Implementing CSR Activities: A Study on Black Lion Hotel's Project

This report examines a CSR project undertaken for the Black Lion Hotel, focusing on the implementation of CSR activities to achieve sustainable objectives. The project's aim is to assess the role of CSR in achieving competitive benefits within SMEs, specifically through a fundraising initiative for clean water and the development of water pumps in third-world nations. The report includes a project management plan with timelines, cost considerations, and communication strategies. A Gantt chart visualizes the project's timeline. Qualitative research, including a survey, was conducted to gauge opinions on CSR importance, the link between CSR and competitive benefits, and preferred CSR activities. The findings are analyzed thematically, and recommendations are provided to enhance CSR implementation within the hotel, including suggestions for practical strategies and accountability. The research concludes with a reflection on the value of undertaking such research to meet the project objectives.

MANAGING
SUCCESSFUL
BUSINESS PROJECT

TABLE OF CONTENTS
TASK 1............................................................................................................................................3
P1 Projects aims and objectives for Black Lion Hotel................................................................3
P2 Project management plan with covering aspects of time,cost,quality and communication...3
P3 Gantt chart to provide time frames........................................................................................5
TASK 2............................................................................................................................................6
P4 Small scale research by applying qualitative research method..............................................6
TASK 3..........................................................................................................................................16
P5 Research and data using appropriate tools and techniques..................................................16
P6 Recommendations................................................................................................................18
TASK 4..........................................................................................................................................19
P7 Reflection on values of undertaking research to meet objectives........................................19
REFERENCES..............................................................................................................................21

Illustration Index
Illustration 1: Critical path...............................................................................................................6

TASK 1
P1 Projects aims and objectives for Black Lion Hotel
Topic of research: “Implementing CSR activities within the organisation to meet
sustainable objectives”.
Background of the study: CSR is the most essential function for any type of organisation.
It supports the organization in attaining competitive advantages in the market by successfully
executing the CSR activities. It is adopted by the companies to sustain in the highly competitive
market. For that, it is necessary for the organisations to have understanding of CSR and its
significance. Additionally, it is expected that CSR activities are beneficial for the stakeholders
involved in the organisation and mainly for the employees of the firm (Caramela, 2016). The
present research is conducted for implementing the CSR activities of the selected SME
organisation named Black Lion Hotel for acknowledging the manner in which it tends to perform
its routine function and operations. As it is a hospitality sector it is required to match with the
regular changes occurring in the market so that it can meet the changing tastes and wants of
customers.
Aim: To critically assess the function of CSR activities for achieving the competitive benefits in
SME's – A Study on Black Lion Hotel. Thus the aim is to execute fund raising for clean water
and to develop water pumps in third world nations. The aim therefore is to provide clean running
water and assure that young children do not have to walk for miles for gathering water for their
family, rather that they will devote this time in their education and other developmental
activities. The final purpose is to raise funds for the development in third world nations.
Objectives:
 To research patrons regarding their viewpoints in this initiative and if they desire to or
not to pay some more.
 To undertake calculations for determining how much amount has been collected.
 To find out charity that the money raised will go to and than fulfil aims and objectives of
pub.
 To related with charity for receiving images and updates for how the money was taken in
use.

Research questions:
 Explain the importance of CSR in SME's?
 What is the relationship between CSR activities and competitive benefits?
P2 Project management plan with covering aspects of time,cost,quality and communication
Task Name Start Finish Duration (days)
Task 1 03/06/17 20/03/17
Task 2 03/07/17 16/03/17 1
Task 3 03/08/17 14/03/17 2
Task 4 03/09/17 04/03/17 3
Task 5 03/10/17 30/03/17 4
Task 6 03/10/17 24/03/17 4
Task 7 13/03/17 04/04/17 5
Task 8 13/03/17 22/03/17 5
Task 9 13/03/17 31/03/17 6
Task 10 14/03/17 31/03/17 7
Task 11 14/03/17 28/03/17 8
0
Table 1: Project activity
The above table show all the activity which is considered in this CSR project. Further this
activity assist Black lion hotel in carrying out corporate social responsibility in successful
manner. This all activity are shown below in critical path

