Project Report: CSR Impact on Charlotte Street Hotel's Sustainability

This report provides a comprehensive analysis of the impact of Corporate Social Responsibility (CSR) on the Charlotte Street Hotel. It begins with an introduction to CSR and its importance for business sustainability and competitive advantage, setting the aim to evaluate the role of CSR in achieving competitive advantage for the hotel. The project includes a detailed project management plan covering cost, time, and communication aspects, and utilizes a Gantt chart for time frame visualization. The research employs qualitative research methodologies, including a survey to gather data on various themes related to CSR, such as its benefits, relationship to competitive advantage, and the hotel's responsibilities. The report analyzes the research data using appropriate tools and techniques, presenting the findings through interpretations and frequency analysis. Recommendations are provided based on the research findings, reflecting on the value of undertaking the research to meet the objectives. The report concludes with a summary of the key findings and their implications for the Charlotte Street Hotel.

Managing
A
Successful Business
Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aim and objectives for Charlotte street hotel.............................................................1
P2 Project management plan with covering the aspects of cost, time and communication........2
P3 Preparing Gantt Chart for providing time frames..................................................................4
TASK 2............................................................................................................................................4
P4 Small scale research for carrying by applying qualitative research methodologies..............4
TASK 3..........................................................................................................................................14
P5 Analysis research and data using appropriate tools and techniques....................................14
P6 Communicate appropriate recommendations......................................................................15
TASK 4..........................................................................................................................................16
P7 Reflection on the value of undertaking the research............................................................16
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18
Illustration Index
Illustration 1: Research Project........................................................................................................3
Illustration 2: Gantt chart.................................................................................................................4

INTRODUCTION
Corporate social responsibility (CSR) is a policy which should be focused by every
company. It includes all the ethical standards, code of conduct which are followed by a firm.
Every organisation follows this policy to see their activities which are performed by the
employees in an ethical manner or not. The aim of the study is to analysis the aim and objectives
for Charlotte Street hotel (Tarone, Gass and Cohen, 2013). It describes the project management
plan with covering the aspects of cost, time and communication. By producing the Gantt chart, it
helps in providing time frames. In addition to this, small scale research also applying in
qualitative research method. At last, data analysis and interpretation has also been done in this
report. With the use of reflection, it provides the value which are undertaken in the research to
meet the objectives.
TASK 1
P1 Project aim and objectives for Charlotte street hotel
Topic: "Impact of CSR on functional areas to promote the sustainability and profitability within
an organisation."
Background of Study
It is important for every organisation to adopt the policy of corporate social
responsibility. CSR is a process by which company can analyse its actual level of performance so
that it can easily survive in competitive market. It can be said that it is necessary for every
organisation to understand the importance of CSR for acquiring growth by implementing it in
their day-to-day operations (Simonsohn, Nelson and Simmons, 2017). It is essential for the firm
to understand the way by which employees get benefited with the use of CSR activity. It also
explains the role of Charlotte Hotel, can implement this activity for their financial sustainability
and competitive growth. The aim of the study is to analyse the importance or impact of
Corporate Social Responsibility to achieve the growth and competitive advantage within an
organisation.
Aim: To analysis and evaluate the role or impact of CSR activities in achieving competitive
advantage- A completer study on Charlotte Hotel is done.
Objectives
1

 To estimate the impact or importance of Corporate Social Responsibility in today's
competitive world.
 Determine the relationship between CSR activity and competitive advantage (Perner,
Citerio and Joannidis, 2015).
 Find out the appropriate strategies by which a company can get the competitive
advantage by using CSR activity.
Research Question
 Define the impact or importance of CSR activity in today's world?
 Analysis the difference between CSR activities and competitive advantages?
P2 Project management plan with covering the aspects of cost, time and communication
2

Illustration 1: Research Project
(Source: Mackey and Gass, 2015)
3

P3 Preparing Gantt Chart for providing time frames
Illustration 2: Gantt chart
(Source: Lushey and Munro, 2015)
TASK 2
P4 Small scale research for carrying by applying qualitative research methodologies
Name:
1.) Is CSR beneficial for Charlotte Hotel in today's time?
 Yes
 No
 No Idea
2.) Are there any relationship between CSR activity and competitive advantage?
 Yes
 No
3.) Is implementing a CSR activity is a responsibility of Charlotte Hotel?
 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree
4.) Which type of problem the Charlotte Street Hotel is Facing?
4

