BHM309 - Contemporary Hospitality Issues: Essay Plan, Semester 1 2018

This essay plan addresses contemporary issues within the hospitality industry, focusing on challenges faced by employees and management. It highlights the salary gap between hotel employees and those in other industries, which leads to dissatisfaction and poor customer service. The plan also discusses the lack of systematic management, failure to address corporate social responsibility, and the absence of motivational activities for employees. Ultimately, the essay argues that hotels must prioritize employee well-being to ensure customer satisfaction and overall success. Desklib offers a wide range of solved assignments and past papers to assist students in their studies.

Contemporary Hospitality Issues
Name of the student: Harjinderpal Kaur
Student Id: 100498597

2
ESSAY PLAN
Introduction
The hotel industry is among the best-selling service industries whose markets are
characterized by both a high demand and a high supply. Hotels provide accommodation, food and
other services to people who pay visits (Wachowiak, 2016). Although the hotel industry has
previously made some milestone achievements, there are more implementations that ought to be
made to ensure that the industry thrives in the verge of the modern trade turbulences. The modern
hotel industry faces many challenges which could be partially attributed to the inability to adjust to
well fit in the contemporary circumstances. The employees and customers are the most affected in
the industry. The problems encountered by the employees are usually directed to the customers.
The salary gap between the employees in the hotel industry and the employees in other
industries is rather questionable. Ideally, the relationship between the employer and the employee
determines how well the workers will treat the customers. Low salaries result in overall
dissatisfaction among the workers and hence poor services to the clients. A happy employee
results to a happy and satisfied customer. The salaries paid to the employees in the hotel
industries are way too low to cater for their needs. This results to organizational inefficiency which
is likely to keep off potential customers (Aragon-Correa, Martin-Tapia & de la Torre-Ruiz, 2015).
The management and human resource department in the hotel industry ought to be keener to
remain relevant in the highly competitive markets.
Hotels lack a reliable, systematic management system. Many hotels are too reluctant in
aspects such as understanding the needs of not only the employees but also the environments
within which they exist. All companies have a corporate social responsibility which dictates that
they owe a lot to their environments. The failure to cater for the social and environmental needs

3
ESSAY PLAN
has been a key contributor in the fall of many hotel industries. If the management acts right, all the
employee, environmental and social needs will be addressed (Deery & Jago, 2015). Poor
managerial skills frustrate not only the employees but also the other key business role players.
Under such circumstances, the development of the industry gets even more limited.
Lack of promotional activities in any company hinders the motivation among the employees
hampering overall development. If the employees lack motivation, they are likely to do less to build
their company. Well-performing companies offer incentives to their workers. This practice draws
the employees closer to the company making them feel like part of the company. When
undertaking their duties, such employees practice more perfection. Employees who are rarely
motivated remain vulnerable to managerial threats resulting to failure in their duties. Threats to fire
employees and failure to acknowledge and retain loyal and trusted ones keeps their morale low
(Ryan, 2015).
Conclusion
Employees in the service industry are undeniably the most vulnerable despite the fact that they
are a recipe for an ideal service production company. Hotels should strive to offer the best to their
employees if they desire a similar treatment for their customers. The ability to retain workers in the
hotel tells much about the managerial team. Customers tend to be excited with popular service
providers. Failure to retain employees thus translates to consequent incapability to retain clients.

4
ESSAY PLAN
References
Aragon-Correa, J. A., Martin-Tapia, I., & de la Torre-Ruiz, J. (2015). Sustainability issues
and hospitality and tourism firms’ strategies: Analytical review and future
directions. International Journal of Contemporary Hospitality Management, 27(3),
498-522.
Deery, M., & Jago, L. (2015). Revisiting talent management, work-life balance, and
retention strategies. International Journal of Contemporary Hospitality
Management, 27(3), 453-472.
Ryan, C. (2015). Trends in hospitality management research: a personal
reflection. International Journal of Contemporary Hospitality Management, 27(3),
340-361.
Wachowiak, H. (Ed.). (2016). Tourism and borders: contemporary issues, policies and
international research. Routledge.