P3 Gantt chart to provide time frames
The above critical path show that all the activities are highlighted in red colour which
means that each and every activity is important in order to completion of project on time. Further
if any activity is delayed then it impacts the result of project
TASK 2
P4 Small scale research by applying qualitative research method
Name:
Age:
Gender:
1) Do CSR depict an essential function to be applied in Black Lion Hotel in the present
competitive business scenario?
 Yes
 No

2) What is your opinion about the existence of a direct link between CSR activities and
Illustration 1: Critical path

competitive benefits?
 Yes, it exists. No, it does not exist.
3) Do you agree on the fact that to implement CSR is a primary responsibility of Black Lion
Hotel?
 Strongly agree
 Agree
 Neutral
 Disagree Strongly disagree
4) What problems are usually being faced by Black Lion Hotel that depicts a vital requisition of
implementing CSR?
 Employee's security and safety
 Child labour Rights of female employees
5) What type of CSR activities are preferred by Black Lion Hotel?
 Environmental measures
 Health related measures Women empowerment
6) How would you like to implement CSR activities in a practical manner?
 From voluntary organisation
 By giving financial support to the community based firms By arranging charity events
7) Who is the most accountable body for executing the CSR initiatives in Black Lion Hotel?
 Administration department
 Human resource department Leaders and managers
8) Suggest some additional strategies for CSR activities to be implemented in Black Lion Hotel?
 A different department for CSR
 Trust foundation
 Line department

Theme 1:Majority of the respondents support CSR activities which shows that it is an
essential function in Black Lion Hotel.
1) Do CSR depict an essential function to be applied in Black Lion Hotel in the present
competitive business scenario?
Freque
ncy
Yes 4
No 3
Interpretation: This can be interpreted that the above gained outcomes from the primary data
analysis in which most of the respondents are in favour of the CSR activities as an important
function which should be applied in the current competitive business scenario by Black Lion
hotel. This is basically with reference to gaining a competitive benefits in the market which is
full of dynamic variables which forces the wants and preferences of consumers which are to be
Yes No
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
4
3
Do CSR depict an essential function to be applied in
Black Lion Hotel in the present competitive business scenario?
Column E

met by the organisations. Therefore, four of the respondents agree upon this and three of them
are not in favour of this.
Theme 2: Most of the respondent have given their consent with the fact that there is a
direct connection of activities of CSR and competitive advantages
2) What is your opinion about the existence of a direct link between CSR activities and
competitive benefits?
Yes, it exists. 5
No, it does not exist. 2
7
Yes, it exists. No, it does not exist.
0 1 2 3 4 5 6
5
2
2) What is your opinion about the existence of
a direct link between CSR activities and competitive benefits?
Column E

Interpretation: This has been interpreted that the above stated data under which the respondents
were asked about the direct link between the two terms named CSR and competitive advantages.
For this it has been acquired that five out of seven respondent are agreeing upon this relationship,
while only two respondent are not approving with the fact that these two terms are related with
each other.
Theme 3 Almost all respondents are in favour of the fact that implementation of CSR in a
prime accountability of Black Lion Hotel.
3
2
1
1
3) Do you agree on the fact that to implemen
t CSR is a primary responsibility of Black Lion Hotel?
Strongly agree
Agree
Neutral
Disagree
Strongly disagree

3) Do you agree on the fact that to implement CSR is a primary responsibility of Black
Lion Hotel?
Strongly agree 3
Agree 2
Neutral 1
Disagree 1
Strongly disagree 0
7
Interpretation: It has been observed from the above data in which the respondents were
questioned if they agree on the fact that implementation of CSR activities is a prime liability of
Black Lion Hotel. Out of seven respondents three of them strongly favour with this fact. Two
respondents also agree with this fact that but not strongly like those three respondents. One
respondent is neutral with this fact, while one of them disagrees with it. There is no such
respondent who strongly opposes this fact.
Theme 4 Security and safety of staff is the most significance problem faced by Black Lion
Hotel with the viewpoint of heavy number of respondents.

