LearnEnglishUK: Business Communication Theories, Barriers, Report

This report provides an overview of business communication, exploring various theories such as Cognitive Dissonance Theory, Actor-Network Theory, Communication Accommodation Theory, and Adaptive Structuration Theory. It also identifies common barriers to effective communication, incl...Read More

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Effective communication can be referred to as the exchange
of information, intention and emotions which is clearly
conveyed and the other is able to hear and understand the full
meaning of what is being communicated. It is the ability to
convey the information effectively and efficiently. In order to
effectively communicate, an individual must possess the skills
of listening, stress management, non-verbal communication
and many other There are many barriers to communication
which makes ineffective communication. This report shall
deal with the theories of communication, barriers to
communication and how to overcome those barriers to
effectively communicate.
Actor-Network Theory explains that tangible or intangible factors
are equally contribute in the success of technological innovation
and technical knowledge provider. These theory focuses on
network formation and contribution of these networks to success.
It is clear that that no individual solely responsible for the
innovation of the technological world. Hence there is a combine
contribution of individual and network for achievement of the
success.
Communication is a Latin word which means exchange of ideas
facts and feeling through speaking, writing, or using other
medium. It is the relationship that create the interaction
between participants.
Business communication
Introduction 1. Cognitive Dissonance Theory 3. Actor-Network Theory (ANT)
This theory based on how people adjust or accommodate their
own styles to others. These changes in verbal and non-verbal
styles are done by two methods: divergence and convergence.
Divergence is conducted to identifying the group identity by
connecting to them or talking to people. This theory is often
used by the groups who have strong cultural or grouping pride.
These people are very strict to follow to their culture, values
and traditions. Convergence theory is used by the powerless
personality for social approval and focuses on matching their
communication styles of the person by whom individuals are
talking to. It enhances the compatibility between the
individuals. This theory helps in performing the strong
prospective of the individuals and social groups.
2. Communication Accommodation
Theory
4. Adaptive Structuration Theory (AST)
Different social groups and organisation set the rule bar
which is called structural formation of activities and that
need to follow by every individual. These structures form
social system which influence the life of their own.
Quality of the structure affects the decision making of the
groups and organisation, and decision also effect the
artefact of the formation. If the formation of the rules and
regulation is not proper or creating hurdles in the decision
making then it will affect the structure.
General theories of
organisational communication
Communication is a Latin word which means exchange of
ideas facts and feeling through speaking, writing, or using
other medium. It is the relationship that create the interaction
between participants

Barriers of communication in
LearnEnglishUK
Cultural barrier- It refers to the behaviour of people which
people do not accept easily. Under this barrier, the sign of
belongingness is not there and the behaviour of people differs
from each other which becomes a barrier of communication
between different individuals. If the people do not accept the
behaviour of each other it becomes barrier.. The students in
LearnEnglishUK faces this barrier as the teachers and students
belong to different culture and possess different behaviour so
they are unable to understand what is being communicated
which becomes barrier in their communication.
Language barrier- Under this, the people do not understand the
feeling, expression or buzz words behind the communication. It
is the most common barrier where people from different
languages are unable to communicate effectively due to
inability to understand the jargon, expression or words of others.
The students and teachers face this barrier due to inability to
understand the language of other as they are unfamiliar with
other people's words.
Physical barriers- Under this, the individual faces this barrier
due to many factors which includes noise, faulty equipments,
closed doors and many other. The students in LearnEnglishUK
faces this barrier due to ineffective physical infrastructure like
broken windows, noisy environment, poor infrastructure etc.
which acts as barrier to their effective communication and
listening as to what teacher is delivering to the students.
Psychological barriers- These include the psychological or
mental issues which become barrier in effective communication.
It includes stage fear, phobia, speech disorder, depression and
many other factors which are behind this barrier. These act as
uneasy way of communication where people tend to deliver
their information ineffectively (Khan and et. al., 2020). The
students in LearnEnglishUK faces this barrier as they are unable
to speak in public with each other.
Company strategies to overcome
these barriers
In order to overcome these barriers, the LearnEnglishUK
can use the following strategies so that a well effective
communication channel is build in the school so that the
students and staff members feel easy in communicating
with each other. These strategies are discussed below-
Verbal communication strategies- These include the
strategies like limit the distractions between the
communication like shut off the computer or keep the
mobile phone away so that these distractions do not
prohibit the individual from being mentally present. The
staff members of LearnEnglishUK must encourage
students to participate in public speaking so that their
confident is built. Another important strategy under this is
to acknowledge what others are speaking so that effective
communication can be done. Listening to others through
facial expressions or other things is a very important thing
while verbally communicating.
Active listening strategy- This is the most important
strategy for effective communication as it builds interest
while delivering the information. It must include small
verbal comments while communication as it works as
encouragement for the speaker to continue the speech and
make them aware that the audience is listening. The
audience must also not interrupt when other is speaking so
that respect is shown to the speaker. The students in
LearnEnglishUK must listen to the teachers and other staff
attentively so that attention is given to what is being said.
Nonverbal strategies- In order to effectively communicate,
the staff member of LearnEnglishUK must use this
strategy so that effective communication is build. It must
include the following things like correct body language
which must match with what is being delivered, correct
tone of voice in order to build interest, maintain eye
contact so that attention is given to what is being delivered
so that active communication is established between the
students and staff members. These non-verbal strategies
help in effectively delivering the information to the
listeners.
Awareness of cultural influences on
communication and negotiation
Conclusion
It is concluded from the above report that effective communication is
the key to manage the work in an organisation. There are many
theories which help in building the effective channel of
communication which includes adaptive structuration theory, actor
network theory, communication accommodation theory and the
cognitive dissonance theory. The LearnEnglishUK faces many
barriers of effective communication which becomes hurdle in
communicating with the people and students.
The culture of any place plays an important role in creating a healthy
environment. The organisation must work on creating the cultural
awareness so that all must get familiar with the environment. Lack of
awareness of culture may result in demotivation for the students so
the staff members of LearnEnglishUK must work on creating cultural
awareness so that students get familiar with the environment of the
school and do not feel homesick while studying. The school must
organise such activities which must spread cultural awareness so that
effective communication channel is build and students feel familiar
with the environment.
References
Argenti, P.A., 2017. Strategic communication in the c-
suite. International Journal of Business
Communication. 54(2). pp.146-160.
Boarcăs, C., 2017. BUSINESS COMMUNICATION IN THE
INTERNET AGE. Economics, Management & Financial
Markets. 12(2).
Gesell, C., Glas, A.H. and Essig, M., 2018. Business-to-Business
communication in a dynamic environment: A systematic
adductive analysis referring to ramp-up
management. Journal of Business-to-Business
Marketing. 25(4). pp.339-355.