that all the data is reviewed and
comparison done for the different individuals.
Intellectual property strategy
Most people may think that the main task of human resource manager is recruitment of
employees; however, the main task revolves around retaining of the current workforce.
Employees are the main forces that hold the company and keep the productivity high by
providing their talents and experience. The company will also have invested a lot in
improving their skills.
Insurance
Workers compensation:
Every employee of the organization will be insured with a reputable insurance company as
they may get hurt in the course of work. Thus the company ensures that the employees have a
positive look on the compensation package it offers to them. The company puts emphases on
equity theory and thus makes the company to look at both the input that the company will put
in place and then compare it with the output that they will be in a position to gain at the end of
the period. While outcomes are those things that the people will get at the long run after
performing their duty well. Thus it is the packages like the salaries and the other incentives
and gifts which people receives for their work and the profits in which people are
compensated with.
Public liability insurance:
Because of the financial constraits the company will not at first have a public Liability
Insuarance.