4) What problems are usually being faced by Black Lion Hotel that depicts a vital
requisition of implementing CSR?
Employee's security and safety 4
Child labour 2
Rights of female employees 1
7
Interpretation: By referring to the above analysed data under which respondents were asked
about the usual problems faced by them in the hotel. In reference to this, four out of seven
respondent think that their safety and security is the most vital issue they are facing. This depicts
that the quoted hotel is having poor policies and measures for the safety and security concerns.
However two respondent have a belief that child labour is a vital problem for the hotel. Only one
of the respondents have concerns about the rights of female staff.
4 2
1
4) What problems are usually being faced by Black Lion
Hotel that depicts a vital requisition of implementing CSR?
Employee's security and
safety
Child labour
Rights of female employees

Theme 5: The environmental concerns as an activity for CSR in Black Lion Hotel is mostly
preferred by the respondents
5) What type of CSR activities are preferred by Black Lion Hotel?
Environmental measures 5
Health related measures 1
Women empowerment 1
7
Interpretation:
It has been interpreted from the above data analysis that majority of the respondents have a view
that environmental measures are the activities which are preferred by Black Lion Hotel mostly.
This depicts that the hotel is very much concerned about the protection of natural resources. One
of the respondents have a view that health related measures are preferred by the mentioned small
hotel. While one of them has an opinion that the hotel prefers activities for empowering women
as their CSR activity.
Health related measures
0 1 2 3 4 5 6
5
1
1
5) What type of CSR activities are preferred by Black Lion
Hotel?
Column D

Theme 6: Most of the respondents are favouring to arrange charitable events on yearly
basis to enforce CSR practically.
6) How would you like to implement CSR activities in a practical manner?
From voluntary organisation 1
By giving financial support to the community based firms 2
By arranging charity events 4
7
Interpretation: It has been interpreted from the above gathered data that majority of the
respondents are agreeing to arrange charitable events as an effective CSR activity. Only two
respondents have a view that the hotel should provide financial assistance to the community
based organisations. One of the respondent thinks that the cited hotel should prefer voluntary
organisations.
By giving financial support to the community based firms
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5
1
2
4
6) How would you like
to implement CSR activities in a practical manner?
Column D

Theme 7: The administration department is referred to be the most responsible body to
implement CSR activities in Black Lion Hotel.
7) Who is the most accountable body for executing the CSR initiatives in Black Lion
Hotel?
Administration department 3
Human resource department 2
Leaders and managers 2
7
3
2
2
7) Who is the most accountable body for
executing the CSR initiatives in Black Lion Hotel?
Administration department
Human resource department
Leaders and managers

Interpretation: It has been examined from the above collected data that most of the
respondents have a belief that the administration department of the mentioned hotel should
undertake the liability of CSR activities. Two respondent have a view that human resource
department should take this responsibility. And two of them have a different opinion that leaders
and managers should be responsible for the CSR activities.
Theme 8: Applying CSR strategies in Black Lion Hotel by aligning with trust foundations
is suggested by majority of the respondents.
8) Suggest some additional strategies for CSR activities to be implemented in Black
Lion Hotel?
A different department for CSR 2
Trust foundation 4
Line department 1
Trust foundation
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5
2
4
1
8) Suggest some additional strategies for CSR activities
to be implemented in Black Lion Hotel?
Column E

7
Interpretation: With reference to the above collected data, majority of respondents recommends
that the quoted hotel should alliance with a trust foundation for conducting CSR activities in an
effective manner. However, two of them have a view that the hotel should make a distinct
department for CSR activities. This can add to the expenditure of the hotel. Only one of them
thinks that line department should be involved CSR activities.
TASK 3
P5 Research and data using appropriate tools and techniques
This section focuses on methodologies which are being undertaken by the researcher to
carry out the study in a directional way. For this, it describes the below stated tactics of research
preferred by the surveyor: Research design: It is a type of plan taken in use for linking the research problems and
methods. They provide right direction and systematised procedure for conducting the
research. The techniques of investigation have influenced the outcomes of study and its
findings. There are several types of research design and methods which are taken in use
for study having their own merits and demerits (Mackenzie and et. al., 2012). The
application of research design and methodology is founded upon the aim and nature of
the investigation. In this chapter, the scholar will describe the several methods and
tactics for doing research to assess the function of CSR activities for achieving the
competitive benefits in SME's in context of Black Lion Hotel. It will also talk about
particular reasons of choosing the methods and designs of research for evaluating
problems in investigation (VanPatten and Williams, 2014). There are several types of
research designs named explanatory, descriptive and exploratory. Each of the type varies
from one another. Explanatory design just provides explanation of the study and do not
provides in-depth analysis. Descriptive design describes the title which is selected.
Whereas exploratory design is supportive in exploring new ideas and methods. For the