 Right of Women
 Children Work
 Safety of employees
 Employee's level of performance
5.) What CSR initiative will be undertaken by Charlotte Hotel?
 Health
 Environment
 Empowerment of women
 Safety of employees
6.) How will Charlotte Hotel implement CSR initiatives?
 By providing financial support to the society
 Organizing charity
 Voluntary Organisation
 Education Facility
7.) Who plays an important role for implementing the CSR activity at Charlotte Hotel?
 HR Department
 Board of Director
 Administration
 Manager
 Workers/Employees
8.) Recommendation of appropriate strategies for implementing the CSR activity in Charlotte
Street Hotel.
 Line Department
 Foundation Trust
 NCO
 Separate Department
Theme 1: CSR is beneficial for Charlotte Street Hotel.
1.) Is CSR is is beneficial for Charlotte Hotel
in today's time?
Frequency
Yes 10
5

No 3
No Idea 2
Yes No No Idea
0
1
2
3
4
5
6
7
8
9
10
Frequency
Interpretation: As per the above calculations the CSR is the beneficial for Charlotte Hotel in
current time. The reasons as per the survey conducted on the 15 respondents out which 10 are in
favour. These respondents shows the positivity in this context. 3 respondents are in against and
shows the unfavourable interest. There is no exact decision made by 2 respondents in favour or
against of this context. The conclusion is made as per the majority given in the favour of this
context that the Hotel is beneficial with the help of CSR activities.
Theme 2: There any relationship between CSR activity and competitive advantage?
2.) Are there any relationship between CSR
activity and competitive advantage?
Frequency
Yes 12
No 3
6

Yes No
0
2
4
6
8
10
12
Frequency
Interpretation: This Hotel has the major competitors throughout the world, the respondents
gave their preferences in this context. There is also majority wins 12 respondents are in favour
and only 3 are in against. Respondents who are in the favour and they believe that there can be
relationships between CSR and the competitive advantages.
Theme 3: CSR activity is a responsibility of Charlotte Hotel
3.) Is implementing a CSR activity is a
responsibility of Charlotte Hotel?
Frequency
7

Strongly Agree 4
Agree 6
Neutral 2
Disagree 2
Strongly Disagree 1
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
0
1
2
3
4
5
6
Frequency
Interpretation: There are mixed reviews from the 15 respondents. The CSR activity is the
responsibility of Charlotte Hotel. 4 respondents are strongly agree with this context. They
believe that this action should be taken in consideration. 6 respondents are agree with this but not
in strong favour. 2 respondents are neutral to this according to them the action should be taken or
should not be taken it can not affect the functioning of this Hotel. 2 respondents are in against
and they totally disagree with this theme. They believe that there is no need of this activity to
improve the operation of this Hotel and 1 respondents is strongly disagree with this context.
Theme 4: Type of problem the Charlotte Street Hotel Facing?
8

4.) Which type of problem the Charlotte Street
Hotel Facing?
Frequency
Right of Women 4
Children Work 4
Safety of employees 5
Employee's level of performance 2
Right of Women
Children Work
Safety of employees
Employee's level of performance
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Frequency
9

Interpretation: As per the above mentioned theme there are mixed reviews on the problem
the hotel is facing. This are observed by the 15 respondents on several issues. 4 respondents has
faced the problems related to woman rights in the hotel premises, this can be misbehaviour of the
other guests or the employees. 4 respondents believes that there is child labour in the Hotel
premises. It should be change as to improve the goodwill. The 5 respondents believe that there
can be strong action taken in favour of employee safety. 2 respondents believes that there can be
improvement in the performance of the employees.
Theme 5: CSR initiative will be undertaken by Charlotte Hotel?
5.) What CSR initiative will be undertaken by
Charlotte Hotel?
Frequency
Health 4
Environment 6
Empowerment of women 2
Safety of employees 3
Health
Environment
Empowerment of women
Safety of employees
0
1
2
3
4
5
6
Frequency
10