Communication Barriers, Theories, and Cultural Awareness in Business

This report delves into the critical aspects of business communication, exploring effective strategies for overcoming communication barriers and the significance of cultural awareness. It begins by introducing key communication theories, including adaptive structuration theory, cognitive dissonance theory, and communication accommodation theory, providing a foundation for understanding communication dynamics. The report then outlines practical strategies for improving communication, such as being aware of body language, maintaining good posture, using appropriate tone of voice, maintaining eye contact, and avoiding interruptions. Furthermore, it emphasizes the importance of cultural awareness in global business settings, highlighting practices like training for global citizenship, practicing good manners, and developing cross-cultural understanding. The report concludes by underscoring the impact of cultural awareness on building strong relationships, making sound decisions, and fostering successful business outcomes. The report provides a comprehensive overview of how to improve communication in the workplace and globally.

Business Communication
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CommunicationPhysical barrier

Effective communication theories
Introduction
Communication is significant reflected as one of the most
important concept which shows an ability to work with
the best out of ability in an organisation and build the
relationship between people (Ali, Yaseen and Ahmed,
2019). The report includes communication theories,
Effective strategies for overcoming the communication
barriers and at last the importance of cultural awareness.
Effective communication theories
An effective communication is one of the processes of
ideas, thoughts, information and knowledge so that the
intention or purpose must be fulfilled in the best possible
manner. In a simple term, the presentation of views is a
best way to be understood by the receiver. Some general
theories of the communication includes
 Adaptive structuration theory: The organizations
and group create resources and rules that define
structures. The theory suggest that the structural
quality affects the decision making process and
the decisions affected the businesses.
 Cognitive dissonance theory: This theory shows
the psychological conflicts which gives a result
from holding two contradictory or incompatible
beliefs and attitudes.
 Communication accommodation theory: It
describe when the people adjust their style of
communication. The changes in the non-verbal
and verbal style are done through two ways
divergence and convergence. Divergence is used
to highlight group identity through touting the
differences of the group they identify with.
Divergence is often used by groups with strong
ethnic or racial pride. Convergence is used more
often by powerless individuals for social approval
and focuses on matching the communication
styles of the person with whom they are speaking
to (Sampson, Kettunen and Vuorinen, 2020).
Effective strategies from overcoming the
communication barriers
Effective strategies from overcoming the communication
barriers
 Aware with the body language: It is one of the
important factors because it includes facial
expressions, and a large part of the effective
communication.
 Work on your posture: Positive and effective
communication can be possible on the basis of
standing strategies and sitting properly.
 The tone of voice: Low and soft spoken is very
important for the better and effective communication.
 Maintaining eye contact: The contact of two people
shows an active part of communication between each
other.
 No more interruption: refrain from all the interruption
and the person is speaking with each other shows a
huge respect with the person is saying.
 There must be no distractions: No distractions and
more effectiveness in the communication is the best
way of communication with each other.
 Participate in the public speaking: For giving many
speeches and reflective ideas, participating in the
debates helps in communication properly.
 Practice empathy: It simply states that there is a need
to have empathy and it shows that considering the
feelings of the person gives good communication
skills for the better acknowledgements and concerns
(Stein, and et. al., 2019).
The importance of the cultural awareness
The importance of the cultural awareness
Cultural awareness is very important while travelling
because of demonstrating and appreciating the culture
of the people. It is an ability of experience, share, and
understanding of the cultural diversity in the world.
Cross-cultural understanding is a process which
suggests that different cultural beliefs, perspectives,
behavior, traditional and values can be shared and
comprehended. Seven practices which needs to be
implement in increasing of the cultural awareness are
The training for the global citizenship which suggests
that building of the cultural knowledge helps
employees in increasing of the global citizenship.
Good communication skills are very important when
dealing with different cultures. It is an effective way if
the two people have something common to be talk
about so that it will enrich the effective and ideologist
communication.
Practicing some good manners: The good manners
always reflect that how positive and expressive a
person is. It is an important and effective
communication which include polite, respect and
caring.
The importance of the cultural awareness improves the
relationship skills through the ability of correct
procedures for the businesses in different social
situations, and the reasons for different values and
beliefs. A lack of awareness can simply leads to the
poor decision. Cultural awareness helps in reduces the
chances of making the bad decision, and increases the
chances of more insightfulness and considerable
decisions.
Conclusion
The above discussion is based on effectiveness of the
communication and its desire to work with the best of
ability. The discussion are divided in several part in
which the first point considered the description of
effective communication theories, then some effective

References
Ali, Z., Yaseen, M. and Ahmed, S., 2019. Effective communication as critical success factor during requirement elicitation in global software development. vol, 8,
pp.108-115.
Stein, and et. Al., 2019. Communication with children and adolescents about the diagnosis of their own life-threatening condition. The Lancet, 393(10176), pp.1150-
1163.
Sampson, J.P., Kettunen, J. and Vuorinen, R., 2020. The role of practitioners in helping persons make effective use of information and communication technology in
career interventions. International Journal for Educational and Vocational Guidance, 20(1), pp.191-208.