Strategic Analysis of Bondi Winter Magic Event Policy (EVN301)

This report provides a comprehensive analysis of the Bondi Winter Magic event policy, focusing on its strategic aspects. The report begins with an introduction to the event concept, which involves creating an ice-skating rink and other winter-themed activities to cheer up local residents during the cold winter season. It then delves into stakeholder analysis, identifying key parties such as the Waverly Council, local residents, cultural and historical representatives, and environmentalists. The report further examines event execution, including activities like history walks, marches, and cliff walks, and discusses how the event appeals to its target audience. Feasibility is assessed by considering economic, social, and environmental factors, alongside marketing strategies. The report also includes a SWOT analysis to evaluate the event's strengths, weaknesses, opportunities, and threats. Part B provides a strategic analysis, exploring the background of the event, objectives of the council, and both positive and negative impacts. The report concludes with a discussion of support from the local council and overall conclusions about the event's strategic value.

Running head: EVENT POLICY
Event Policy
Name of Student:
Name of University:
Author’s Note:

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Table of Contents
Part A..........................................................................................................................................................3
Introduction.................................................................................................................................................3
Event concept..............................................................................................................................................3
Stakeholders analysis...................................................................................................................................5
Event execution...........................................................................................................................................6
History walk and marches.......................................................................................................................7
Appeal to target audience........................................................................................................................7
Cliff walks...............................................................................................................................................7
Feasibility....................................................................................................................................................8
Activities.................................................................................................................................................9
Marketing................................................................................................................................................9
Event feasibility.........................................................................................................................................10
Funding of event and SWOT.................................................................................................................10
Swot.......................................................................................................................................................10
Part B: Strategic Analysis..........................................................................................................................12
Background of the event............................................................................................................................12
Introduction...............................................................................................................................................12
Objectives of council.................................................................................................................................12
About the event.........................................................................................................................................13
Negative impact.........................................................................................................................................14
Positive impacts.........................................................................................................................................14
Support from local council........................................................................................................................17
Conclusion.................................................................................................................................................17

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Part A
Introduction
The event that has been selected is the Bondi Winter Magic event. This is one of the most
mesmerizing events that open a huge plethora of interesting activities for visitors of all age group
and preference pattern. This event will take place under the collaborative effort of the Bondi
Chamber of commerce. It is a nonprofit seeking event that is directed towards a social cause.
This event will make sure to satisfy all the objectives of the Waverly council on and during the
course of its operation.
Event concept
The Bondi Winter Magic event is for helping the local residents of Bondi, to become
cheered up during the cold winter season. The main motif of this event will be to create the
artificially ice skating rink, so that the natives can enjoy. It will be conducted at Northern
beaches of the Bondi district. it is a beautiful place having many seas coming and joining at the
same place.
This event is carried only keeping in mind the needs of the local people. It is created as a
joint effort by the Bondi chamber of commerce and the Waverly council. This event is approved
by the residents of the localities of Bondi and they realize the act that is an event is conducted for
their overall welfare. This event does not only have the objective of money making in their
minds. They make sure that they are being able to give a boost to the culture and the heritage of
Bondi.

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Stakeholders analysis
The stakeholders will be all the members involved in the ice skating rink activities taking
place at the Northern beaches of the Bondi winter magic events. As it is a large event there will
be the involvement of many of the stakeholders. The initial stakeholders will be the members of
the Waverly council who will be looking after the policies and the procedures in which the entire
event will be conducted, organized and followed. The other stakeholders will be the members of
the local residents of the Northern beaches of the Bondi district who will be joining in that event.
The other members can be some chairpersons or members of the cultural and historical touch
who will be helping to add the historical and the cultural tinge to the show. Apart from this, the
other stakeholders can be the environmentalists who will be able to talk about the environmental
policies that are to be followed for keeping the environment clean and pollution free during the
ongoing of the events. There will also be some of the stakeholders like the ice skating rink game
supervisors. The targeted customers are mainly the children, the young adults.