present study, descriptive research design is applied as it provides a deep analysis of the
title of research (Geerts, 2011). Research philosophy: It is also one of the essential tactics of the researchers for
choosing the most apt philosophy to carry out the investigation. It depicts necessary
assumptions of the researcher as these assumptions are based upon strategies of the
research. It helps the scholar in conducting investigation in a proper format (Williams,
2011). It provides a wide framework of the study which consists of beliefs and
understanding of different hypothesis, practices etc. Interpretivism and positivism are
two components of the research philosophy (Wildemuth, 2016). Positivism philosophy is
highly structured way and the results of study is identified by taking help of statistical
tools. On the contrary, interpretivism philosophy is based upon various beliefs and
values which provide clear justification of carrying out the research. Research approach: This is basically referring to the relevant formulation of study for
conducting a defined research by choosing inductive or deductive approach for the
research. Both the approaches are evident for highlighting the scope of study by either
broadening it or constricting it which is dependent on the chosen tactic. With reference
to this, the scholar in the present research has selected inductive approach for widening
the scope of the study (Riedl Davis and Hevner, 2014). Here the discussion will start
with a particular context of CSR and finishes with a generalised context. The qualitative
research technique prefers to collect data from the research. It has given a distinct view
to understand the study with a new perspective with the purpose of exploring new
theories and frameworks. For the present research inductive approach is very appropriate
to conduct the study as it is helpful for the investigator to evaluate the solutions of the
problem (Roberts, 2013). Data collection: This is for collecting a dependable set of data to conduct research of the
subject matter in a consistent way. For this, there are two leading measures to collect
data which are primary and secondary collection of data. In primary data collection, the
data is taken directly from the respondents of the research. It is done by the investigator
only to fulfil specific intent (Cozby and Bates, 2015). The data which is gathered from
this methods are original, fresh in nature and they are not gone from any type of
statistical methods. The key sources of primary data collection are direct observation,

focusing groups, surveys, interviews and many more. On the other hand, secondary data
is gathered from the well-established information of different sources like magazines,
journals, online publications, books etc. these methods are less costly as compared with
primary data collection methods (Tavakoli, 2012). Data analysis: Data analysis is a method of executing different statistical and logical
tools to evaluate gathered data, it not only addresses the questions of research but also
provides direction to collect data in the future. The techniques of data analysis are
undertaken for evaluating the collected set of data for which there are two imperative
measures (Pierre, 2012). They are qualitative and quantitative measures of data analysis.
The present research has showcased qualitative analysis of data. This is preferred over
quantitative analysis of data for referring the subjective nature of the research title
along with a supportive context of this measure. Research limitations: There are some limitations for the researchers to conduct a
defined research. They are generally time and funds. Thus it is essential for the
researcher to conduct the investigation with a planning to finish the research in the
desired time frame and with a defined allotment of funds (Lather and St. Pierre, 2013).
 Ethical concerns: This is also one of the dilemma of the investigator while carrying out
the research with a primary liability of taking preceding approval of the respondents to
volitionally take part in the research. They should not pressurised to take participation in
the investigation (Wildemuth, 2016). Along with this, some other ethical consideration
are to prefer authentic sources while researching data and information.
P6 Recommendations
As per the above carried out study, it can be said that CSR is a necessary activity for the
cited organisation. Moreover, quoted hotel i.e. Black Lion is required to make some
improvements in its policies related with CSR initiatives. Further, there lies a relationship
between competitive advantages and CSR activities. Additionally, appropriate budget has to be
allotted for CSR activities. There are numerous strategies which can be applied through which
improvements can be made in the operations of the mentioned hotel:
1. Steps should be taken for considering focus programs. If there are various types of
causes, then it is tough for the hotel to manage it in an effective way.