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Northern beaches in Bondi
Event execution
This is also not merely an online event but this event is having a physical location. It is
conducted every year in Sydney’s Bondi district. This also makes a huge appeal to a large scale
of population. This event is one of the most important and popular events as it are directed
towards manifold purposes. On one hand, it is concerned with providing a mesmerizing
experience to the residents of the Bondi district during which they can view and experience all
the ice staking activities (Kragh, 2014). It will be conducted at the Northern beaches in the Bondi
District.

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History walk and marches
Apart from them, the aged people will also be a well-targeted group of customers who
will be enjoying the touch of the history and the culture that will be displayed during the marches
and the walks. These walks will be mainly directed towards the visits to the museums, temples
and the other historical or educational places. So, it is evident that this event is directed towards a
social cause as well. It can be reached by doing an extensive survey and then taking the
necessary arrangements. They can use the best advertising and social platforms for taking the
news of their events to the common public. They have their websites to display the date, time,
location and the details of the events that they will be conducting in their event of the coming
year that is 2018. The targeted customers are the youngsters who can access the internet and the
website. They will be able to check and get the details immediately.
Appeal to target audience
The targeted group will enjoy this event because there are many interesting events that
will take place. This will be the time of winter and the time of snow as well. Snow is the time
happiness and merrymaking for all. This event will have the free skate hire activities that will be
a huge entertainment for the kids. There will also be many skate classes. This is one of the major
attractions that will attract many kids and teenagers who will be happy attending the classes.
There will also be the ice Hockey descriptions as well. The elders will like the event as there will
be many cultural and historical walks and marches as well. This will be helpful for those students
who enjoy learning about the history and the culture.
Cliff walks
The cliff walks are also one of the most important aspects of this event. It helps in
showing to the employees a beautiful and mesmerizing view of the natural surroundings. These

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walks will help in showing the beautiful sites of the Bondi district. The walks are conducted
under the specialized and expert guides who will direct the people towards the sound of the sea
waves, the cliff tops, the beaches and other such natural beauties.
The location is the nearby areas of the Bondi beach that is in Sydney. This will perhaps
be the very nearby and feasible location for all the visitors. The Bondi Beach will be a very
feasible location as this is surrounded by many beautiful natural sites that will be enjoyed by the
people. They will also enjoy the sounds of the waves by the seaside while enjoying the walks,
the music, art and cultural shows along with the walks and marches.
Feasibility
The event will be possible to be conducted by following the economic, social and
environmental aspects because it will be conducted in accordance with the objectives of the
Waverly council. They will be following all the rules. The rules include the maintenance of legal
codes of conduct, the environmental sustainability plans, proper method of approval and all the
rest. They will also contact the investors and the sponsors that will invest the needed amount of
capital.
Some of the facilities that must be made available are making the rooms available at an
affordable price so that people can accommodate themselves. The number of hotels must be
increased so that it can accommodate the greater number of tourists both from the national and
the international basis. The transportation facilities must also be increased. Though the tourists
can easily travel there, by availing the train and the bus routes hut still there has to be a number
of transportation options. They can also start launching some vehicles for carrying the passengers
from the airport or from the bus stoppages to the direct spot of the event. This will help in

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reducing the hassle that the tourists often face when they come to the event for the first time.
There will also be some health check-up facilities or some doctors kept ready at the event site for
the children or any of the other visitors.
Activities
This is because the event will be having many skating activities. Many children or
teenagers will be taking part in these skating activities. So it can happen that somehow they get
some mild accidents or are wounded n the course of the activities. So in such emergency cases, a
doctor or some kinds of medical help is of utmost importance. There has to be a proper safety
kept for all the visitors especially at the seaside. This will be useful in avoiding the chances of
accidents.
It will take about a time of 6 months to get the approval and make all the necessary
arrangement for putting up the show. Time will also be needed for the purpose of finding the
experts who will be acting as the tour guides during the cliff walks or the historic marches.
Marketing
The event marketing will mainly be done through the internet that is the website and the
WebPages as well. The advertisements can also be done through the pop-ups in any of the social
networking sites like the facebook, the twitter, Instagram or any other such kinds. This will be
one of the good sources of communication as the majority of the host community or the target
customers are the teenagers who have a good interest in the sports and the games. So it is a fact
that they will be attached with the modern digital means of communication. The communication
will also become very fast and easy through the modern digital methods of communication.