2. Mentioned hotel can arrange charitable events on yearly basis which can prove to be
effective CSR strategy. Along with this, hotel can also take initiative by taking help of
voluntary organisations.
3. Employees are the most valuable assets for an organisation. This is because they directly
communicate with the customers. They are the only ones who presents the products and
services to the end users. With reference to this, all the strategies in the hotel should be
executed after they are communicated to the staff. This will inspire the employees and a
feeling will be generated in them that they are an essential part of the organisation. Also
they should be informed regarding the changes which are to be implemented in the
organisation.
4. The staff of the hotel can be inspired for taking participation in voluntary works with
their working hours. Moreover, CSR in a very crucial function for business and thus the
top management of Black Lion Hotel can recruit employees for dealing with issues of
CSR.
5. For effective and successful implementation of CSR activities, the top managers of the
hotel should communicate information on its stakeholders. These stakeholders can be
employees, consumers, partners and society.
6. The top management of cited hotel has to design strategies which enables it to decrease
the rate of waste. For this it can provide employees with suitable equipments and tools.
Also it can introduce new technology for delivering high quality services to its customers.
Apart from this, employees should be facilitated with training for making them know and
understand their roles and responsibilities and assuring that rates of waste are decreased.
7. Safe and cordial working environment has to be promoted so that staff has trust and
confidence in the firm. Through this a strong customer base can be developed.
8. Upgraded and advanced technology can be taken in use so that contribution made by
employees can be made more effective and high standard services can be delivered to the
customer. With this, the top management will be able to utilise its available resources in
an efficient manner which in turn will reduce wastage. There are several firms which
delivers the customers with same products and services. Customer take use of of products
and services and makes them to get contented. With the execution of these strategies,

management will become capable in delivering high quality services to its customers
which will lead to higher profits.
TASK 4
P7 Reflection on values of undertaking research to meet objectives
For the purpose of carrying out this research in an effective way, there are various types
of research methods which are applied for completing research. I identified that organisation
required to design a plan which has to be appropriately scheduled and supervised. Further, there
should be goals and objectives made for making further steps to meet them. Then there is a need
for forming a Gantt Chart which enables to make a list of the activities which are to be
performed. I recognized that there are two set of strategies which are helpful for collection of
data. These are primary data and secondary data. When the data is gathered, then it has to be
assessed and it is done by taking help of thematics which consists of tables and charts. By
carrying out these methods, I have improved my understanding. For implementation of the entire
research, I identified that there are two types of techniques. These are qualitative and
quantitative. Both are necessary but for this particular study qualitative technique is being
preferred. Moreover, the strategic tools such as Z tests is being taken in use. Along with this,
there are distinct types of approaches which are utilised in the study. These approaches are
deductive and inductive. Both the approaches are supportive enough in conducting the
investigation in an effective way.
I faced some difficulties while making Gantt Chart. There are various type of activities
which are to be developed. By taking help of different sample and practices I was capable to
form an appropriate Gantt chart. Moreover, there are various set of questionnaires designed
which are supportive in knowing the views and opinions of people for CSR. It is necessary to
present the study in an effectual manner. For this motive, it is essential to take into consideration
the varied types of tools and methods which enables to present the data in an effective and
efficient manner. Also, I faced difficulties in development of proper analysis and to determine
the suitable solution for the problem. By practising and consulting the samples I was able to
understand the findings, analyse them and present in an appropriate manner. There were some
cases in which findings were very close which led to take proper solutions. By conducting
appropriate analysis, it was helping in making suitable results for the research title. By

approaching several articles and research papers, it helped me to understand them which in turn
improved my skills. In this manner I was capable to develop and improve my understanding and
knowledge with the help of the present study which was carried out in an impressive manner.
REFERENCES
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Mackenzie and et. al., 2012. The value and limitations of Participatory Action Research
methodology. Journal of Hydrology, 474, pp.11-21.
Pierre, E.A.S., 2012. Post qualitative research. Collecting and interpreting qualitative materials,
p.447.
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intensifying the discussion on methods, tools, and measurement. Journal of the
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Tavakoli, H., 2012. A dictionary of research methodology and statistics in applied linguistics.
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