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Event feasibility
Funding of event and SWOT
Swot
 S- The strength of this event is that it is having a
very good appeal to the people. This is because
their purpose s to provide a wide range of games
and snow sports like ice skating to the visitors.
Along with this, they will also provide many
music, art, and cultural shows. This will be an
educational event as well.
 W-the weakness is that it may not be
able to give a comfortable
accommodation, health, food
facilities for the visitors. These
facilities must be given in plentiful
amounts. This will help a lot in
attracting the visitors.
 O-the opportunity is that they must utilize the beautiful
sights and sounds that they have around them. They also
have a very good concept for conducting the event. They
want to attract the children towards some of the very
good ice skating activities and free classes. At the same
time, they also have the plan of making a very
educational and cultural event as well. They will also
conduct many of the cultural events like the music show.
 T-the threat is that there can be many other events
being conducted at many other places. The
organizers of these events can also use all the
necessary strategies that will make their event a
success. This can attract the visitors and they
might switch their attention from this Bondi
winter magic show to the other events (Sappey,
2014).

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The event will be sponsored by taking the help of sponsors and also the ticket sales. As it
is a very good and a major event, the ticket sales will be on a large scale. The price of those
tickets, however, has to be kept at an affordable price so that it can be afforded by all. This will
encourage a number of people to buy the tickets.

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Part B: Strategic Analysis
Background of the event
The event that is talked about in this essay is the winter magic event at the Bondi
district. This is an event that is done under the joint collaboration of the B on do chamber
of commerce and the Waverly council. This event is organized for various purposes. It is
not only hinted at providing the joy and entertainment to the tourists coming from
different parts of the nation but also at protecting the local rural culture and the heritage.
One of the major attractions of this even is the ice skating rink activity. Apart from this
they have many cliff walks, natural and eco tours that help the tourists to get the taste of
the local culture. This is also an effort to maintain the rich heritage and the natural gifts of
the Bondi district.
Introduction
This has to be kept in mind that the event which is being carried on must be in
accordance with the Local council policies that is the Waverly council. The objectives of this
council will be followed at each and every event (Mantei, 2016). This is because the event is
directed at making the lives of the local residents easier.
Objectives of council
 Environmental Sustainability

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 Providing employment opportunities to the local people
 Maintaining proper legal procedures
 Utilizing the space in winter and leaving it empty during the summer season
 It must be a nonprofit seeking event
 It must be conducted under the joint and collaborative effort
 Must be an effort to preserve and promote art. Music, culture.
 Transparency about the description of the activities of the event
About the event
The objective of this event is that it will comply with the social, cultural, strategic and the
environmental directions. This event will have a great devotion towards making the people aware
about the rich cultural heritage of Bondi district. They will be conducting many walks and
marches that will help in making the visitors get a view of the heritage sites. This, in turn, will be
a very good advancement towards the field of academics and culture (Booth, 2016).
This event also gives a very clear and transparent description of all the events that will
be carried on. All these news will be reflected on the websites and the web pages that will help in
making the visitors get a very clear idea about the events that will be taking place. It gives a
detailed description of the marches and the walks that will be carried on. It also gives the
description of nature walks called the cliff walks that will help in making the visitors know about
the beautiful natural sounds and sites that surround the place (Getz & Page, 2016).
The other objective is providing the proper control measures so that the activities
that are being conducted at the event do not cause any harm to the residents of the Bondi
district or to the environment as a whole. Efforts are to be taken so that the materials being